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Burger Rings
Burger Rings are a type of corn-based, burger-flavoured Australian snack food distributed by The Smith's Snackfood Company, which, in turn is owned by PepsiCo.
Burger Rings were introduced in 1974.
During the late 1990s the Burger Rings brand went through a brand overhaul, coinciding with the acquisition of The Smith's Snackfood Company by Lays. During the brand overhaul the appearance of the packet was changed to a more modernised look with bolder and sharper letters in the logo, adopting its past logo.
Burger Rings are made out of a combination of corn and rice. A Smith's Chips representative confirmed Burger Rings are suitable for vegans.
The ingredients for Burger Rings are as follows: cereals (maize, rice), vegetable oil, maltodextrin, rice bran, salt, sugar, hydrolysed vegetable protein (soy), flavour enhancer (621), food acids (sodium diacetate, citric acid), flavour, mineral salt (potassium chloride), yeast extracts, onion powder, tomato powder. It is also stated on the packaging "Contains Gluten", "Contains Milk or Milk Products", "Contains Soy Bean or Soy Bean Products" in contrast with majority of other packaging that states "may contain traces of..." which is confusing for vegans as it implies one or more of the ingredients are derived from Milk.[citation needed]
A Bacon Flavour variant was offered in Australia, briefly.[citation needed]
A memorable Star Wars-themed advertisement for the product was aired on Australian television in the early 1980s. It featured a faux Luke Skywalker character on Tatooine. After exiting his Landspeeder, he is confronted by a large group of Jawas who ask for his Burger Rings. He begrudgingly shares them only to be left with a single Burger Ring. A Jawa swiftly grabs that last one and the ad ends.
A radio ad campaign in the 1980s joked that Burger Rings were possibly made of rubber tyres concluding with the slogan "they taste good but!".
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Burger Rings
Burger Rings are a type of corn-based, burger-flavoured Australian snack food distributed by The Smith's Snackfood Company, which, in turn is owned by PepsiCo.
Burger Rings were introduced in 1974.
During the late 1990s the Burger Rings brand went through a brand overhaul, coinciding with the acquisition of The Smith's Snackfood Company by Lays. During the brand overhaul the appearance of the packet was changed to a more modernised look with bolder and sharper letters in the logo, adopting its past logo.
Burger Rings are made out of a combination of corn and rice. A Smith's Chips representative confirmed Burger Rings are suitable for vegans.
The ingredients for Burger Rings are as follows: cereals (maize, rice), vegetable oil, maltodextrin, rice bran, salt, sugar, hydrolysed vegetable protein (soy), flavour enhancer (621), food acids (sodium diacetate, citric acid), flavour, mineral salt (potassium chloride), yeast extracts, onion powder, tomato powder. It is also stated on the packaging "Contains Gluten", "Contains Milk or Milk Products", "Contains Soy Bean or Soy Bean Products" in contrast with majority of other packaging that states "may contain traces of..." which is confusing for vegans as it implies one or more of the ingredients are derived from Milk.[citation needed]
A Bacon Flavour variant was offered in Australia, briefly.[citation needed]
A memorable Star Wars-themed advertisement for the product was aired on Australian television in the early 1980s. It featured a faux Luke Skywalker character on Tatooine. After exiting his Landspeeder, he is confronted by a large group of Jawas who ask for his Burger Rings. He begrudgingly shares them only to be left with a single Burger Ring. A Jawa swiftly grabs that last one and the ad ends.
A radio ad campaign in the 1980s joked that Burger Rings were possibly made of rubber tyres concluding with the slogan "they taste good but!".
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