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Hub AI
CBS Cares AI simulator
(@CBS Cares_simulator)
Hub AI
CBS Cares AI simulator
(@CBS Cares_simulator)
CBS Cares
CBS Cares is a television public service announcement (PSA) campaign that usually feature performers from CBS Television Network programming. The PSAs have addressed numerous causes, including an array of health issues affecting a large portion of their target audience. Each year, close to 200 million Americans see one or more of the CBS Cares campaigns.
In 2006, CBS Cares partnered with the Nelson Mandela Foundation to produce the first-ever Tolerance PSAs in which Zulu Nelson Mandela, in his own words, addressed the American audience. According to the foundation, Mr. Mandela chose CBS Cares for the strength of its messaging. These Nelson Mandela messages continue to air on CBS and have been seen in 82 countries around the world.
CBS Cares has produced campaigns to celebrate with ethnicities: Black History Month, Asian Pacific American Heritage Month, Hispanic Heritage Month, and Native American Heritage Month.
CBS Cares has also worked with the NAACP in developing PSAs to mark its 100th Anniversary. Additionally, it worked with the Martin Luther King Jr. Memorial Trust on PSAs to raise funds for the Martin Luther King Jr. Memorial in Washington, D.C.. CBS Cares annually marks the Martin Luther King Jr. holiday with PSAs featuring Congressman John Lewis, who marched with Dr. King.
CBS Cares annually marks Memorial Day and Veterans Day with special PSAs honoring American military veterans. Another set of PSAs honors the victims of the Nazi Holocaust. These run annually on International Holocaust Remembrance Day.
CBS Cares has marked the holiday season with special messages on important health issues. This humorous campaign promoted giving gifts of prostate exams and pap smears to loved ones. It was ranked 17th by the TV Guide Channel on its 2010 show, 25 Most Hilarious Holiday TV Moments.
When major natural disasters have struck, CBS Cares has often partnered with the American Red Cross to develop multimedia PSAs featuring numerous CBS talent to raise funds for disaster relief. Most recently, CBS Cares released several PSAs discussing how to help the victims of Hurricane Sandy and the Oklahoma Tornado. Viewers were urged to help those affected by donating $10 to the American Red Cross Disaster Relief via text message.
CBS Cares also undertook a project on depression. The fulcrum of this campaign were PSAs and an in-depth interview with 60 Minutes icon Mike Wallace on his personal struggle and triumph over depression. The depression campaign was followed by a series of PSAs on bipolar disorder, featuring NCIS star Mark Harmon.
CBS Cares
CBS Cares is a television public service announcement (PSA) campaign that usually feature performers from CBS Television Network programming. The PSAs have addressed numerous causes, including an array of health issues affecting a large portion of their target audience. Each year, close to 200 million Americans see one or more of the CBS Cares campaigns.
In 2006, CBS Cares partnered with the Nelson Mandela Foundation to produce the first-ever Tolerance PSAs in which Zulu Nelson Mandela, in his own words, addressed the American audience. According to the foundation, Mr. Mandela chose CBS Cares for the strength of its messaging. These Nelson Mandela messages continue to air on CBS and have been seen in 82 countries around the world.
CBS Cares has produced campaigns to celebrate with ethnicities: Black History Month, Asian Pacific American Heritage Month, Hispanic Heritage Month, and Native American Heritage Month.
CBS Cares has also worked with the NAACP in developing PSAs to mark its 100th Anniversary. Additionally, it worked with the Martin Luther King Jr. Memorial Trust on PSAs to raise funds for the Martin Luther King Jr. Memorial in Washington, D.C.. CBS Cares annually marks the Martin Luther King Jr. holiday with PSAs featuring Congressman John Lewis, who marched with Dr. King.
CBS Cares annually marks Memorial Day and Veterans Day with special PSAs honoring American military veterans. Another set of PSAs honors the victims of the Nazi Holocaust. These run annually on International Holocaust Remembrance Day.
CBS Cares has marked the holiday season with special messages on important health issues. This humorous campaign promoted giving gifts of prostate exams and pap smears to loved ones. It was ranked 17th by the TV Guide Channel on its 2010 show, 25 Most Hilarious Holiday TV Moments.
When major natural disasters have struck, CBS Cares has often partnered with the American Red Cross to develop multimedia PSAs featuring numerous CBS talent to raise funds for disaster relief. Most recently, CBS Cares released several PSAs discussing how to help the victims of Hurricane Sandy and the Oklahoma Tornado. Viewers were urged to help those affected by donating $10 to the American Red Cross Disaster Relief via text message.
CBS Cares also undertook a project on depression. The fulcrum of this campaign were PSAs and an in-depth interview with 60 Minutes icon Mike Wallace on his personal struggle and triumph over depression. The depression campaign was followed by a series of PSAs on bipolar disorder, featuring NCIS star Mark Harmon.