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Brad Parscale
Brad Parscale (born January 3, 1976) is an American digital consultant, media executive, and political advisor. He served as the senior adviser for data and digital operations for Donald Trump's 2020 presidential campaign. He previously served as the digital media director for Donald Trump's 2016 presidential campaign and as campaign manager for Donald Trump's 2020 presidential campaign from February 2018 to July 2020, being replaced by Bill Stepien. In September 2020, he stepped away from his company and the Trump campaign.
Parscale began working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidate in 2015, he asked Parscale to update the exploratory campaign site into a "full-fledged presidential campaign website."
Throughout the Republican primary, Parscale was responsible on behalf of Trump for managing the website, as well as digital media strategies and online fundraising campaigns. In June 2016, Parscale was officially named digital media director for the Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy, like radio and television placements.
In January 2017, Parscale, along with senior Trump aide Nick Ayers, launched America First Policies, an organization to promote President Trump's agenda and White House initiatives. In 2025, Parscale was named Chief Strategy Officer of Salem Media Group.
Parscale was born in Topeka, Kansas. His father, Dwight Parscale, was an assistant attorney general in Kansas who ran unsuccessfully for Congress in 1974 at age 28 as a Democrat. Dwight Parscale owned a restaurant and operated a string of other businesses over the years, with Brad's mother, Rita. In the 1990s, Dwight Parscale was the CEO of NewTek, a computer products company.
Parscale, who is 6 ft 8 in (203 cm), played basketball at Shawnee Heights High School in Tecumseh, Kansas, graduating in 1994. He then attended two junior colleges, playing basketball well enough to get an athletic scholarship at the University of Texas at San Antonio. His father relocated NewTek to San Antonio while Parscale was playing basketball there.
Parscale left UT-San Antonio after one year; a knee injury cost him his sports scholarship. He transferred to Trinity University, also in San Antonio, where he earned a bachelor's degree in finance, international business and economics, graduating in 1999.
Parscale moved to Orange County, California, following graduation from college, to work for his father, then the CEO of animation-software company Electric Image; Parscale worked as the sales manager. The company filed for bankruptcy in August 2002, and Parscale and his parents returned to San Antonio. Electric Image animation software was reconstituted as Electric Image Animation System 3D (eias3d.com).
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Brad Parscale
Brad Parscale (born January 3, 1976) is an American digital consultant, media executive, and political advisor. He served as the senior adviser for data and digital operations for Donald Trump's 2020 presidential campaign. He previously served as the digital media director for Donald Trump's 2016 presidential campaign and as campaign manager for Donald Trump's 2020 presidential campaign from February 2018 to July 2020, being replaced by Bill Stepien. In September 2020, he stepped away from his company and the Trump campaign.
Parscale began working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidate in 2015, he asked Parscale to update the exploratory campaign site into a "full-fledged presidential campaign website."
Throughout the Republican primary, Parscale was responsible on behalf of Trump for managing the website, as well as digital media strategies and online fundraising campaigns. In June 2016, Parscale was officially named digital media director for the Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy, like radio and television placements.
In January 2017, Parscale, along with senior Trump aide Nick Ayers, launched America First Policies, an organization to promote President Trump's agenda and White House initiatives. In 2025, Parscale was named Chief Strategy Officer of Salem Media Group.
Parscale was born in Topeka, Kansas. His father, Dwight Parscale, was an assistant attorney general in Kansas who ran unsuccessfully for Congress in 1974 at age 28 as a Democrat. Dwight Parscale owned a restaurant and operated a string of other businesses over the years, with Brad's mother, Rita. In the 1990s, Dwight Parscale was the CEO of NewTek, a computer products company.
Parscale, who is 6 ft 8 in (203 cm), played basketball at Shawnee Heights High School in Tecumseh, Kansas, graduating in 1994. He then attended two junior colleges, playing basketball well enough to get an athletic scholarship at the University of Texas at San Antonio. His father relocated NewTek to San Antonio while Parscale was playing basketball there.
Parscale left UT-San Antonio after one year; a knee injury cost him his sports scholarship. He transferred to Trinity University, also in San Antonio, where he earned a bachelor's degree in finance, international business and economics, graduating in 1999.
Parscale moved to Orange County, California, following graduation from college, to work for his father, then the CEO of animation-software company Electric Image; Parscale worked as the sales manager. The company filed for bankruptcy in August 2002, and Parscale and his parents returned to San Antonio. Electric Image animation software was reconstituted as Electric Image Animation System 3D (eias3d.com).