Coco Gauff - Endorsements and Sponsorships

Endorsements and Sponsorships

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This timeline outlines Coco Gauff's significant endorsement deals and sponsorships, reflecting her marketability and appeal to major brands.

New Balance Apparel and Shoes

2019

Gauff signed a multi-year deal with New Balance for apparel and shoes, becoming one of the brand's prominent tennis ambassadors.

Head Rackets

2019

Gauff partnered with Head for tennis rackets, using their equipment throughout her professional career.

Barilla Pasta

2021

Gauff joined Roger Federer as a Barilla ambassador, representing the pasta brand in various marketing campaigns.

UPS

2023

Gauff partnered with UPS, highlighting her business acumen and wide appeal, becoming an ambassador and spokesperson.