Changing Focus

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Changing Focus: Kodak and the Battle to Save a Great American Company is a book about the corporate history and future of the Kodak corporation. In particular, it discusses Kodak's efforts to maintain and diversity its photography businesses in the face of challenges from digital photography, and the mixed results of these efforts.

Key Information

Author	Alecia Swasy
Language	English
Subject	Kodak
Genre	Non-fiction
Publisher	Crown Business
Publication date	1997
Publication place	United States
ISBN	0-8129-2463-0
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• Fitzgerald, Jacqueline (June 30, 1997), "A Snapshot Of A Less Than Picture-perfect Firm", Chicago Tribune
• Martin, Andrew (October 20, 2011), "Negative Exposure for Kodak", The New York Times
• Gulbro, Robert D. (November–December 1997), "Changing Focus", Business Horizons, 40 (6), JAI Press  – via General OneFile (subscription required) : 84, doi:10.1016/s0007-6813(97)90075-6
• Journalism Announcements; Veteran Business Reporter to Join Journalism Department [press release], Washington and Lee University, Dec 23, 2015^{[permanent dead link]}
• Uffelman, Louise (November 30, 2016), Journalism in a New Age; Alecia Swasys new book tackles the impact of social media on journalism, Washington and Lee University
• Cortada, James W. (2006), The Digital Hand: How Computers Changed the Work of American Financial, Telecommunications, Media, and Entertainment Industries, Oxford University Press, pp. 550, 576–577, 599

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