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Bahlsen
Bahlsen GmbH & Co. KG is a German food company based in Hanover. It was founded in July 1889 by Hermann Bahlsen (1859–1919) as the "Hannoversche Cakesfabrik H. Bahlsen".
Bahlsen makes products such as chocolate-dipped Pick Up! snack bars. Bahlsen operates five production facilities in Europe and exports products to about 55 countries. It also does private-label production and remains funded by private capital.
In 1889, the Hannoversche Cakesfabrik (Hanover Cake Factory) was founded by taking over Fabrikgeschäft engl. Cakes und Biscuits (factory business. Cakes and Biscuits), which had ten employees at the time. In 1891, the Leibniz biscuit was invented and by 1894 it was also produced in the United States. In 1893, Bahlsen received a gold medal for its products at the food exhibition in Brussels, and in the same year it was awarded a gold medal for its biscuits at the World's Columbian Exposition in Chicago.
In 1899, the company had 300 employees, and in 1905 the first assembly line production took place in Europe. In 1911, an administration building was built on Podbielskistrasse. In 1912, the company was renamed H. Bahlsens Keksfabrik. In 1914, Bahlsen employed around 1,700 people.
In 1911 Hermann Bahlsen changed the English word "cakes" into "Keks". Some years later, the new term is officially approved and incorporated in the German Duden (dictionary).
In 1916 and 1917, Bahlsen had plans developed for a test-tube city called TET-Stadt in Hanover, which was never realized. It was to be both a home and a workplace for the employees of the Bahlsen works.
On 6 November 1919, Hermann Bahlsen died and Hans Bahlsen took over the company.
The time of the German Reich was accompanied by economic success for Bahlsen. In particular, the Express tin can introduced in 1933, which contained a pound (500g) of biscuits for one Reichsmark, became a bestseller. In 1935, Bahlsen launched the saltstick, which had only been available in the United States until then. In 1935, the company planned to print a photo of Adolf Hitler on promotional postcards, to be paired with TET biscuit packs “for our propaganda purposes” (as a form of advertising). The Interior Ministry withdrew the cards because it would commercialize Hitler.
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Bahlsen
Bahlsen GmbH & Co. KG is a German food company based in Hanover. It was founded in July 1889 by Hermann Bahlsen (1859–1919) as the "Hannoversche Cakesfabrik H. Bahlsen".
Bahlsen makes products such as chocolate-dipped Pick Up! snack bars. Bahlsen operates five production facilities in Europe and exports products to about 55 countries. It also does private-label production and remains funded by private capital.
In 1889, the Hannoversche Cakesfabrik (Hanover Cake Factory) was founded by taking over Fabrikgeschäft engl. Cakes und Biscuits (factory business. Cakes and Biscuits), which had ten employees at the time. In 1891, the Leibniz biscuit was invented and by 1894 it was also produced in the United States. In 1893, Bahlsen received a gold medal for its products at the food exhibition in Brussels, and in the same year it was awarded a gold medal for its biscuits at the World's Columbian Exposition in Chicago.
In 1899, the company had 300 employees, and in 1905 the first assembly line production took place in Europe. In 1911, an administration building was built on Podbielskistrasse. In 1912, the company was renamed H. Bahlsens Keksfabrik. In 1914, Bahlsen employed around 1,700 people.
In 1911 Hermann Bahlsen changed the English word "cakes" into "Keks". Some years later, the new term is officially approved and incorporated in the German Duden (dictionary).
In 1916 and 1917, Bahlsen had plans developed for a test-tube city called TET-Stadt in Hanover, which was never realized. It was to be both a home and a workplace for the employees of the Bahlsen works.
On 6 November 1919, Hermann Bahlsen died and Hans Bahlsen took over the company.
The time of the German Reich was accompanied by economic success for Bahlsen. In particular, the Express tin can introduced in 1933, which contained a pound (500g) of biscuits for one Reichsmark, became a bestseller. In 1935, Bahlsen launched the saltstick, which had only been available in the United States until then. In 1935, the company planned to print a photo of Adolf Hitler on promotional postcards, to be paired with TET biscuit packs “for our propaganda purposes” (as a form of advertising). The Interior Ministry withdrew the cards because it would commercialize Hitler.