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Bored Ape
Bored Ape Yacht Club (BAYC), often colloquially called Bored Apes or Bored Ape is a non-fungible token (NFT) collection built on the Ethereum blockchain with the ERC-721 standard. The collection features profile pictures of cartoon apes that are procedurally generated by an algorithm.
The parent company of Bored Ape Yacht Club is Yuga Labs. The project launched in April 2021. Owners of a Bored Ape NFT are granted access to a private online club, exclusive in-person events, and intellectual property rights for the image.
In 2022, Yuga Labs was valued at US$4 billion. This is due in large part to the sales of the Bored Ape Yacht Club NFT collection totalling over US$1 billion as well as high value auction sales from their investor, now defunct FTX. Various celebrities have purchased these non-fungible tokens, including Justin Bieber, Snoop Dogg and Gwyneth Paltrow.
According to the Bored Ape Yacht Club (BAYC) website, the NFT collection was created by four friends who "set out to make some dope apes, test [their] skills, and try to build something (ridiculous)." Bored Ape NFTs, like other NFTs created and used for digital art purposes aim to provide its owners the "original" artwork. Bored Ape NFTs owners are considered in possession of "a unique unit of data recorded in a digital blockchain, which permanently records its provenance or sales history."
The collection exists on the Ethereum blockchain and contains 10,000 unique NFTs derived from 172 unique assets. The NFTs function dually as a membership card to Yacht Club. Membership to the club includes access to THE BATHROOM (stylized in all caps), a digital graffiti board where users commonly "draw dicks," according to the founder. The NFTs were originally sold for 0.08 ether each, around $190 at the time of their April 2021 launch and were sold out in 12 hours.
As BAYC "has made it clear that NFT holders have full commercialization rights to their ape," Bored Apes differ from other NFTs in that "whoever owns a Bored Ape can spin it into whatever film, music, TV, book, or media project they want."
Two of the founders of BAYC, going by the pseudonyms "Gargamel" and "Gordon Goner", describe themselves as "literary bros". The two told The New Yorker they initially bonded by arguing about the work of David Foster Wallace. The two of them grew up together in Miami. The other two founders go by the pseudonyms "No Sass" and "Emperor Tomato Ketchup", the latter deriving his alias from the 1996 Stereolab album of the same name. As of July 2023, three out of four founders have left the company.
In February 2022, Gargamel and Gordon Goner's identities were revealed to be Greg Solano and Wylie Aronow, respectively, by BuzzFeed News. Upon this revelation, Nicole Muniz, the then-CEO of Yuga Labs, confirmed BuzzFeed's report. Solano and Aronow went to Twitter, commenting they were doxxed and uploaded images of themselves next to their Bored Ape profile pictures. Solano is a writer and editor, while No Sass and Emperor Tomato Ketchup are programmers. Aronow, the son of boat tycoon Donald Aronow, has been documented as planning to attend an MFA program, before becoming addicted to crack cocaine and alcohol, falling ill and becoming a cryptocurrency day trader.
Bored Ape
Bored Ape Yacht Club (BAYC), often colloquially called Bored Apes or Bored Ape is a non-fungible token (NFT) collection built on the Ethereum blockchain with the ERC-721 standard. The collection features profile pictures of cartoon apes that are procedurally generated by an algorithm.
The parent company of Bored Ape Yacht Club is Yuga Labs. The project launched in April 2021. Owners of a Bored Ape NFT are granted access to a private online club, exclusive in-person events, and intellectual property rights for the image.
In 2022, Yuga Labs was valued at US$4 billion. This is due in large part to the sales of the Bored Ape Yacht Club NFT collection totalling over US$1 billion as well as high value auction sales from their investor, now defunct FTX. Various celebrities have purchased these non-fungible tokens, including Justin Bieber, Snoop Dogg and Gwyneth Paltrow.
According to the Bored Ape Yacht Club (BAYC) website, the NFT collection was created by four friends who "set out to make some dope apes, test [their] skills, and try to build something (ridiculous)." Bored Ape NFTs, like other NFTs created and used for digital art purposes aim to provide its owners the "original" artwork. Bored Ape NFTs owners are considered in possession of "a unique unit of data recorded in a digital blockchain, which permanently records its provenance or sales history."
The collection exists on the Ethereum blockchain and contains 10,000 unique NFTs derived from 172 unique assets. The NFTs function dually as a membership card to Yacht Club. Membership to the club includes access to THE BATHROOM (stylized in all caps), a digital graffiti board where users commonly "draw dicks," according to the founder. The NFTs were originally sold for 0.08 ether each, around $190 at the time of their April 2021 launch and were sold out in 12 hours.
As BAYC "has made it clear that NFT holders have full commercialization rights to their ape," Bored Apes differ from other NFTs in that "whoever owns a Bored Ape can spin it into whatever film, music, TV, book, or media project they want."
Two of the founders of BAYC, going by the pseudonyms "Gargamel" and "Gordon Goner", describe themselves as "literary bros". The two told The New Yorker they initially bonded by arguing about the work of David Foster Wallace. The two of them grew up together in Miami. The other two founders go by the pseudonyms "No Sass" and "Emperor Tomato Ketchup", the latter deriving his alias from the 1996 Stereolab album of the same name. As of July 2023, three out of four founders have left the company.
In February 2022, Gargamel and Gordon Goner's identities were revealed to be Greg Solano and Wylie Aronow, respectively, by BuzzFeed News. Upon this revelation, Nicole Muniz, the then-CEO of Yuga Labs, confirmed BuzzFeed's report. Solano and Aronow went to Twitter, commenting they were doxxed and uploaded images of themselves next to their Bored Ape profile pictures. Solano is a writer and editor, while No Sass and Emperor Tomato Ketchup are programmers. Aronow, the son of boat tycoon Donald Aronow, has been documented as planning to attend an MFA program, before becoming addicted to crack cocaine and alcohol, falling ill and becoming a cryptocurrency day trader.