Hubbry Logo
search
logo

Australian Financial Review

logo
Community Hub0 Subscribers
Write something...
Be the first to start a discussion here.
Be the first to start a discussion here.
See all
Australian Financial Review

The Australian Financial Review (AFR) is an Australian compact daily newspaper with a focus on business, politics and economic affairs. The newspaper is based in Sydney, New South Wales, and has been published continuously since its founding in 1951. It is currently owned by Nine Entertainment. The AFR is published in tabloid format six times a week, and provides 24/7 coverage through its website and mobile app. In November 2019, the AFR reached 2.647 million Australians through both print and digital mediums according to Mumbrella.

The Australian Financial Review started as a print-only weekly newspaper in 1951, before changing to a bi-weekly in 1961, and a daily newspaper in 1963. The paper now publishes multiple magazines and a supplementary weekend paper, which was launched in 1995. In that same year, the AFR website was also released, which helped to expand its readership base across all media. The AFR, along with most of Fairfax Media, was purchased by Nine Entertainment in 2018.

The Australian Financial Review newspaper started as a weekly publication in 1951, published by John Fairfax & Sons. The paper's main objective was to inform the Australian public on business life and news.

In 1961, the AFR converted to a bi-weekly, and then established itself as the first daily newspaper by 1963. Despite other newspapers claiming the title of the first daily national paper, Maxwell Newton was the editor in charge of taking the Financial Review from a bi-weekly to the first daily national paper. During 1961–62, the AFR's primary competitor was The Australian Financial Times, which was in operation for less than 12 months. In the 1960s and 1970s, the AFR developed a strong readership amongst a specialist business audience due to its neutral stance on domestic government policies. In the 1970s, despite the AFR's reputation as a national business daily, many saw it as the primary competitor for The Australian given its high proportion of readers in the AB demographic.

In 1995, Fairfax launched the Australian Financial Review Magazine in response to its growing readership across a wide-ranging audience. The magazine was published to cover topics other than business including leisure, politics, travel, sports, fashion, and other peripheral topics. In December 2019, the magazine recorded an average issue readership of 326,000. Since its launch in 1995, the AFR Magazine has won the 'Best Newspaper Inserted Magazine' (2013-2019), 'Newspaper Inserted Brand of the Year' (2019) and Mumbrella's 'Special Issue of the Year' (2019).

The magazine's founding was followed by the launch of the AFR's website in the same year, which started as a free online source of financial news.

In 1997, the AFR launched its Weekend Edition which extended the paper's publications into the weekend, with an explicit focus of targeting the growing readership base by providing news articles outside of the traditional finance setting.

In 2016, the AFR launched mobile and iPad compatible applications to provide its digital subscribers more accessibility to its news platform. This was aimed at allowing cross-platform accessibility without having to download two separate applications across different device platforms. The application carries similar features to the website including sections such as: Street Talk and Rear Window. The product management team decided to revamp the app due to the wide uptake of smartphones in the Australian market, and to improve their user-interface experience. The UTS Business School was the launch partner for the app, providing logistical advice on the app's delivery. The app's subscription price is included in the 'all premium digital subscription' bundle.

See all
User Avatar
No comments yet.