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Bravo (Canadian TV channel)
Bravo is a Canadian English-language discretionary specialty channel owned by Rogers Sports & Media, with its name licensed from the U.S. cable network owned by Comcast's NBCUniversal. The channel primally airs reality and lifestyle series targeted at 25-to-54-year-old women.
The channel launched on October 17, 1997 as OLN (Outdoor Life Network), and was originally dedicated to factual-based adventure and outdoors programming. It was owned in a joint venture between Rogers, Baton Broadcasting, and the U.S. Outdoor Life Network (owned by Comcast); with the brand licensed from the owners of Outdoor Life magazine. Rogers took sole ownership of the channel in 2008.
By the 2010s, with OLN in the U.S. having since abandoned its original format in favour of becoming a sports channel (Versus, later NBCSN), and the repeal of the CRTC's genre protection rules, OLN had drifted towards becoming a generalist, men's interest channel, with most of its schedule devoted to reality television series and other Rogers library programming.
The channel would adopt its current name on September 1, 2024, as part of a brand licensing and programming agreement with NBCUniversal.
CHUM Limited applied to the Canadian Radio-television and Telecommunications Commission (CRTC) for a license to operate Bravo. In June 1994, CHUM's application for Bravo was approved, citing its nature of service as focusing on "performance and drama programming, as well as documentary and discussion". On January 1, 1995, Bravo went on the air and this channel originally focused on performing arts, drama, and independent film. The name was first licensed to CHUM from Rainbow Media (now known as AMC Networks) before selling the stake to NBC.
After CTVglobemedia's acquisition of CHUM Limited in 2007, including Bravo, the channel increasingly shifted its focus toward more television and film dramas (such as Criminal Minds), and lessened its focus on arts programming. The channel was renamed to CTV Drama Channel in 2019, aligning it with the branding of the CTV Television Network.
Meanwhile, OLN was first licensed in September 1996 as Outdoor Life by the Canadian Radio-television and Telecommunications Commission (CRTC), and the channel was launched on October 17, 1997, as the Outdoor Life Network. Its initial owners were Baton Broadcasting, Rogers Media, and the U.S. network of the same name (which was later acquired by Comcast).
In April 2006, Comcast announced that it would be relaunching the U.S. Outdoor Life Network as Versus (later to be known as NBCSN) in the Fall of 2006. Due to restrictions in its CRTC license that required it to maintain a focus on outdoors programming at the time, and because Rogers already operated mainstream sports networks under the Sportsnet brand, the Canadian version did not follow the suit of its American counterpart to become a mainstream sports channel.
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Bravo (Canadian TV channel)
Bravo is a Canadian English-language discretionary specialty channel owned by Rogers Sports & Media, with its name licensed from the U.S. cable network owned by Comcast's NBCUniversal. The channel primally airs reality and lifestyle series targeted at 25-to-54-year-old women.
The channel launched on October 17, 1997 as OLN (Outdoor Life Network), and was originally dedicated to factual-based adventure and outdoors programming. It was owned in a joint venture between Rogers, Baton Broadcasting, and the U.S. Outdoor Life Network (owned by Comcast); with the brand licensed from the owners of Outdoor Life magazine. Rogers took sole ownership of the channel in 2008.
By the 2010s, with OLN in the U.S. having since abandoned its original format in favour of becoming a sports channel (Versus, later NBCSN), and the repeal of the CRTC's genre protection rules, OLN had drifted towards becoming a generalist, men's interest channel, with most of its schedule devoted to reality television series and other Rogers library programming.
The channel would adopt its current name on September 1, 2024, as part of a brand licensing and programming agreement with NBCUniversal.
CHUM Limited applied to the Canadian Radio-television and Telecommunications Commission (CRTC) for a license to operate Bravo. In June 1994, CHUM's application for Bravo was approved, citing its nature of service as focusing on "performance and drama programming, as well as documentary and discussion". On January 1, 1995, Bravo went on the air and this channel originally focused on performing arts, drama, and independent film. The name was first licensed to CHUM from Rainbow Media (now known as AMC Networks) before selling the stake to NBC.
After CTVglobemedia's acquisition of CHUM Limited in 2007, including Bravo, the channel increasingly shifted its focus toward more television and film dramas (such as Criminal Minds), and lessened its focus on arts programming. The channel was renamed to CTV Drama Channel in 2019, aligning it with the branding of the CTV Television Network.
Meanwhile, OLN was first licensed in September 1996 as Outdoor Life by the Canadian Radio-television and Telecommunications Commission (CRTC), and the channel was launched on October 17, 1997, as the Outdoor Life Network. Its initial owners were Baton Broadcasting, Rogers Media, and the U.S. network of the same name (which was later acquired by Comcast).
In April 2006, Comcast announced that it would be relaunching the U.S. Outdoor Life Network as Versus (later to be known as NBCSN) in the Fall of 2006. Due to restrictions in its CRTC license that required it to maintain a focus on outdoors programming at the time, and because Rogers already operated mainstream sports networks under the Sportsnet brand, the Canadian version did not follow the suit of its American counterpart to become a mainstream sports channel.
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