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BJP IT Cell
The Bharatiya Janata Party Information Technology Cell is a specialized department of the Indian political party Bharatiya Janata Party, responsible for managing the party's digital and social media outreach. The cell has been alleged of spreading misinformation, causing mob lynchings and popularising stereotypical narratives against Muslims.
It also coordinates online campaigns, promotes party narratives, and amplifies the voices of its leaders and members across various platforms.
Since 2015, the cell has been headed by Amit Malviya, who plays a key role in shaping the party's digital strategy and online narratives. According to a report by The Washington Post, the BJP IT Cell operates an extensive digital network comprising around 150,000 social media workers who disseminate content across numerous WhatsApp groups, often targeting the fears and sentiments of India's Hindu majority.
The Bharatiya Janata Party (BJP) was the first political party in India to acknowledge and use the power of social media in mobilising public opinion, although the rivalling Indian National Congress party also operates an IT Cell. The BJP IT Cell was founded in 2007 by Prodyut Bora.
During the campaign for the 2004 Indian general election, the BJP had already promoted the India Shining slogan and used around 5% of its campaign budget on texts and pre-recorded phone calls to reach voters. For the 2009 Indian general election, BJP candidate L. K. Advani launched a personal website including its own forum and established local IT Cells.
The Twitter (now X) account for BJP leader Narendra Modi (then Chief Minister of Gujarat) was created in 2009. In contrast, the Indian National Congress leader Rahul Gandhi waited until 2015 to come to that platform.
In 2010, Arvind Gupta was appointed convenor of the IT Cell. In 2014, Amit Malviya became head of the IT Cell.
The landslide win of the BJP in the 2014 Indian general election was credited for a large part to the activities of the IT Cell. Between December 2012 and February 2014, the BJP primarily campaigned on social media. According to former IT Cell head Arvind Gupta, the IT Cell was involved in "setting the narrative, changing the tone, and reacting to social media posts."
The BJP orchestrates online campaigns through its social media cell to intimidate perceived government critics. Sadhavi Khosla, a BJP cyber-volunteer in the BJP IT Cell said that the organisation disseminated misogyny, Islamophobia and hatred. The network of volunteers of BJP take instructions from the BJP IT Cell and two affiliated organisations to troll users who are critical of the BJP. Journalists and Indian film actors are also among their targets.
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BJP IT Cell
The Bharatiya Janata Party Information Technology Cell is a specialized department of the Indian political party Bharatiya Janata Party, responsible for managing the party's digital and social media outreach. The cell has been alleged of spreading misinformation, causing mob lynchings and popularising stereotypical narratives against Muslims.
It also coordinates online campaigns, promotes party narratives, and amplifies the voices of its leaders and members across various platforms.
Since 2015, the cell has been headed by Amit Malviya, who plays a key role in shaping the party's digital strategy and online narratives. According to a report by The Washington Post, the BJP IT Cell operates an extensive digital network comprising around 150,000 social media workers who disseminate content across numerous WhatsApp groups, often targeting the fears and sentiments of India's Hindu majority.
The Bharatiya Janata Party (BJP) was the first political party in India to acknowledge and use the power of social media in mobilising public opinion, although the rivalling Indian National Congress party also operates an IT Cell. The BJP IT Cell was founded in 2007 by Prodyut Bora.
During the campaign for the 2004 Indian general election, the BJP had already promoted the India Shining slogan and used around 5% of its campaign budget on texts and pre-recorded phone calls to reach voters. For the 2009 Indian general election, BJP candidate L. K. Advani launched a personal website including its own forum and established local IT Cells.
The Twitter (now X) account for BJP leader Narendra Modi (then Chief Minister of Gujarat) was created in 2009. In contrast, the Indian National Congress leader Rahul Gandhi waited until 2015 to come to that platform.
In 2010, Arvind Gupta was appointed convenor of the IT Cell. In 2014, Amit Malviya became head of the IT Cell.
The landslide win of the BJP in the 2014 Indian general election was credited for a large part to the activities of the IT Cell. Between December 2012 and February 2014, the BJP primarily campaigned on social media. According to former IT Cell head Arvind Gupta, the IT Cell was involved in "setting the narrative, changing the tone, and reacting to social media posts."
The BJP orchestrates online campaigns through its social media cell to intimidate perceived government critics. Sadhavi Khosla, a BJP cyber-volunteer in the BJP IT Cell said that the organisation disseminated misogyny, Islamophobia and hatred. The network of volunteers of BJP take instructions from the BJP IT Cell and two affiliated organisations to troll users who are critical of the BJP. Journalists and Indian film actors are also among their targets.