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Key Information

ChimeLong Group Co., Ltd
Simplified Chinese广州长隆集团有限公司
Traditional Chinese廣州長隆集團有限公司
Literal meaningGuangzhou ChimeLong Group Co., Ltd
Transcriptions
Standard Mandarin
Hanyu PinyinGuǎngzhōu Chánglóng Jítuán Yǒuxiàngōngsī
Yue: Cantonese
Jyutpinggwong2 zau1 coeng4 lung4 zaap6 tyun4 jau5 haan6 gung1 si1
Former Chimelong logo.

Chimelong Group Co., Ltd. (Chinese: 长隆集团; pinyin: Chánglóng Jítuán; Jyutping: coeng4 lung4 zaap6 tyun4) is a Chinese company that owns and operates theme parks in China. The company also owns restaurants, hotels, and other businesses.[1] It is one of the leading Chinese amusement park operators.[2] The company was founded in 1989 by Su Zhigang, a local resident in Panyu, Guangzhou, Guangdong, who first established Xiangjiang Restaurant, his first enterprise under Chimelong Group, prior to its upgrading into the current Xiangjiang Hotel in 1994. Inspired by his success in the catering business, Su, after several field research visits to safari parks overseas, soon set up his mind to open a private zoo; his aim was to allow the Chinese citizens to see wildlife from all over the world, without going abroad. This gave birth to the establishment of Chimelong Safari Park, formerly known as Xiangjiang Safari Park in Guangzhou, China, the biggest wildlife theme park in Asia at present.

The headquarters is located on the grounds of Guangzhou Chimelong Tourist Resort in Panyu District, Guangzhou.[3]

Properties

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Guangzhou

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Guangzhou Chimelong Tourist Resort is located in Guangzhou, Guangdong, China.

Zhuhai

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Chimelong International Ocean Resort is located in Hengqin, Zhuhai, China and opened in 2014.

Qingyuan

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Chimelong Qingyuan Forest Resort is located in Qingyuan, Guangdong, China and is opened in early 2025. The park features an 88-metre tall building named “Giraffe Castle” and the world's largest aviary, occupying an area of 5 hectares. The four-themed hotels will provide a total of 3,500 rooms.[6]

References

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[edit]
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Chimelong

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from Grokipedia
Chimelong Group is a prominent Chinese conglomerate founded in 1989 by entrepreneur Su Zhigang, specializing in theme parks, resort hotels, and live entertainment experiences that blend innovation, , and immersive attractions. The group operates three major resorts—Chimelong Guangzhou Resort, Chimelong Hengqin Resort in , and Chimelong Qingyuan Resort—encompassing seven flagship theme parks, nine luxury hotels with more than 10,000 guest rooms, and three international circus theaters. Its key attractions include , which has set seven for marine-themed exhibits and received the (TEA) Outstanding Achievement Award, as well as , recognized for its contributions to conservation through breeding programs for endangered species like the . In 2023, Chimelong's properties attracted over 36 million visitors, ranking the group among the world's top theme park operators by attendance. Originating from a single seafood restaurant in , the company has grown into a global leader under Su Zhigang's vision, earning him the 2024 TEA Buzz Price Thea Award for Lifetime Achievement—the first such honor for an Asian recipient—, and in 2025, induction into the IAAPA Hall of Fame—and establishing Chimelong as a pioneer in and cultural innovation. The group continues to expand with a focus on , high-tech entertainment, and international collaborations, aiming to become a world-renowned brand.

History

Founding and Early Years

Chimelong Group was founded in 1989 by Su Zhigang in the Panyu District of , Province, , with the establishment of the Xiangjiang Seafood Restaurant as its initial venture. This modest beginning focused on providing local cuisine, particularly , and quickly gained popularity in the region, laying the foundation for future expansions. In 1994, the restaurant was upgraded and transformed into the Xiangjiang Hotel, a three-star property that represented Chimelong's entry into the . This development allowed the company to offer overnight accommodations alongside dining services, attracting more visitors and diversifying its revenue streams beyond food services. The hotel's success highlighted Su Zhigang's vision for integrating with emerging opportunities in southern . The late marked a pivotal shift toward with the opening of Xiangjiang Safari Park—now known as —on December 26, 1997. Spanning over 2,000 acres, it was established as Asia's largest wildlife theme park and one of China's first privately owned facilities of its kind, emphasizing the breeding and exhibition of exotic animals such as white tigers, koalas, and giraffes. The park featured drive-through experiences and pedestrian zones, drawing millions of visitors annually and positioning Chimelong as a leader in experiential entertainment. Through these foundational steps, Chimelong's evolved from a single dining operation to an integrated enterprise combining , , and . This transition, driven by Su Zhigang's international study trips to safari parks, fostered rapid organizational growth and established the groundwork for broader developments in the early .

Expansion and Key Milestones

Chimelong's expansion accelerated in the 2000s, building on its early wildlife heritage to diversify into comprehensive theme park resorts. The opening of in on April 7, 2006, marked a pivotal shift toward high-thrill amusement experiences, introducing roller coasters and adrenaline-focused rides that positioned the group as a leader in China's burgeoning entertainment sector. This development expanded the Resort beyond its safari origins, attracting millions and setting the stage for integrated leisure destinations. By the early 2010s, Chimelong ventured into coastal tourism with the launch of in on March 29, 2014, establishing one of the world's largest oceanariums and earning five for feats such as the largest aquarium and the largest underwater viewing dome. This flagship park anchored the Chimelong Hengqin Resort, with Phase II development commencing in 2015 to include additional marine and entertainment facilities, enhancing the resort's scale and appeal in the Greater Bay Area. The group's innovative momentum continued into the , exemplified by the soft opening of Chimelong Spaceship in on September 16, 2023, a indoor theme park themed around global exploration with original intellectual property integration, which secured seven including the largest indoor theme park. In early 2025, Chimelong inaugurated the Qingyuan International Forest Resort, featuring the 88-meter-tall Giraffe Castle as its iconic centerpiece and a total of 3,500 themed hotel rooms across four properties, further emphasizing eco-adventure and family-oriented expansions. These milestones propelled Chimelong's visitor numbers to over 40 million annually by , underscoring its push for international recognition through record-breaking attractions and strategic resort growth. The original from the served as the foundational seed for the wildlife-centric themes in these later developments.

Properties

Guangzhou Resort

The Chimelong Tourist Resort in serves as the headquarters and original hub of the Chimelong Group, located in the Panyu District at No. 299, Hanxi Avenue East. Founded in , the resort evolved from a wildlife-focused base in the late , with the Chimelong opening in 1997 as its cornerstone, marking the shift from a simple venture to a comprehensive destination. This flagship property integrates multiple themed experiences within a sprawling complex, establishing it as a pioneering integrated tourist resort in . Key components include the Chimelong Safari Park, which spans over 2,000 acres and houses more than 20,000 rare animals from over 500 species, such as giant , koalas, tigers, and African elephants, offering drive-through safaris via bus or train for immersive wildlife encounters. Adjacent is , an covering 60 hectares with more than 60 attractions, highlighted by the 10 Inversion —a holder for its ten stomach-churning loops reaching speeds of 80 km/h. Complementing these are the Chimelong Water Park, opened in 2007 and recognized as the world's most visited since 2013, featuring high-speed water slides like the SlideWheel, lazy rivers winding through lush landscapes, and wave pools for family relaxation. The resort seamlessly blends wildlife observation, adrenaline-fueled thrills, and aquatic adventures, creating a one-stop family destination that emphasizes educational and entertaining synergy, such as combining safari tours with nearby thrill rides. Unique features include the Chimelong International Circus, established in 2000 as the world's largest permanent circus venue seating 7,000, where over 300 international performers and animals deliver 90-minute shows blending acrobatics, aerial acts, and illusions, drawing from the resort's safari roots to incorporate animal elements. This evolution has solidified its role as a cultural tourism landmark, with annual visitor numbers exceeding 20 million in recent years, building on early growth that saw millions flocking to the site by the late 2000s.

Zhuhai Resort

The Chimelong Hengqin Bay Resort is located in the Guangdong-Macao In-Depth Cooperation Zone in , Province, within the Guangdong-Hong Kong-Macao Greater Bay Area, positioning it as a key destination for cross-border from nearby and . Opened in 2014, the resort serves as a major international draw, emphasizing ocean-themed entertainment and to attract global visitors. Its strategic proximity to , with facilities like the Hengqin Bay Hotel offering views across the water, facilitates seamless access for regional tourists. At the heart of the resort is , a sprawling ocean-themed theme park that spans eight themed zones and features immersive exhibits on . Key highlights include Polar Land, which houses rare species such as and beluga whales in expansive habitats designed to mimic natural environments, and the Whale Shark Pavilion, showcasing these gentle giants in one of the world's largest viewing setups. The park holds seven , including the largest aquarium by volume at 48.75 million liters, the largest aquarium tank, and the largest underwater viewing dome, underscoring its scale and innovation in marine display technology. In 2023, the resort expanded with the addition of Chimelong Spaceship, an ultra-large indoor marine science park that complements the outdoor by integrating advanced walkthrough experiences. This attraction features 15 themed areas with over 400 species of , including a spectacular marine science walkthrough divided into 10 biomes that blend and adventure. Theming was developed by The Bezark Company, which created an original IP universe with dozens of characters and to drive immersive, story-based encounters focused on ocean exploration. Chimelong Spaceship itself earned seven upon opening, such as the world's largest indoor theme park and the largest aquarium overall at 75.35 million liters. The resort's layout seamlessly integrates its elements with entertainment venues, including two theaters—the Chimelong Theater for international circus performances and the Kaka Theater for family-oriented dramas—that host daily shows blending , music, and marine narratives. Supporting facilities encompass five themed hotels, such as the Penguin Hotel and Circus Hotel, providing direct access to the parks and enhancing the overall visitor experience through convenient on-site dining and accommodations. This cohesive design not only promotes marine awareness but also leverages the resort's location to boost tourism flows between and the neighboring special administrative regions.

Qingyuan Resort

The Chimelong Qingyuan International Forest Resort is situated in , province, , and opened its first phase on January 25, 2025, with full operations commencing shortly thereafter, including the Chimelong Forest Hot Spring Water Park on April 30, 2025, establishing it as the third major resort in the Chimelong Group's portfolio. This opening signifies the company's most recent expansion milestone, building on its established properties to venture deeper into eco-tourism, with an expected annual visitor count of approximately 8 million. At the heart of the resort lies Chimelong Forest Kingdom, a safari-themed adventure park designed for immersive forest exploration and close encounters with . The park boasts the world's largest , covering 5 hectares and housing diverse bird in a naturalistic setting that promotes educational interaction. exhibits feature such as macaws and toucans, complemented by four major animal displays and six exploration tours that emphasize awareness and family engagement. Thrilling elements include adventure activities like zip-lines and a forest , set amid eight themed zones that blend natural with entertainment. The Giraffe Castle stands as an iconic 88-meter-tall themed structure, functioning as both a landmark and the resort's primary hotel with 1,258 giraffe-inspired rooms across nine themed types, fostering a sense of immersion through views of roaming animals and integrated hot springs. Supporting eco-tourism, the resort incorporates principles, such as low-interference construction within the pristine landscape spanning over 4,000 mu, to minimize environmental impact while enhancing . Cultural performances, including theater shows in dedicated venues, add a layer of artistic enrichment, creating a holistic family experience centered on and heritage.

Operations and Innovations

Hotels and Entertainment Facilities

Chimelong Group operates nine resort hotels across its three main destinations—, , and —collectively offering more than 10,000 guest rooms to accommodate a diverse range of visitors, from families to business travelers. These properties emphasize themed accommodations that integrate with the surrounding resort environments, such as eco-inspired designs in and futuristic motifs in . For instance, the Chimelong Hotel in provides 1,500 rooms featuring tropical rainforest themes, complete with modern amenities like satellite TVs and broadband internet, positioned centrally within the Chimelong Tourist Resort for seamless access to attractions. In Zhuhai's Resort, luxury options like the Chimelong Hengqin Bay Hotel boast 1,888 spacious rooms and suites, including high-end facilities such as full-service spas and health clubs, catering to upscale guests seeking opulent stays. The group's entertainment facilities include three international circus theaters hosting resident performances that blend high-level acrobatics with animal acts, drawing millions of spectators annually. The Chimelong International Circus in , for example, features a 90-minute show in a 6,000-seat arena, incorporating daring aerial stunts, stage illusions, and trained animal routines performed over and around the audience. Similar venues in , such as the Chimelong Hengqin Theatre, present circus-style spectacles with global performers, emphasizing precision and spectacle to enhance the overall resort experience. Additionally, Chimelong maintains for events, including the Chimelong International Convention Center in , which spans 6,000 square meters and can host up to 3,000 delegates for conferences, exhibitions, and banquets. Dining operations across the resorts feature over 100 restaurants that highlight alongside international options, integrated into hotel and entertainment settings to complement visitor itineraries. Establishments like the at Chimelong Hotel in offer themed buffets with , , and global dishes, while properties provide fusion menus in settings evoking ocean or circus themes. Chimelong's revolves around bundled stay packages that include complimentary or discounted access to theme parks and shows, fostering repeat visitation by creating immersive, all-in-one vacation experiences that encourage extended stays and multiple-day explorations.

Theme Park Attractions and Technologies

Chimelong's theme parks emphasize advanced theming and immersive to create engaging visitor experiences, often integrating (IP) collaborations and original narratives. At Chimelong Spaceship in , the park features a custom IP universe developed by Bezark, comprising dozens of characters and across 12 ecosystem-themed lands, including a marine science walkthrough spanning 10 zones that blends educational content with interactive exhibits. This approach fosters a sense of , drawing on proprietary to differentiate from licensed franchises and enhance guest immersion. Similarly, Ocean Kingdom in incorporates themed zones inspired by global waterways, utilizing high-fidelity and environmental simulations to narrate tales of marine unity and diversity. Record-breaking structures and rides underscore Chimelong's commitment to engineering innovation, particularly in Ocean Kingdom, which holds five for its aquarium facilities, including the largest aquarium tank and underwater viewing dome. Similarly, Chimelong Spaceship in set seven in 2023, including the largest aquarium and largest indoor theme park. Attractions like the park's Asia-first winged coaster and a polar habitat ride with an underwater acrylic tube exemplify seamless integration of thrill elements with animal viewing, powered by technologies from partners such as for omnimover systems that combine mechanics with aquarium narration. In water-based attractions, Chimelong Water Park in collaborates with ProSlide to deploy cutting-edge HydroMAGNETIC LIM propulsion on the Mammoth Coaster, enabling the world's first launched version with magnetic acceleration for high-speed, high-throughput experiences. Technological integrations like (VR) and further elevate attractions across Chimelong's properties. The in introduced a VR Zoo experience, allowing visitors to interact with over 20,000 animals via overlays pinpointing species in real-time habitats. enhance safari walkthroughs, such as the exhibit featuring dynamic robotic battles, while Kingdom's 5D Castle Cinema employs motion platforms and multi-sensory effects such as wind, water, and scents for immersive experiences. These elements support Chimelong's broader strategy of blurring boundaries between rides, shows, and exhibits, as seen in educational performances with beluga whales and dolphins that incorporate synchronized lighting and projections. Seasonal events planning at Chimelong involves meticulous concept-to-execution processes, starting six months in advance with and to ensure safety and appeal for millions of visitors. For instance, the month-long Halloween festival at features haunted houses, parades, and themed overlays across the park, attracting over 1 million guests in 2023 through data-driven promotions like campaigns and bundled packages. Innovations such as the Water Park's Electronic Music Festival fuse aquatic rides with live DJ performances and , extending operational hours and boosting attendance by integrating technology like LED projections with water elements. Chimelong's innovation strategy culminated in the 2015 Thea Award for Outstanding Achievement awarded to Ocean Kingdom by the , recognizing its pioneering East-West collaboration in design and execution that set new standards for immersive, culturally resonant theme parks. This accolade highlights the park's 125-acre layout with seven zones that prioritize experiential depth over mere spectacle, influencing subsequent developments like Spaceship's massive simulator attractions. By focusing on scalable technologies and narrative-driven attractions, Chimelong continues to advance global themed entertainment standards.

Recognition and Controversies

Awards and Achievements

Chimelong Group has received multiple accolades from the (TEA), recognizing its innovations in themed entertainment. In 2015, was awarded the TEA Thea Award for Outstanding Achievement in the Theme Park category, marking the first time a Chinese theme park received this honor and selected from 169 international candidates. More recently, in 2025, Chimelong Spaceship earned the TEA Outstanding Achievement Award for Best Marine Theme Park, while the Chimelong Show received the award for Best Spectacular Show, highlighting the group's continued leadership in immersive experiences. Chimelong Ocean Kingdom set several in , establishing it as a benchmark for marine-themed attractions at the time. These included the then-world's largest aquarium, with a total water volume of 48.75 million liters; the largest aquarium tank at 22.7 million liters; the largest underwater viewing dome, measuring 12 meters in diameter; the largest acrylic panel at 231 square meters; and the largest viewing window in an aquarium. Although official sources attribute seven records to the park, verified Guinness certifications confirm these five from 2014, some of which have since been surpassed by other Chimelong properties, such as Chimelong Spaceship in 2023. In 2023, Chimelong Spaceship set seven Guinness World Records, including the current world's largest aquarium (75.35 million liters) and largest indoor theme park, further showcasing the group's scale in themed entertainment. On the national level, Chimelong's properties have earned prestigious titles in China's tourism sector, including the "World's Best Theme Park" designation for Chimelong Guangzhou Resort as the country's first comprehensive tourist resort to achieve this recognition. The group has also been honored as a National AAAAA Tourist Attraction and a National Demonstration Base of Cultural Industry, contributing significantly to China's tourism growth. As of 2025, Chimelong Group attracts over 40 million annual visitors across its resorts, solidifying its position as Asia's leading theme park operator and one of the top five globally by attendance.

Criticisms and Animal Welfare Issues

Chimelong Ocean Kingdom in opened China's first breeding facility in March 2017, drawing sharp criticism from animal rights organizations amid global scrutiny of captive programs following the 2013 documentary , which highlighted welfare issues at and prompted the company to end its breeding in 2016. Groups like People for the Ethical Treatment of Animals (PETA) and The Orca Project condemned the initiative, arguing that inherently compromises the animals' physical and psychological due to their complex social structures and vast natural habitats, and that breeding programs exacerbate these concerns rather than mitigate them. To support the facility, Chimelong employed a dedicated team of approximately 30 staff members, including international experts, to provide round-the-clock care for the orcas, as the company emphasized the animals' high social needs. This move occurred against a backdrop of intensifying international debates on the of keeping cetaceans in , with critics pointing to documented cases of stress, shortened lifespans, and abnormal behaviors in similar facilities worldwide. Broader concerns have extended to Chimelong's and parks, where activists have raised issues about animal sourcing practices and conditions. Reports indicate that many animals, including koalas at Chimelong in —the largest population outside —may have been sourced through controversial imports, with groups like Animals Asia criticizing inadequate habitat simulations and potential stress from high visitor volumes. Investigations by the Cetacean in 2018 highlighted welfare lapses at Ocean Kingdom, such as overcrowded conditions for dolphins and orcas, and questioned the of wild captures for entertainment purposes. In October 2025, Chimelong faced renewed criticism when authorities denied a permit for Marineland Canada to export 30 beluga whales to the group, citing welfare risks including Chimelong's breeding programs and use of marine mammals in performances. Animal rights organizations, such as Animal Justice, applauded the decision, arguing it prevented further exploitation. Chimelong defended its facilities as adhering to international standards and contributing to conservation, though critics maintained that commercial interests prevail. In response to these criticisms, Chimelong has defended its operations by framing breeding programs, including the orca initiative, as contributions to conservation efforts, claiming they support preservation and . The company has asserted that its facilities adhere to international standards and that programs like the Killer Whale Breeding Base aim to build self-sustaining populations, though skeptics from organizations such as the argue that such claims prioritize commercial interests over genuine welfare improvements.

References

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