CTRL is a 2024 Indian Hindi-language screenlife thriller film directed by Vikramaditya Motwane, written by Motwane and Avinash Sampath with dialogues by Sumukhi Suresh. Produced by Nikhil Dwivedi and Arya Menon under the banners of Saffron Magicworks and Andolan Films, the film stars Ananya Panday and Vihaan Samat. It premiered on Netflix on 4 October 2024.

Nalini "Nella" Awasthi and Joe Mascarenhas are a popular social media influencer couple who make comedy skits and vlog their lives online. While livestreaming on the fifth anniversary of the launch of their channel NJoy, Nella is shocked to find Joe kissing another woman at a restaurant. Her livestream quickly becomes viral, and she angrily breaks up with Joe.

Scrolling through her profile, Nella discovers and decides to use the new Artificial Intelligence application CTRL, which provides her with a personalized AI assistant. She names her assistant Allen and instructs him to remove Joe from all her digital records, including photos, videos and files. Allen persuades Nella to revive her channel on her own and guides her in her internet comeback, causing her to regain popularity. However, unbeknownst to her, the app secretly accesses her screen when she is not looking, alongside deleting Joe from her digital past.

One night, a distressed Joe arrives at Nella's new apartment, wanting to speak to her urgently. She declines and sends him away while he texts her to meet him at a ferry. Before Nella can see the text, Allen replies, agreeing to visit him, and deletes their chat. A few days later, Nella receives a call from her friend Bina, who claims Joe has gone missing. Worried, Nella tries to find clues about his whereabouts by digging into his social media accounts and contacting his friends. While talking to Shonali, the woman at the restaurant with him, Nella finds out Joe had been secretly working to expose the illegal activities of the wealthy, fast-growing online portal company Mantra Unlimited, including a secret internal project called 'Project Unicorn', a scheme using AI to manipulate and steal private data of their customers to plan an enormous scam. Joe had gathered evidence and planned to do a public report before disappearing.

Further investigating herself, Nella discovers an encrypted communication line and the secured files against Mantra through Joe's accounts. Soon after, the news of Joe being found dead in the ferry is released, and an overwhelmed Nella attends the funeral. Returning home, she browses through the files and finds a video of Joe explaining his plan to expose Mantra. In the video, Joe details how Mantra used to be a data-broking company which collected and sold personal customer data and had planned to scheme their users through 'Project Unicorn' with the first step being CTRL, which will have the ability to control their digital lives completely with their single login access to any of Mantra services and the AI assistance. He also explains how the young CEO of Mantra, Aryan K, was previously suspended and arrested in America for insider trading and that Mantra was planning to kill him much like a data analyst who was recently killed for joining Joe's cause. Realising her danger, Nella quickly logs out of CTRL and uploads the video on her channel, but Allen ultimately edits it to frame Nella for Joe's murder.

Nella is shortly arrested after the edited video becomes viral. While in jail, Nella is met by Bina alongside a lawyer working for Mantra, Manish Hirani. Manish strongly urges Nella to drop all charges against Mantra, citing the yearlong periods and heavily expensive costs of court proceedings, and promises a complete erasure of her digital footprint to help her start afresh. Nella reluctantly agrees and is released. She starts mundanely living with her parents and working at a bakery. Noticing a billboard advertisement one day, she logs into CTRL again and sees Joe's likeness as a custom AI assistant. Choosing him and remembering their relationship, Nella starts to open up.

The film was announced in February 2023. Principal photography of the film wrapped in February 2024. The teaser was released on 4 August 2024. The film is cinematographically inspired by the POV art-style of Aneesh Chaganty's directorial debut Searching (2018).

On the review aggregator website Rotten Tomatoes, 44% of 18 critics' reviews are positive, with an average rating of 5.8/10. CTRL received positive reviews from audiences.