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Charles Kidd II (born September 25, 1987), known professionally as Calmatic, is an American filmmaker. He is known for directing several notable commercials and music videos as well as the films House Party (2023) and White Men Can’t Jump (2023), both of which were remakes.

Key Information

Early life

[edit]

Calmatic was born Charles Kidd II on September 25, 1987. He was raised in South Central Los Angeles. This location would go on to provide inspiration for his films and music videos.[1] He has cited both Spike Lee and Spike Jonze as inspirations.[2] He graduated from University High School in 2005.[3]

Career

[edit]

Calmatic gained widespread fame in 2019 for directing the video for "Old Town Road" by Lil Nas X featuring Billy Ray Cyrus, which won the 2019 MTV Video Music Award for Best Direction and the 2020 Grammy Award for Best Music Video. He has also worked with Kendrick Lamar, Childish Gambino, Anderson .Paak, Pharrell Williams, and Jay-Z, among others.

Calmatic has also done extensive work in commercial direction, creating ads for Target, Sprite, and numerous other brands.[1] His "All People Are Tax People" commercial for TurboTax premiered at the 2020 Super Bowl,[4] and he received the Ad Age Director of the Year award the same year.[5]

He directed the 2023 remake of the 1990 film House Party, developed by LeBron James, which was his feature length debut.[6] In 2023, he directed a reboot of the 1992 sports comedy film White Men Can't Jump for 20th Century Studios.[7] The film, starring Sinqua Walls and rapper Jack Harlow in his acting debut, was released on May 19, 2023. He directed the music video for Kendrick Lamar's song "squabble up".

References

[edit]
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Calmatic

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Calmatic, whose real name is Charles Kidd II, is an American filmmaker and director renowned for his contributions to music videos, commercials, and feature films. Born on September 25, 1987, in Los Angeles, California, he was raised in South Central and developed a passion for storytelling from a young age as a self-taught creator influenced by hip-hop culture and artists like Nas and Jay-Z. Calmatic's career gained prominence through his innovative music videos, including the blockbuster "" remix by featuring , which amassed over 700 million views and earned him the Video Music Award for Best Direction in 2019, the Grammy Award for Best in 2020, as well as the Grand Prix at the Lions Entertainment Awards. He has collaborated with major artists such as on tracks like "Rich Spirit," , , and , often blending rhythmic editing inspired by music beats with depth to stretch reality and capture everyday beauty. His commercial work spans high-profile brands including Apple, Target, NBA, , and , with five Super Bowl advertisements between and 2024, earning him the title of Director of the Year from in 2020. Transitioning to narrative features, Calmatic made his directorial debut with the remake of in 2023, followed by the remake of later that year, both released through and praised for their fresh takes on classic comedies rooted in Black cultural experiences. He also executive produced the Netflix series The Vince Staples Show, which premiered in 2024 with its second season in November 2025, further showcasing his versatility in television. Recognized as a key figure in new Black Hollywood through initiatives like AT&T's "Codes of The Culture" campaign in 2019, Calmatic continues to push creative boundaries with a style that emphasizes music-driven pacing and authentic cultural representation.

Early life and education

Early years in South Central Los Angeles

Calmatic, born Charles Kidd II on September 25, 1987, spent his early childhood in South Central Los Angeles, an area marked by economic challenges and cultural vibrancy in the Crenshaw neighborhood. His upbringing occurred during the post-1992 Los Angeles Uprising era, a period of recovery following the widespread unrest triggered by the acquittal of officers in the beating case. At age five, Kidd witnessed the immediate aftermath of the riots, recalling the pervasive smoke, charred buildings, and a surprising solidarity amid the chaos. "I was barely four or five years old, but I remember that s**t like it was yesterday," he later reflected, noting how the events fostered a collective resilience that influenced his worldview. From a young age, Kidd was immersed in South Central's rich hip-hop culture, drawing inspiration from local artists such as Dom Kennedy and the broader West Coast scene, including producers like J Dilla and MF Doom. This environment, including community traditions of oral storytelling and shared neighborhood experiences, shaped his early appreciation for narrative-driven expression. Influenced by family figures like his mother and father, he began exploring music as a teen, initially as a beatmaker and rapper before turning to visual capture of his surroundings. In his teenage years, creative sparks ignited through hands-on experimentation; Kidd used a to film his friends during informal music sessions, blending his production skills with budding filmmaking instincts. These early endeavors laid the groundwork for his artistic path, eventually leading him toward formal education as a structured entry into professional filmmaking.

Formal education and self-taught beginnings

Calmatic did not pursue formal training in filmmaking, opting instead for a self-taught path that began during his formative years in South Central Los Angeles. His early exposure to technology came through afterschool programs at the Al Wooten Jr. Youth Center, where he spent time in a exploring tools like and developing a curiosity for digital creation as a child. This foundation in tech skills carried into high school, where he honed interests in music production and , though specific involvement in media or arts clubs during that period is not widely documented. Following high school graduation around 2005, Calmatic transitioned into self-directed learning, focusing initially on and to support local hip-hop artists. He created MySpace pages, flyers, and album covers using home computers, marking his entry into creative output without professional guidance. His roots in South Central provided motivation, as the vibrant street culture and community architecture inspired him to capture local stories through visual means. Between 2005 and 2008, he experimented with basic editing software for hip-hop tracks and short personal projects, building foundational skills in a DIY environment often centered in garages and home setups. By the late 2000s, Calmatic deepened his self-taught process through online resources, particularly tutorials on , , and production techniques. A pivotal moment came around 2010 when, after his family's home was robbed of earlier equipment, he purchased a Canon 7D camera to replace it, shifting focus to live-action . This led to his first amateur projects: no-budget for unsigned local artists, shot guerrilla-style in clubs and streets, where he handled directing, shooting, lighting, and editing single-handedly. These early efforts, such as informal shoots with hip-hop peers, emphasized experimentation and community collaboration, laying the groundwork for his distinctive visual style.

Career

Music videos and commercials

Calmatic entered the professional directing scene in 2010 with his debut music video for "Turn Me Up" by featuring [Kendrick Lamar](/page/Kendrick Lamar), a high-energy visual that captured the raw essence of West Coast hip-hop through dynamic and street-level narratives. This early collaboration with [Kendrick Lamar](/page/Kendrick Lamar) marked the beginning of a longstanding partnership, blending Calmatic's self-taught visual flair with the rapper's introspective lyricism to establish his reputation in the LA hip-hop community. Building on this foundation, Calmatic directed additional videos for TDE artists. By the mid-2010s, Calmatic expanded his portfolio with collaborations involving Childish Gambino, co-directing the 2014 video for Jhené Aiko's "The Pressure," a moody, atmospheric piece that explored emotional tension through intimate close-ups and fluid camera work. This project showcased his versatility in adapting to narrative-driven concepts while maintaining a hip-hop aesthetic rooted in his self-taught beginnings, allowing quick pivots to client visions. Up to 2018, his work included standout pieces like ' "FUN!" in 2018, which employed innovative animation and to critique fame, further solidifying his blend of humor and cultural commentary in short-form hip-hop visuals. Transitioning into commercials in the mid-2010s, Calmatic began crafting brand narratives that merged hip-hop influences with inclusive messaging, starting with diversity-focused campaigns for Target that emphasized representation in everyday consumer experiences. His work extended to Sprite ads, where he infused energetic, youthful vibes into product spots, and culminated in the 2020 commercial for TurboTax's "All People Are Tax People," a vibrant, dance-filled celebration of universal accessibility that aired to millions. These projects highlighted his skill in translating brand goals into culturally resonant stories, often drawing on urban aesthetics to appeal to diverse audiences. In 2019, Calmatic signed with the production agency PRETTYBIRD, which amplified his commercial opportunities and allowed him to build a robust portfolio integrating hip-hop visuals with corporate narratives, such as motivational spots for global brands that prioritized authenticity and community. This affiliation facilitated high-profile assignments, enabling him to scale his early music video techniques—like rhythmic editing and location-based authenticity—into polished ad campaigns that drove engagement and cultural relevance.

Breakthrough in feature films

Calmatic's breakthrough into feature films was catalyzed by his direction of the music video for Lil Nas X's "Old Town Road (Remix)" featuring , released in May 2019. The video, shot in a single day on a modest budget amid the song's burgeoning TikTok-fueled virality, captured the track's blend of hip-hop and aesthetics through playful Western imagery and that amplified its meme-like appeal. Its explosive success, propelling the remix to the longest-running No. 1 on the with over 19 weeks at the top, showcased Calmatic's ability to translate short-form viral energy into visually dynamic storytelling, drawing from his prior music video experience as a foundation. This momentum culminated in a Grammy win for Best at the in January 2020, shared with , , and producers Candice Dragonas, Melissa Larsen, and Saul Levitz, marking Calmatic's first major industry accolade and opening doors to long-form projects. The video's cultural phenomenon status directly led to Calmatic's attachment as director for the remake of House Party, announced by New Line Cinema in September 2019. Produced in partnership with LeBron James and Maverick Carter's SpringHill Entertainment under Warner Bros., the film marked Calmatic's feature directorial debut, released theatrically in January 2023. Updating the 1990 original's coming-of-age comedy for a contemporary Los Angeles setting, the plot centers on aspiring club promoters Kevin (Jacob Latimore) and Damon (Tosin Cole), longtime friends who, after losing their cleaning jobs, host an epic house party at James' Beverly Hills mansion to launch their business and impress a major investor. Casting emphasized authentic Black leads, with Latimore replacing an earlier actor to bring grounded chemistry to the duo's underdog dynamic, while cameos from original stars Kid 'n Play and others nodded to the franchise's legacy. The film grossed approximately $9 million domestically against a reported $17 million budget, reflecting modest box office reception amid a post-pandemic market, though it highlighted Calmatic's emphasis on vibrant, community-driven LA representation through on-location shoots in South Central. Building on this debut, Calmatic directed the reboot of White Men Can't Jump for 20th Century Studios, released on Hulu in May 2023. The sports comedy updates Ron Shelton's 1992 original by focusing on streetball hustlers Cameron (Sinqua Walls), a struggling Black athlete, and Jeremy (Jack Harlow), a white former college player, who team up for quick-cash pickup games in modern Los Angeles. The narrative explores racial dynamics in basketball culture, challenging stereotypes like the titular phrase as a shorthand for athletic disparities while delving into themes of interracial friendship, economic hustle, and redemption amid personal setbacks such as Cameron's health issues. Calmatic prioritized authentic LA authenticity by filming at iconic original locations like the Venice Beach courts and Baldwin Hills Crenshaw Plaza, infusing the production with his South Central roots to portray the city's diverse streetball scene without gloss. This Warner Bros.-adjacent project, though under Disney distribution, underscored Calmatic's growing partnerships in Hollywood reboots, leveraging his music video-honed visual flair for fast-paced, culturally resonant action sequences.

Television directing

Calmatic entered episodic television directing with The Vince Staples Show, a Netflix comedy series that premiered on February 15, 2024, where he helmed the first two episodes of the initial five-episode season, including the pilot, while also serving as an . The series marked his debut in serialized narrative work, adapting the semi-autobiographical elements of creator and star ' life into a satirical exploration of everyday absurdities in . His collaboration with Staples, rooted in earlier projects like the 2019 of the same name that Calmatic directed, emphasized authentic depictions of LA street life through humor that highlighted the surreal and often precarious realities faced by young men. Calmatic's approach tailored episode-specific to amplify these themes, incorporating surreal comedy elements such as dreamlike sequences and heightened everyday encounters to underscore the blend of and , while ensuring the visual pacing captured the rhythmic energy of Staples' storytelling style. This directorial focus extended to season 2, which premiered on November 6, 2025, with six episodes, where Calmatic continued contributing as a director. The series garnered critical praise for its genuine portrayal of experiences and comedic authenticity, achieving a 94% approval rating on from 17 reviews and a 7.4/10 average on from nearly 3,000 user ratings as of late 2025. Its success, evidenced by Netflix's renewal for a second season shortly after the debut, underscored Calmatic's effective transition to television, building on his prior achievements to secure these opportunities.

Artistic style and influences

Visual and narrative techniques

Calmatic's visual style is characterized by fast-paced editing and dynamic camera movements that capture the energy of urban environments, often employing handheld shots to evoke immediacy and authenticity in street-level scenes. This hyper-kinetic approach, rooted in his hip-hop video background, features breakneck cuts and sped-up footage to sync with musical rhythms, creating a rhythmic flow that mirrors the beats of the soundtrack. In feature films like House Party (2023), his cinematography draws from 1990s hip-hop aesthetics, using underexposed shots with deeper blacks and sharp lenses to achieve a gritty, non-sterile texture, while escalating to vibrant, expressive color grading in climactic sequences to heighten the party's exuberance. His narrative techniques frequently blend humor with subtle on race, class, and inequality, employing comedic interludes and surreal elements to underscore cultural tensions without overt . For instance, in music videos such as ' "FUN!" (2018), Calmatic uses a Google Earth-inspired perspective to juxtapose playful antics with observations on and poverty , delivering wry insights into systemic disparities through ironic, off-beat that cuts slightly against the rhythm for emphasis. This method often incorporates non-linear structures in advertisements, where fragmented reveals build surprise, and episodic pacing in films to unfold character-driven stories through humorous disruptions, such as interrupting songs with dialogue before smash-cutting to action. Music integration forms a core element of his storytelling, extending beyond videos to films by aligning visual beats with soundtracks for immersive synchronization, a technique honed in early guerrilla-style shoots where edits were paced to hip-hop production influences like . Calmatic's style briefly nods to foundational influences like in its use of expressive lighting and thematic depth, adapting these to contemporary contexts. Over his career, Calmatic has evolved from the constraints of short-form content—such as no-budget requiring concise, high-impact pacing—to the expansive rhythms of feature , allowing for layered builds in tension and humor while retaining his signature kinetic vitality. This progression is evident in his transition from 10-minute artist collaborations to full-length narratives that maintain beat-driven momentum across longer formats.

Key personal influences

Calmatic has identified filmmakers and as his primary cinematic influences, shaping his approach to blending realism with innovative visuals. He admires 's for its ability to make the everyday feel surreal, as seen in works like , where music and dynamic shots elevate cultural narratives. Similarly, 's in music videos inspires Calmatic to render the abstract tangible, informing his hybrid style that merges grounded storytelling with experimental flair. In music, Calmatic draws from West Coast hip-hop pioneers, particularly Suga Free's pimp-rap lyricism and Kendrick Lamar's intricate storytelling, which influence his narrative voice and rhythmic editing. These artists provide a blueprint for capturing emotional depth and cultural specificity, evident in his early remixes blending East Coast classics like Nas's with West Coast beats. Lamar's vulnerability in tracks like "The Heart Part 5" has directly impacted Calmatic's direction of videos such as "Rich Spirit," emphasizing personal and communal resonance. The , which Calmatic survived as a young child in South Central, profoundly shaped his worldview, highlighting community resilience amid unrest and smoke-filled streets. This event, alongside broader cinema movements, motivates his focus on authentic representation, humanizing experiences and amplifying diverse voices in . Calmatic's personal philosophy prioritizes raw self-expression over formal classical training, illustrated by his preference for Suga Free's streetwise artistry over Mozart's compositions—a stance reflecting his self-taught roots in hip-hop production and visual experimentation. This mindset underscores his rejection of rigid structures in favor of intuitive, culturally rooted creativity.

Awards and nominations

Grammy and music video accolades

Calmatic's direction of the music video for Lil Nas X's "" featuring earned him the Grammy Award for Best Music Video at the in 2020. The video competed against nominees including "We've Got to Try" by , "This Land" by Gary Clark Jr., "Cellophane" by , and "" by featuring . Presented during the Grammy Premiere Ceremony on January 26, 2020, the win highlighted the video's viral success and genre-blending narrative, with Calmatic sharing the acceptance stage with Lil Nas X. In his speech, Calmatic dedicated the award to youth in his South Central Los Angeles neighborhood, urging them to "trust your creative ideas" and pursue storytelling. Preceding the Grammy, the same video secured Calmatic the MTV Video Music Award for Best Direction in 2019, part of eight total nominations that included Video of the Year and Best Pop Video. The VMAs blend jury evaluations for technical categories like direction with fan voting for others, amplifying the video's widespread cultural resonance through its humorous Western imagery and collaboration. This accolade, awarded on August 27, 2019, at the in , marked a pivotal recognition of Calmatic's innovative visual style. The "Old Town Road" video further received the Grand Prix in the Entertainment Lions for Music category at the 2021 Cannes Lions International Festival of Creativity, honoring its outstanding integration of music, , and impact. This international honor, announced on June 23, 2021, underscored the video's global influence in blending hip-hop and elements. These achievements, particularly the Grammy and VMA wins, elevated Calmatic's profile from an of low-budget projects to a mainstream figure in music video production, facilitating transitions into feature films and major artist collaborations. In subsequent years, Calmatic's work on Kendrick Lamar's "Squabble Up" (2024) earned a Gold award for Music Video at the 2025 LIA Awards and Best Concept at the Hollywood Music Video Awards, reinforcing his ongoing influence in hip-hop visuals.

Advertising and industry awards

In 2020, Calmatic received the Creativity Award for Director of the Year, recognizing his innovative contributions to commercial directing, particularly highlighted by his work on the Super Bowl ad "All People Are Tax People," which featured diverse representations of everyday Americans navigating tax season with humor and relatability. This honor underscored his ability to infuse advertising with cultural authenticity and energetic storytelling, drawing from his background in music videos to elevate brand campaigns. Calmatic's commercials for brands like Sprite and Target have been praised for emphasizing diversity and vibrant narratives, though specific or Lions wins in these categories remain unconfirmed in major industry records up to 2025. By 2025, Calmatic continued to garner recognition through affiliations, such as Prettybird's at events like the Sports Awards for collaborative campaigns, further solidifying his status as an emerging force in hybrid and directing.

References

  1. https://www.musicbed.com/articles/films/podcast/008-calmatic-crafting-creative-rhythm/
  2. https://globalgrind.com/playlist/meet-calmatic/
  3. https://www.okayplayer.com/how-calmatic-went-from-directing-rap-videos-to-white-men-cant-jump/501248
  4. https://prettybird.co/us/talent/creators/calmatic/brand-content/
  5. https://theboot.com/2019-mtv-video-music-awards-old-town-road-song-of-the-year/
  6. https://www.grammy.com/news/lil-nas-x-billy-ray-cyrus-win-best-music-video-old-town-road-2020-grammys
  7. https://www.youtube.com/watch?v=toBTPGfurLc
  8. https://www.imdb.com/name/nm9118043/
  9. https://www.netflix.com/tudum/articles/the-vince-staples-show-season-2
  10. https://www.bet.com/article/3gkwyd/calmatic-house-party-exclusive-interview
  11. https://www.oneclub.org/awards/youngguns/16/-bio/yg16-calmatic/
  12. https://www.esquire.com/entertainment/movies/a42460299/calmatic-house-party-white-men-cant-jump-interview/
  13. https://wepresent.wetransfer.com/stories/calmatic-old-town-road-and-music-videos
  14. https://lasentinel.net/award-winning-music-video-director-makes-theatrical-debut-with-2023-house-party-movie.html
  15. https://www.creativereview.co.uk/career-journey-calmatic-director/
  16. https://www.latimes.com/entertainment-arts/music/story/2019-08-25/calmatic-old-town-road-vmas-lil-nas-x
  17. https://www.filmindependent.org/blog/up-and-comer-calmatic-talks-music-videos-vince-staples-and-old-town-road/
  18. https://www.youtube.com/watch?v=gNaZ-uFHjRk
  19. https://www.videostatic.com/watch-it/2014/09/02/jhene-aiko-pressure-childish-gambino-calmatic-dir
  20. https://www.youtube.com/watch?v=vz9-pXuvFEU
  21. https://wepresent.wetransfer.com/artists/calmatic
  22. https://www.youtube.com/watch?v=TzJABTHwcV8
  23. https://adage.com/creativity/work/turbotax-all-people-are-tax-people-super-bowl-2020/2231491/
  24. https://adage.com/article/creativity/calmatic-brings-fresh-eye-and-exuberance-well-trod-terrain-ads-and-music-videos/2262036
  25. https://deadline.com/2022/09/vince-staples-headline-ep-eponymous-scripted-comedy-series-netflix-1235049286/
  26. https://www.hollywoodreporter.com/tv/tv-reviews/the-vince-staples-show-review-netflix-1235825020/
  27. https://www.revolt.tv/article/2024-02-13/351338/vince-staples-talks-the-creation-of-the-vince-staples-show
  28. https://www.vulture.com/article/vince-staples-show-netflix-new-music.html
  29. https://www.revolt.tv/article/the-vince-staples-show-season-two-nyc-launch
  30. https://www.rottentomatoes.com/tv/the_vince_staples_show
  31. https://variety.com/2022/tv/news/vince-staples-netflix-series-kenya-barris-1235298698/
  32. https://mande.net/btl/crafts/house-party-dp-andrew-huebscher-interview
  33. https://au.rollingstone.com/music/music-lists/-49286/vince-staples-fun-49327/
  34. https://www.calmatic.net/
  35. https://www.npr.org/2020/01/26/799752326/2020-grammy-awards-the-full-list-of-winners
  36. https://ideazite.com/awards/lia_awards/2025/campaigns/squabble-up-kendrick-lamar-2025/
  37. https://www.hollywoodmusicvideoawards.com/winners2025
  38. https://adage.com/article/creativity/2020-creativity-award-winners/2261636/
  39. https://adage.com/article/creativity/calmatic-brings-fresh-eye-and-exuberance-well-trod-terrain-ads-and-music-videos/2262036/
  40. https://prettybird.co/news/c/calmatic/
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