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Bell Syndicate

The Bell Syndicate, launched in 1916 by editor-publisher John Neville Wheeler, was an American syndicate that distributed columns, fiction, feature articles and comic strips to newspapers for decades. It was located in New York City at 247 West 43rd Street and later at 229 West 43rd Street. It also reprinted comic strips in book form.

In 1913, while working as a sportswriter for the New York Herald, Wheeler formed the Wheeler Syndicate to specialize in distribution of sports features to newspapers in the United States and Canada. That same year his Wheeler Syndicate contracted with pioneering comic strip artist Bud Fisher and cartoonist Fontaine Fox to begin distributing their work. Journalist Richard Harding Davis was sent to Belgium as war correspondent and reported on early battlefield actions, as the Wheeler Syndicate became a comprehensive news collection and distribution operation. In 1916, the Wheeler Syndicate was purchased by S. S. McClure's McClure Syndicate, the oldest and largest news and feature syndicate in America. (Years later, Wheeler's company would in turn acquire the McClure Newspaper Syndicate.)

Immediately upon the sale of his Wheeler Syndicate, John Neville Wheeler founded the Bell Syndicate, which soon attracted Fisher, Fox, and other cartoonists.

Ring Lardner began writing a sports column for Bell in 1919.

In the spring of 1920, the Bell Syndicate acquired the Metropolitan Newspaper Service (MNS), continuing to operate it as a separate division. MNS launched such strips as William Conselman's Good Time Guy and Ella Cinders, and the Tarzan comic strip. In March 1930, United Feature Syndicate acquired MNS and its strips from the Bell Syndicate.

In 1924, Wheeler became executive editor of Liberty magazine, and served in that capacity while continuing to run the Bell Syndicate.

In 1930, Wheeler became general manager of North American Newspaper Alliance (NANA), established in 1922 by 50 major newspapers in the United States and Canada which absorbed Bell, both continuing to operate individually under joint ownership as the Bell Syndicate-North American Newspaper Alliance. That same year, Bell acquired Associated Newspapers, founded by S. S. McClure's cousin Henry Herbert McClure. Keeping Associated Newspapers as a division, at that point the company became the Bell-McClure Syndicate.

In 1933, just as the concept of "comic books" was getting off the ground, Eastern Color Printing published Funnies on Parade, which reprinted in color several comic strips licensed from the Bell-McClure Syndicate, the Ledger Syndicate, and the McNaught Syndicate, including the Bell Syndicate & Associated Newspaper strips Mutt and Jeff, Cicero, S'Matter, Pop, Honeybunch's Hubby, Holly of Hollywood, and Keeping Up with the Joneses. Eastern Color neither sold this periodical nor made it available on newsstands, but rather sent it out free as a promotional item to consumers who mailed in coupons clipped from Procter & Gamble soap and toiletries products. The company printed 10,000 copies, and it was a great success.

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