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Catupiry

Catupiry (Portuguese pronunciation: [katupiˈɾi]) is one of the most popular brands of requeijão (creamy dairy spread) in Brazil. It was developed by Italian immigrant Mario Silvestrini in the state of Minas Gerais in 1911.[1] The name derives from the Tupi word meaning "excellent".[2]

Catupiry is a soft, mild-tasting "cheese" that can be spread over toasts, crackers and bread buns or used in cooking. Because of its low level of acidity, Catupiry has become an ingredient in various dishes.

Catupiry, as well as imitation cheeses, is a very common ingredient in Brazilian dishes, specially as a filling for pizzas, coxinhas, pães de queijo[citation needed] or pastéis.

Currently, Catupiry has four factories, two in São Paulo in the municipalities of Bebedouro and Santa Fé do Sul and the others in Doverlândia, in Goiás, and Santa Vitória, in Minas Gerais. The company is currently managed by six families, all heirs of the Silvestrini family. The company has a turnover of around R$ 600 million per year and is present in five countries, including the United States, Canada and Japan.[3]

See also

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References

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Catupiry

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Catupiry is a trademarked Brazilian brand of soft, processed cream cheese characterized by its smooth, spreadable texture and mild, creamy flavor with low acidity.[1] Developed in 1911 in the state of Minas Gerais by Italian immigrants Mário and Isaíra Silvestrini, it draws its name from the Tupi-Guarani word meaning "excellent," reflecting its high quality and appeal.[2][1][3] The cheese originated from a family recipe in the spa town of Lambari, where the Silvestrinis began producing it as an artisanal product before it evolved into a national staple.[4] Over the decades, Catupiry has become synonymous with requeijão cremoso, a category of creamy cheese in Brazilian gastronomy, and is now manufactured on a large scale by Laticínios Catupiry, managed by descendants of the founders with an annual turnover of approximately R$600 million (as of 2023), while maintaining its traditional mild profile.[2] Production involves warming fresh cow's milk and blending it with heavy cream, curd, salt, and starter cultures to achieve its signature smooth, spreadable consistency that melts easily during cooking.[1][5] In Brazilian cuisine, Catupiry is versatile and ubiquitous, often used as a spread on toasts, crackers, and bread, or as a filling and topping for dishes like pizzas, coxinhas, pães de queijo, pastéis, and creamy sauces for chicken or shrimp.[2][1] Its popularity extends beyond Brazil, with international availability, and variants like Catupiry Light offer reduced fat and calories for health-conscious consumers.[2] As a cultural icon, it represents the fusion of Italian dairy traditions with indigenous Brazilian influences, contributing to the country's rich culinary heritage.[4]

History

Origins

Catupiry was founded in November 1911 in the town of Lambari, Minas Gerais, by Italian immigrants Mário Silvestrini and his wife Isaíra Silvestrini, who adapted a family recipe for soft cheese to create this creamy product.[3][6] The couple, hailing from Italy, drew on traditional European cheese-making knowledge to develop the initial formula using locally available cow's milk, blending Italian techniques with Brazilian ingredients to produce a spreadable, mild-flavored cheese suitable for the regional market.[7] Initial production took place in a small artisanal factory in Lambari, a spa town in Minas Gerais, where the cheese was handmade through manual processes that involved warming fresh milk and incorporating cream and salt to achieve its signature smooth texture.[3][1] The output was limited, with the cheese wrapped in cellophane and packed into round wooden boxes for preservation and transport, reflecting the rudimentary methods of the era.[3] Distribution began locally within Minas Gerais, primarily through small-scale sales to nearby communities and stores, capitalizing on the region's dairy traditions.[7] The name "Catupiry" was chosen by the Silvestrinis from the Tupi-Guarani indigenous language, where it means "excellent" or "the best," intended to convey the high quality and premium nature of their creation.[3][1] Early operations faced challenges such as the labor-intensive manual production, which restricted output, and reliance on local distribution networks in a remote area, making scalability difficult without mechanization.[7] Despite these hurdles, the artisanal approach ensured the cheese's fresh, creamy consistency that quickly gained favor among locals.[6]

Expansion and milestones

Catupiry quickly gained recognition for its innovative soft cheese product. In 1922, the requeijão Catupiry won a gold medal at the International Food Expo in Rio de Janeiro, marking an early milestone in quality acknowledgment and boosting its reputation nationwide.[8] To facilitate broader distribution across Brazil, the company relocated its headquarters to São Paulo in 1949, shifting production from Minas Gerais to a more central location that supported expanded operations and logistics.[3] By 1973, Catupiry achieved official recognition as the "Brazilian requeijão" in the International Cheese Dictionary Les Fromages, cementing its status as a national culinary staple and reflecting its widespread adoption.[3] In 1999, the brand was recognized as a registered trademark by the National Institute of Industrial Property (INPI).[3] The brand continued to innovate in the late 20th century with the introduction of spreadable cheese in plastic cups in 1985, offering a more convenient packaging option for consumers and diversifying beyond traditional wooden boxes.[3] In 1990, Catupiry launched its food service product line, targeting restaurants and commercial kitchens to meet growing demand in the hospitality sector.[3] In 2015, Catupiry launched its pastries line, including tartlets, empanadas, and quiches.[3] The brand expanded its portfolio in 2018 with mini croquetes, cheese rolls, pasta, and sliced cheese. In 2019, it introduced artisan pizzas in the frozen segment.[3] Reaching its centenary in 2011, Catupiry celebrated over a century of operation with special packaging updates and marketing campaigns that highlighted its enduring legacy in Brazilian food culture.[9]

Product Characteristics

Composition and production

Catupiry is a processed soft cheese primarily made from pasteurized cow's milk, heavy cream, curd derived from skimmed milk acidified with lactic acid, salt, stabilizers such as tetrasodium pyrophosphate, hexametaphosphate de sódio, and fosfato trissódico, and preservative potassium sorbate.[5][10] The use of high-grade raw materials, including fresh milk from selected suppliers, ensures a consistent base for its mild profile.[11] The production process begins with pasteurization of the cow's milk to eliminate pathogens, followed by inoculation with lactic acid bacteria cultures to initiate fermentation and acidification.[2] The milk is acidified through fermentation by lactic acid bacteria cultures, leading to natural coagulation into curds, which are then gently stirred and heated to expel whey.[2] The resulting curd mass is blended with heavy cream to achieve a spreadable consistency, after which the mixture undergoes a second pasteurization for safety and is homogenized before packaging.[2] This method, refined since its artisanal origins in 1911, incorporates rigorous laboratory monitoring and industrial controls to maintain quality and uniformity.[3] Key characteristics of Catupiry include its silky, dense texture akin to requeijão cremoso, a pale, whitish appearance from the cream integration, and a slightly sweet, buttery taste with low acidity that makes it appealing, particularly to children.[2][12] The low-acidity profile, achieved through controlled fermentation, results in a mild, milky flavor without pungency.[2] Originally packaged in round wooden boxes to preserve freshness and evoke artisanal heritage, modern production adheres to strict standards of pasteurization and material selection for safety and shelf stability.[1][3]

Varieties and packaging

Catupiry offers a diverse range of products centered on its signature soft cheese, with the original formulation maintaining its creamy texture since its inception in 1911, traditionally packaged in 250g round wooden boxes that evoke the brand's artisanal heritage.[13] In 1985, the brand introduced spreadable versions in convenient plastic cups, marking a shift toward modern retail formats while preserving the iconic round shape for easy spreading on bread or use in recipes; these are available in 200g or 220g sizes for everyday consumption.[14][15] The product line has expanded to include sliced cheeses, such as processed cheddar varieties in 160g packs, launched to provide quick melting options for sandwiches and snacks, alongside traditional slices like mussarela and prato in 150g to 400g trays with loose, non-stick slices.[16] Innovations in ready-to-eat formats include a 2015 line of frozen pastries, such as quiches, mini tarts, and empanadas filled with Catupiry cream, packaged in 420g or 440g boxes containing 4 units for quick preparation in food service or home use.[17] In 2019, Catupiry launched artisan pizzas in flavors like frango with Catupiry or pepperoni, featuring handmade dough and the brand's cheese as a topping, sold frozen in supermarket-ready packs priced around R$24.90 to R$28.90.[18] For professional applications, a dedicated food service line emerged in the 1990s, offering larger portions like 1.5kg tubes or 3.6kg buckets of original requeijão, alongside flavored variants such as alho-poró, four cheeses, or jalapeño in 1.1kg bisnagas, optimized for baking without losing creaminess and suited for restaurant fillings or toppings.[11] As of 2025, the line includes lactose-free and gluten-free options, along with expanded frozen foods like empadas, puff pastries, and lasagnas.[4] Packaging has evolved from the symbolic wooden boxes—now limited to special editions—to practical plastic options, including tubes for squeezing, buckets for bulk, and blister packs for slices, all retaining the brand's distinctive round motif to symbolize tradition amid contemporary convenience.[13][11]

Culinary Uses

As a spread and ingredient

Catupiry, a creamy requeijão-style cheese, is commonly spread on toasts, crackers, pão de queijo, and bread buns, making it a popular choice for breakfast and casual snacks in Brazilian households.[19][2] Its soft, spreadable texture allows for easy application, enhancing simple meals with its mild, subtle flavor.[20] The cheese's low acidity contributes to its broad appeal, particularly for children and individuals who prefer gentle, non-tangy tastes, while its smooth melting properties ensure it incorporates seamlessly into sauces, adding creaminess to stews without altering the dish's balance.[21] This versatility stems from its composition, which includes milk cream and results in a stable emulsion during heating.[2] As a household staple, Catupiry facilitates quick meal preparation, often featured in sandwiches or paired with fresh fruits for a light, everyday option that combines savory creaminess with natural sweetness.[21] In recipes, it serves as an effective substitute for mascarpone or cream cheese, offering a distinctly Brazilian mildness that maintains creaminess while imparting a softer, less tangy profile.[22]

Signature dishes

Catupiry plays a pivotal role in Brazilian pizza culture, most notably as the essential topping in the "frango com catupiry" pizza, which combines shredded chicken with streaks of the creamy cheese for a rich, melty finish. This São Paulo favorite emerged during Brazil's pizza boom in the 1970s, when the cheese's versatility helped popularize innovative toppings beyond traditional Italian styles.[7][23] Among savory main courses, frango com catupiry stands out as a comforting baked chicken stew, where seasoned shredded chicken is simmered in a sauce and topped with generous amounts of Catupiry before baking to create a luscious, cohesive dish.[24] Similarly, shrimp with Catupiry features sautéed shrimp layered with the cheese and baked until bubbly, offering a seafood-centric option that highlights the cheese's ability to bind and enrich flavors.[25] The empadão de frango, a flaky chicken pot pie, frequently includes Catupiry mixed into the filling of shredded chicken, vegetables, and cream, resulting in a moist, indulgent interior.[26] Catupiry also enhances regional staples like baião de dois, a Northeastern rice and black-eyed pea dish, where it is stirred in toward the end of cooking to impart extra creaminess without overpowering the simple ingredients.[27] In street food applications, it serves as a key component in pastel fillings, often paired with chicken or meat for a savory, gooey contrast against the crispy fried dough.[28] In these preparations, Catupiry is typically dolloped or layered atop proteins and baked, allowing it to melt and integrate seamlessly, while its spreadable texture adds moisture to dough-based or stewed elements.[24][25]

Cultural Impact

In Brazilian cuisine

In Brazilian food culture, Catupiry serves as a symbol of comfort and nostalgia, blending Italian dairy influences with indigenous and local staples to evoke familial gatherings and everyday indulgence.[4] Its name, derived from the Tupi-Guarani word meaning "excellent," underscores its status as a cherished element of national identity, often enhancing dishes like pão de queijo, pizzas, or modern fusions with its creamy richness.[7] A popular example is the pizza topping frango com Catupiry, which combines shredded chicken with the spread for a savory, melty finish.[29] From its beginnings as an artisanal requeijão cremoso, Catupiry evolved into a mass-produced essential by the mid-20th century, adapting to modern demands with variants that support innovative fusion cuisine.[4] This progression has extended its use beyond savory applications to desserts, such as fruit-topped tarts that pair its mild tang with sweet elements like guava or blueberries.[30][22] Today, Catupiry is ubiquitous in Brazilian supermarkets and restaurants, reflecting its deep embedding in daily culinary life despite remaining a registered trademark.[4] In casual conversation, "catupiry" is often used generically to refer to similar creamy cheeses, highlighting its cultural permeation.[4]

Brand legacy and recognition

Catupiry's trademark was formally registered in 1999 by the National Institute of Industrial Property (INPI), marking the official recognition of the brand after decades during which the term had been used generically to describe creamy requeijão in Brazil. This registration helped solidify its exclusivity, particularly for the "requeijão cremoso" category, allowing the company to protect its innovation in the dairy market. Efforts to maintain this exclusivity continue, positioning Catupiry as the originator of the product type rather than a mere descriptor.[3] As the leading brand in Brazil's soft cheese and requeijão cremoso segment, Catupiry holds a dominant market position, with its Original variant commanding the top share in culinary applications and overall category leadership.[7] The company began international exports in 2005 to demanding markets like the United States and Japan, expanding further in the 2010s to include South American countries such as Argentina and Paraguay, where exports represent a growing portion of its business.[31][7] Beyond its early 1922 gold medal at the International Food Expo in Rio de Janeiro, Catupiry has received modern honors affirming its cultural significance, including designation as part of Brazil's gastronomic heritage for inventing the creamy requeijão and embedding it in national cuisine.[3] In 2011, the brand celebrated its centenary with tributes highlighting its enduring impact, reinforcing its status as a symbol of quality and tradition. As of 2025, it remains family-owned across generations, continuing to feature in Brazilian media and food festivals.[7] Rooted in immigrant entrepreneurship, Catupiry was founded in 1911 by Italian couple Mário and Isaíra Silvestrini in Minas Gerais, transforming a family recipe into a commercial success that exemplifies early 20th-century innovation by newcomers.[3] The company remained family-owned, passed down to Silvestrini heirs across six families, even as it underwent corporate expansions like new factories and product lines, without major shifts to external ownership. This legacy has elevated Catupiry to a cultural icon, frequently featured in Brazilian media such as telenovelas and music, as well as at food festivals celebrating its role in the nation's affective and gastronomic identity.

References

  1. Catupiry | Local Processed Cheese From Minas Gerais, Brazil
  2. Catupiry - Cheese.com
  3. Catupiry: The Creamy Icon of Brazilian Cuisine
  4. Catupiry Brazilian Cream Cheese - Chef Leticia
  5. About us - Catupiry Internacional
  6. Catupiry, the creamy cream cheese created by Italians in Minas Gerais
  7. From a family recipe created by Italian immigrants to the brand that ...
  8. Catupiry, aos cem anos, de cara nova - Guia GPHR
  9. https://www.valor.globo.com/empresas/noticia/2011/11/22/catupiry-muda-estrategia-e-requeijao-e-foco-do-negocio.ghtml
  10. SOFT CHEESE CATUPIRY
  11. Requeijão Cremoso – Catupiry – 200 g - Open Food Facts
  12. [PDF] A marca que - transforma - Catupiry
  13. Catupiry Brazilian Cream Cheese - Chef Leticia
  14. Catupiry: como a marca que criou o requeijão cremoso virou um ...
  15. CATUPIRY - Mundo Das Marcas
  16. https://hibrazilmarket.com/en/products/catupiry-requeijao-cremoso-tradicional
  17. https://www.coopsupermercado.com.br/queijo-processado-fatiado-cheddar-catupiry-160g/p
  18. https://designinnova.blogspot.com/2015/10/catupiry-apresenta-linha-de-salgados.html
  19. Catupiry® lança pizzas artesanais - MilkPoint
  20. Best Requeijão Cremoso| Requeijão (Brazilian Cream Cheese)
  21. https://www.amigofoods.com/products/carecr410gr
  22. Catupiry Internacional – O primeiro requeijão do Brasil
  23. Catupiry Blueberry Tart - Chef Leticia
  24. Melhor pizza de Frango com Catupiry em SP - Pizzaria Bella Napoli
  25. Chicken Catupiry Recipe | Food Network
  26. Shrimp with Catupiry (Camarão ao ... - Flavors of Brazil: RECIPE
  27. Brazilian Chicken Pot Pie (Empadão de Frango) - Olivia's Cuisine
  28. How To Make Cream Cheese - Catupiry - Brazilian style - YouTube
  29. Brazilian Pastel - 3 Fillings - Olivia's Cuisine
  30. A slice of pizza nostalgia in São Paulo, Brazil - The Guardian
  31. What Is Brazilian Style Pizza? - Texas De Brazil
  32. https://www.brazilianflavors.com.br/us/associado/2983/catupiry
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