Coco Gauff
Coco Gauff
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Endorsements and Sponsorships

This timeline outlines Coco Gauff's significant endorsement deals and sponsorships, reflecting her marketability and appeal to major brands.
New Balance Apparel and Shoes
2019
Gauff signed a multi-year deal with New Balance for apparel and shoes, becoming one of the brand's prominent tennis ambassadors.
Head Rackets
2019
Gauff partnered with Head for tennis rackets, using their equipment throughout her professional career.
Barilla Pasta
2021
Gauff joined Roger Federer as a Barilla ambassador, representing the pasta brand in various marketing campaigns.
UPS
2023
Gauff partnered with UPS, highlighting her business acumen and wide appeal, becoming an ambassador and spokesperson.