Steve Irwin gained international attention with his television series, 'The Crocodile Hunter'. His energetic and passionate presentation of wildlife conservation made him a global icon. His parents supported Steve every step of the way.

Steve's fame significantly increased the popularity of Australia Zoo. It became a major tourist attraction and a platform for promoting wildlife conservation on a global scale. Bob and Lyn played crucial roles in managing the zoo's growing operations.

The financial success generated by Steve's television show and the zoo allowed the Irwin family to expand their conservation efforts. They funded various wildlife projects and initiatives both in Australia and internationally. Bob continued to assist his son with the zoo's mission.