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BMW Motorrad
BMW Motorrad is the motorcycle brand and division of German automotive manufacturer, BMW. It has produced motorcycles since 1923, and achieved record sales for the fifth year in succession in 2015. With a total of 136,963 vehicles sold in 2015, BMW registered a growth of 10.9% in sales in comparison with 2014. In May 2011, the 2,000,000th motorcycle produced by BMW Motorrad was an R1200GS.
The company began as an aircraft engine manufacturer in the early 20th century and through World War I. BMW manufactured its first motorcycle in 1923, the R32, which featured a flat-twin boxer engine. BMW Motorrad still uses the flat-twin boxer configuration, but now manufactures motorcycles with a variety of engine configurations.
Most BMW Motorrad's motorcycle production takes place at its plant in Berlin, Germany. The G 310 and F 450 series are produced at TVS' plant in Hosur, Tamil Nadu, India, the C 400 series is produced at Loncin's plant in Chongqing, China, while the plants in Manaus, Brazil and Rayong, Thailand produce a variety of models for the local markets. Some engines are manufactured in Austria, China, and Taiwan. Most of the current motorcycles in BMW Motorrad's range were designed by David Robb, who was the company's chief designer from 1993 to 2012 when he was replaced by Edgar Heinrich.
The most popular model is the R1300GS and its sibling R1300GS Adventure. Current production includes a variety of shaft and chain driven models, with engines from 310 cc to 1,802 cc; and models designed for off-road, dual-purpose, sport, and touring activities.
In 2008, BMW introduced the DOHC Boxer HP2 Sport, and entered the serious off-road competition motorcycle market with the release of the BMW G450X motorcycle.
BMW Motorrad motorcycles are categorized into product families, and each family is assigned a different letter prefix. The current families are:
BMW Motorrad achieved record sales for the fifth time in succession in 2015. With a total of 136,963 vehicles sold in 2015, BMW registered a 10.9% increase in sales in comparison with 2014. The biggest single market in 2015 was once again Germany (23,823 units), followed by the United States (16,501 units), France (12,550 units), Italy (11,150 units), United Kingdom (8,200 units) and Spain (7,976 units).
With an aim for 2020 to supply 200,000 vehicles to customers, BMW Motorrad is targeting an increase of its dealership from around 1,100 to 1,500 in the future. As it was the case until now, BMW's most successful motorcycle is still the R 1200 GS with 23,681 units sold in 2015.
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BMW Motorrad
BMW Motorrad is the motorcycle brand and division of German automotive manufacturer, BMW. It has produced motorcycles since 1923, and achieved record sales for the fifth year in succession in 2015. With a total of 136,963 vehicles sold in 2015, BMW registered a growth of 10.9% in sales in comparison with 2014. In May 2011, the 2,000,000th motorcycle produced by BMW Motorrad was an R1200GS.
The company began as an aircraft engine manufacturer in the early 20th century and through World War I. BMW manufactured its first motorcycle in 1923, the R32, which featured a flat-twin boxer engine. BMW Motorrad still uses the flat-twin boxer configuration, but now manufactures motorcycles with a variety of engine configurations.
Most BMW Motorrad's motorcycle production takes place at its plant in Berlin, Germany. The G 310 and F 450 series are produced at TVS' plant in Hosur, Tamil Nadu, India, the C 400 series is produced at Loncin's plant in Chongqing, China, while the plants in Manaus, Brazil and Rayong, Thailand produce a variety of models for the local markets. Some engines are manufactured in Austria, China, and Taiwan. Most of the current motorcycles in BMW Motorrad's range were designed by David Robb, who was the company's chief designer from 1993 to 2012 when he was replaced by Edgar Heinrich.
The most popular model is the R1300GS and its sibling R1300GS Adventure. Current production includes a variety of shaft and chain driven models, with engines from 310 cc to 1,802 cc; and models designed for off-road, dual-purpose, sport, and touring activities.
In 2008, BMW introduced the DOHC Boxer HP2 Sport, and entered the serious off-road competition motorcycle market with the release of the BMW G450X motorcycle.
BMW Motorrad motorcycles are categorized into product families, and each family is assigned a different letter prefix. The current families are:
BMW Motorrad achieved record sales for the fifth time in succession in 2015. With a total of 136,963 vehicles sold in 2015, BMW registered a 10.9% increase in sales in comparison with 2014. The biggest single market in 2015 was once again Germany (23,823 units), followed by the United States (16,501 units), France (12,550 units), Italy (11,150 units), United Kingdom (8,200 units) and Spain (7,976 units).
With an aim for 2020 to supply 200,000 vehicles to customers, BMW Motorrad is targeting an increase of its dealership from around 1,100 to 1,500 in the future. As it was the case until now, BMW's most successful motorcycle is still the R 1200 GS with 23,681 units sold in 2015.