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Cody Lambert
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Cody Lance Lambert (born December 2, 1961)[1] is an American former professional rodeo cowboy. He specialized in saddle bronc riding and bull riding.[2] He was also a co-founder and vice president of the Professional Bull Riders (PBR).[3] He created the protective vest that professional bull riders have been required to wear for many years after witnessing the death of his friend Lane Frost at the Cheyenne Frontier Days rodeo in Cheyenne, Wyoming, on July 30, 1989.[4] Since 2022, Lambert has been the head coach of the Texas Rattlers in the PBR Team Series. In 2023, the Rattlers won the PBR Team Series Championship title.

Key Information

In 2023, Lambert was ranked No. 19 on the list of the top 30 bull riders in PBR history.[5]

Early and personal life

[edit]

Cody Lambert is the son of racehorse trainer Cliff Lambert, who was the first jockey to win the All American Futurity at Ruidoso Downs aboard Galobar in 1959.[6] Cody has three siblings, brothers Chuck and Casey Lambert, the latter a successful racehorse jockey, and sister Cheyann.[7] Cody lives in Bowie, Texas, on a ranch with his wife, Leanne, and their horses and dogs.[8]

Contestant career

[edit]

Lambert competed in the Professional Rodeo Cowboys Association (PRCA). He, Lane Frost, Tuff Hedeman, Jim Sharp, and Ty Murray frequently rode the rodeo circuit together and were known as the "Wolfpack" during that time.[9]

Lambert qualified for the PRCA's championship event, the National Finals Rodeo (NFR), 10 times - seven in bull riding (1985-86, 1988-89, 1991-93) and three in saddle bronc (1981, 1990-91), and also qualified for the PBR World Finals three times (1994-96). 1991 was the only year in which he qualified for the NFR in two events simultaneously.

Lambert also competed in the Bull Riders Only (BRO) circuit.

In April 1992, he was one of the 21 co-founders of the Professional Bull Riders (PBR).

Lambert won the PBR's inaugural event, the Tuff Hedeman Challenge in Fort Worth, Texas, in April 1993. He officially retired from bull riding at the end of the 1996 PBR World Finals. While an active rider and also when retired, he served as the PBR's vice president. When retired as a contestant, he also served as a PBR bull riding judge, and as the PBR's livestock director.[10]

Coaching career

[edit]

In 2022, after retiring as the PBR's Director of Livestock at the conclusion of that year's PBR World Finals in May, Lambert became the head coach of the Texas Rattlers; one of eight bull riding teams in the PBR Teams Series, which debuted that year. The Team Series season runs in the summer and autumn and concludes with the Team Series Championship at T-Mobile Arena in Las Vegas, Nevada.[11] In late September 2022, the Texas Rattlers won the event at Thunder Days in Ridgedale, Missouri; the hometown event of rival team, the Missouri Thunder.[12] Two weeks later, the Rattlers won their own hometown event at Rattler Days in Fort Worth, Texas.[13] The very next weekend, the Rattlers won their third event in a row at Ridge Rider Days in Glendale, Arizona; the hometown event of rival team, the Arizona Ridge Riders.[14] The Rattlers ended up in second place during the regular season. As a result, them and regular-season champions, the Austin Gamblers, received first-round byes and did not compete during the first day of the Team Series Championship. The Rattlers ended up finishing in third place at the conclusion of the inaugural PBR Teams Series Championship.[15]

In September 2023, the Rattlers won Thunder Days for the second year in a row.[16] Later in early October of that year, the Rattlers won their own hometown event at Rattler Days for the second year in a row as well.[17] In late October of that year, after making it through the first two days of the Team Series Championship, the Rattlers succeeded in making it to the final round against the Austin Gamblers. The Rattlers ended up defeating the Gamblers to win the PBR Team Series Championship title.[18]

In 2024, the Texas Rattlers were eliminated after the second day of the Team Series Championship.[19]

In January 2025, the Texas Rattlers defeated the Austin Gamblers to win the PBR Monster Energy Team Challenge presented by Camping World at the Unleash the Beast Series (UTB) event in Houston, Texas.[20] In April of the same year, the Rattlers again defeated the Gamblers to win the Monster Energy Team Challenge at the UTB event in Nampa, Idaho.[21]

The Texas Rattlers finished third in the 2025 PBR Team Series regular season. As a result, they, as well as regular-season champions Florida Freedom and second-place Austin Gamblers received a first-round bye and automatically qualified for the second day of the Team Series Championship. The Freedom and Gamblers were eliminated after the second day, while the Rattlers moved on to the third and final day of the event.[22] The Rattlers ended up finishing in third place at the conclusion of the Team Series Championship.[23]

In January 2026, the Texas Rattlers defeated the Florida Freedom to win the Monster Energy Team Challenge at the UTB event in Tampa, Florida.[24]

Honors

[edit]

In media

[edit]

Lambert's name ended up being used as the character name for Sasha Mitchell's character on the television show Step By Step.[31]

In the Lane Frost biographical drama, 8 Seconds (1994), Lambert was portrayed by Red Mitchell.[32]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Cody Lambert

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from Grokipedia
Cody Lambert (born December 2, 1961) is an American former professional rodeo cowboy known for his expertise in saddle bronc riding and , as well as his contributions to the sport's safety and organization. Born in , Lambert began competing in rodeo events during his youth, participating in high school rodeo across multiple disciplines including , saddle bronc, , , , and , and qualifying for the National High School Finals Rodeo five times. He joined the (PRCA) in 1980 and quickly rose to prominence, qualifying for the (NFR) nine times between 1981 and 1993—three times in saddle bronc riding (1981, 1990, 1991) and seven times in bull riding (1985, 1986, 1988, 1989, 1991–1993). During his college years at , he won the National Intercollegiate Rodeo Association (NIRA) men's all-around championship in 1982 and helped his team secure national titles in 1982 and 1983. In 1992, motivated by the death of his friend and fellow cowboy , Lambert designed and introduced the protective vest that has since become mandatory for , revolutionizing safety in the sport. That same year, he co-founded the (PBR) organization alongside and other riders to elevate as a standalone professional sport. He qualified for the PBR World Finals in 1994, 1995, and 1996 before retiring from competition in 1996 following knee surgery. From 1997 to 2022, Lambert served as the PBR's Director of Livestock, where he selected and managed the bulls for major events, drawing on his deep knowledge of the animals to ensure competitive integrity. Since 2022, he has served as head coach of the Texas Rattlers in the PBR Team Series. He also holds the position of Vice President on the PBR Board and occasionally judges events. Lambert's achievements include multiple Southwest Region championships in saddle bronc riding (1980–1983), bull riding (1983), and all-around (1980, 1982–1983), as well as two Texas Circuit Finals wins each in bull riding and saddle bronc, and three in all-around. His legacy is honored through inductions into the National Rodeo Hall of Fame in 2020 and the Texas Rodeo Cowboy Hall of Fame, along with early entry into the PBR Ring of Honor alongside legends like . Now residing on a near , with his wife Leanne and son Riley, Lambert continues to mentor young riders, including PBR World Champion Jess Lockwood.

Early life

Upbringing in New Mexico

Cody Lambert was born on December 2, 1961, in , a small rural town in the southeastern part of the known for its ranching and oil industries. He was the son of Cliff Lambert, a prominent racehorse and who achieved notable success, including winning the inaugural All American Futurity in 1959 aboard Galobar at Ruidoso Downs, and his wife Glenna Lambert. The family's equestrian heritage extended to both grandfathers: Cody's paternal grandfather was a bronc rider and pickup man in rodeos, while his maternal grandfather worked as a in . Cody grew up alongside siblings, including brothers Casey and Chuck, and sister Cheyann, in a household deeply connected to the horse racing and ranching world. The Lambert family resided on a ranch in El Paso, Texas, providing Cody with an upbringing steeped in the traditions of rural life, where daily routines revolved around livestock care, horse handling, and the vast open landscapes of the region. Summers were often spent in Ruidoso, a mountainous area famous for its racetracks and cowboy culture, further embedding him in New Mexico's ranching heritage that emphasized self-reliance and outdoor labor. This environment, though not affluent, fostered a strong sense of family and community ties typical of small-town New Mexico ranch families during the mid-20th century. From a young age, Cody engaged in typical childhood pursuits on the family , such as exploring the countryside and assisting with everyday tasks, which built his early familiarity with animals and the land. These experiences in the close-knit rural community near the New Mexico-Texas border, surrounded by the influences of local and equestrian activities, shaped his foundational years before his interests turned toward organized .

Introduction to rodeo

Cody Lambert's introduction to began in his youth in the El Paso area, , where he first encountered the sport around age 12 through local opportunities to ride junior bulls. Growing up in a rural environment that fostered an early interest in horsemanship, Lambert seized every chance to participate in these initial events, building a foundation in roughstock riding before formal competitions. At age 13 in the fall of 1974, Lambert attended renowned bull riding instructor Jerome Robinson's school in , becoming the youngest participant despite the minimum age of 14; his mother secured special permission based on his prior experience riding junior bulls. Under Robinson's guidance, Lambert honed his technique, applying systematic approaches to mimic professional while riding practice stock, which significantly influenced his early development in the event. This mentorship from Robinson, a respected figure in bull riding education, marked a pivotal step in Lambert's training, emphasizing discipline and skill refinement during his formative teenage years. Throughout his teenage years in high school, Lambert expanded his roughstock expertise to include and saddle bronc riding, alongside continued , through consistent practice and family-supported involvement in the sport. He joined the American Junior Rodeo Association (AJRA), competing in junior rodeos that provided structured platforms for skill-building in these events. He qualified for the National High School Finals Rodeo five times, three times in saddle bronc riding, once in , and once in . These experiences extended to local and regional amateur rodeos across the state, where Lambert participated regularly leading up to 1980.

Personal life

Marriage and family

Cody Lambert met Leanne, a barrel racer, on the rodeo circuit; they married in May 1982. Leanne was inducted into the PBR Hall of Fame in 2011. The couple welcomed their son, Riley, on October 22, 1986. Riley later transferred from the University of Texas at El Paso to Abilene Christian University, where he competed in basketball. Throughout Lambert's career, which involved frequent travel for competitions across the in the 1980s and 1990s, Leanne managed the family home and provided unwavering support, allowing Cody to focus on his professional pursuits. The family remained closely tied to , with Riley participating in youth events from a young age, inspired by his father's achievements and the sport's prominence in their household. This integration helped balance the challenges of Lambert's absences, fostering a shared passion for the lifestyle. As of 2025, Lambert and Leanne remain married and reside on a in , surrounded by horses and dogs. Their son Riley, now 39, continues to engage with the rodeo community as the host of the PBR Bullsh*t podcast.

Residences and interests

Following the progression of his professional career and involvement with the , Lambert relocated to . He currently resides on a on the outskirts of , a property he purchased in late 2010 with financing from Capital Farm Credit. Lambert's primary personal interests revolve around ranching and management, including raising and on his land. He has also built a private arena on the ranch, which local cowboys frequently use for training and rehabilitation sessions. In addition to these pursuits, Lambert embraces a rural lifestyle, often spending time customizing his home and enjoying the countryside as a self-described "country person." Lambert engages in community and philanthropic activities, particularly in rodeo safety advocacy, by serving on the board of the Rider Relief Fund, which provides financial assistance to injured riders at all levels during recovery from potentially career-ending injuries.

Rodeo contestant career

Professional debut and early competitions

Cody Lambert joined the Professional Rodeo Cowboys Association (PRCA) in 1980 at the age of 18, marking his entry into professional rodeo as a saddle bronc and bull rider. In his debut professional year, Lambert quickly established himself in regional circuits, earning the Southwest Region All-Around Championship and the Southwest Region Saddle Bronc Riding Championship. He continued this momentum through 1981–1983, securing consecutive Southwest Region Saddle Bronc Riding Championships each year and adding the Southwest Region Bull Riding Championship in 1983, along with additional All-Around titles in 1982 and 1983. These regional successes highlighted his versatility across events and positioned him among top young contenders in smaller and circuit rodeos, where he qualified for events like the Texas ProRodeo Circuit Finals, winning the average championship in 1981. Lambert's early rankings reflected his rapid rise, with consistent top placements in PRCA regional standings that allowed him to compete in a growing number of professional outings, often limited to under 30 rodeos per season initially. During this period, he traveled extensively with fellow up-and-coming cowboys, including in 1982, and formed key connections with figures like and as his career progressed into the mid-1980s.

Saddle bronc and bull riding achievements

Cody Lambert specialized in saddle bronc riding and during his professional career with the (PRCA), establishing himself as a formidable competitor in roughstock events throughout the 1980s and 1990s. His versatility allowed him to occasionally enter competitions, though his primary focus remained on the demanding disciplines of saddle bronc and . Lambert achieved significant success at the circuit level, capturing the Texas Circuit Finals saddle bronc riding championship twice and the bull riding championship twice, while also earning three all-around titles in the circuit during his peak years. These victories highlighted his consistency and skill across events, as he frequently placed among the leaders in regional standings and major PRCA-sanctioned rodeos. In 1982, he won the saddle bronc riding title at the St. Paul Rodeo in , a prestigious event known for its challenging stock. One of Lambert's standout performances came at the Pecos in during the 1990s, where he took first place in saddle bronc riding aboard the renowned Sensation, noted for its powerful bucking action, and finished second in on the explosive bull . These results underscored his ability to excel against elite competition, often traveling and competing alongside rodeo's top talents, which positioned him as a regular contender in the national world standings for both events. Lambert's rides, such as those on Sensation and , became emblematic of his technical prowess and fearless style, contributing to his reputation for handling some of the toughest livestock in professional .

National Finals Rodeo qualifications

Cody Lambert qualified for the (NFR) nine times between 1981 and 1993, establishing himself as a consistent contender in both saddle bronc riding and . His debut qualification occurred in 1981 in saddle bronc riding, achieved after just 29 rodeos in his second professional year with the PRCA. Over his NFR career, he earned approximately $70,985 in alone, reflecting his endurance in one of rodeo's most demanding events. Lambert's saddle bronc riding qualifications came in 1981, 1990, and 1991, demonstrating his foundational skills in the event from an early age. The 1991 NFR marked his sole dual qualification, where he competed in both saddle bronc and , underscoring his versatility across disciplines. While detailed round scores for his saddle bronc performances remain sparsely documented, these appearances contributed to his overall PRCA earnings and reputation for balanced expertise. In , Lambert qualified seven times: 1985, 1986, 1988, 1989, 1991, 1992, and 1993. His NFR bull riding results highlighted resilience, with multiple full-go performances despite the event's high injury risk. For instance, in 1986, he rode all seven rounds, though earnings were modest at $4,200; by contrast, 1985 and 1993 each yielded over $16,000, establishing key financial benchmarks in his career. A challenging 1991 saw six rides but no earnings, illustrating the variability of NFR outcomes. The following table summarizes Lambert's NFR statistics:
YearRounds RiddenEarnings
19855$17,170
19867$4,200
19886$11,475
19895$15,749
19916$0
19923$5,888
19935$16,503
These efforts culminated in Lambert's from PRCA competition after the 1993 NFR, capping a decade of high-stakes appearances at rodeo's premier event.

Post-competition career

Invention of protective equipment

The death of fellow bull rider in 1989, caused by a bull's horn puncturing his chest during Frontier Days, profoundly impacted Cody Lambert, who had been a close friend of Frost. This tragedy, combined with Lambert's own severe injury—where a bull broke the tips off three of his vertebrae—highlighted the vulnerability of riders to rib and spinal fractures. Motivated further by his mother's insistence on better protection and inspired by mandatory padded vests for jockeys in , Lambert sought to develop similar gear for athletes. In the early , specifically 1992–1993, Lambert collaborated with Tipperary Sports Products, a Canadian company specializing in equestrian gear (later known as Phoenix), to design a protective vest tailored for . The vest featured dense padding to shield the chest, abdomen, and spine from impacts, using materials resistant to scuffing and designed to mimic the fit of a western shirt for unrestricted movement during rides. Lambert personally tested prototypes, refining elements like zippers to prevent them from catching or failing under stress, and wore the vest as his "guinea pig" model during competitions. Lambert first used the vest publicly at the 1993 , where he was initially the only rider employing it, and credited it with saving his life after a subsequent bull impact left him uninjured the next day. Its adoption accelerated through endorsements from prominent riders like and Cody Custer, leading the (PBR) to mandate vests for events starting in 1996; the (PRCA) strongly encourages their use but does not require them. By early 1995, nearly all top professionals, including 28 or 29 of 30 at the Bullnanza event, wore them, extending to youth and high school levels. The vest's design evolved over time, with Lambert continuing to innovate through partnerships, resulting in advanced models like the Master Pro vest featuring high-tech shock absorption layers such as Spectra Shield for enhanced ballistic-like protection. As a co-founder and vice president of the PBR, he promoted ongoing safety improvements, transforming the vest into standard equipment that has universally reduced severe injuries in , though it cannot eliminate all risks. Today, every professional bull rider uses a version of this protective gear, fulfilling Lambert's goal to leave the sport safer.

Role in Professional Bull Riders

Cody Lambert played a pivotal role in the establishment of the Professional Bull Riders (PBR) as one of its 21 co-founders in 1992, alongside figures such as Tuff Hedeman, with the goal of elevating bull riding as a standalone professional sport to attract larger audiences and provide better opportunities for riders. The organization was formed not in competition with the Professional Rodeo Cowboys Association (PRCA) but to showcase bull riding's excitement independently, scheduling events like the inaugural Tuff Hedeman Challenge, which Lambert won in 1993. Following his retirement from competition after qualifying for the PBR World Finals in 1994, 1995, and 1996, Lambert transitioned to a behind-the-scenes leadership position, taking on the role of PBR Livestock Director in 1997 on a full-time basis after initially assisting with bull selection during his riding career. In this capacity, he served for over 25 years until 2022, overseeing the selection of bulls for major events such as the Built Ford Tough Series and World Finals, managing bull pens of up to 120 animals, and ensuring matchups between top riders and high-performing . Lambert's contributions significantly shaped PBR's events, rules, and expansion into a premier league, including raising minimum scoring standards from 38-39 points to 40, introducing re-ride options for sub-80-point performances, and deepening the pool to 300-400 qualifiers annually for the World Finals, which boosted values from around $5,000 to $175,000-$200,000 and enhanced overall competition quality. He also coordinated event scheduling to complement traditional rodeos, such as avoiding overlaps with the , aiding the organization's growth while preserving rodeo's heritage. His invention of the protective vest in the early further influenced PBR policies by promoting mandatory safety gear adoption to reduce rider injuries.

Coaching the Texas Rattlers

In January 2022, Cody Lambert was appointed of the Rattlers, the (PBR) Team Series franchise based in . As a co-founder of the PBR and former director of , Lambert brought extensive experience to the role, focusing on building a competitive squad from the league's inaugural season. Under Lambert's leadership, the Rattlers achieved significant success in 2023, culminating in their victory at the PBR Teams Championship. The team upset the top-seeded Austin Gamblers in the final, scoring 355.25-265.25 by going 4-for-5 in the decisive playoff game held in . This triumph marked the Rattlers' first championship and highlighted Lambert's strategic approach to team selection and in-competition decisions. In the 2025 season, Lambert managed a talented roster that included veterans like 12-time PBR World Finals qualifier Joao Ricardo Vieira and emerging riders such as Claudio Montanha Jr., emphasizing depth and international talent through strategic drafts. The team hosted key events like Rattler Days at from September 26-28, where they competed in high-stakes matchups to bolster their standings. Performance highlights included a narrow 259.25-252.75 win over the Austin Gamblers to claim the .com Texas Cup in April and a 4-for-5 outing against the Gamblers in July, helping secure a third-place finish in the regular season. This positioning earned them a first-round bye in the playoffs by defeating the No. 1 Florida Freedom in October, advancing to the PBR Teams Championship in from October 24-26, though they ultimately fell short of repeating as champions. Lambert's coaching philosophy centers on trust, , and mental resilience, instilling a "gritty" mindset in riders through rigorous weekly training that builds both physical and psychological edges. He prioritizes mentoring young talent, such as first-year standouts from the 2025 draft including Australian riders, by fostering a brotherhood dynamic and encouraging a positive daily outlook to navigate the sport's pressures. Team strategy under Lambert often leverages his expertise in challenge management and rider sequencing, as seen in successful in-game calls that swung key outcomes like the victory.

Honors and awards

PRCA and PBR titles

Cody Lambert earned multiple titles within the (PRCA) through its circuit system, highlighting his versatility across events. He secured two Texas Circuit Finals championships in , two in saddle bronc riding, and three in all-around competition. These accomplishments underscored his competitive prowess in regional PRCA-sanctioned events during the . In addition to his PRCA circuit successes, Lambert was a four-time Southwest Region champion prior to his full PRCA tenure, winning the saddle bronc riding title in 1980, 1981, 1982, and 1983, along with the bull riding title in 1983 and all-around honors in 1980, 1982, and 1983. During the early years of the Professional Bull Riders (PBR), which Lambert co-founded in 1992, he competed as a bull rider and qualified for the World Finals three consecutive times from 1994 to 1996. Although he did not claim a PBR world championship, his participation helped establish the organization's inaugural competitive structure.

Hall of Fame inductions

Cody Lambert was inducted into the PBR in 1996 as one of the inaugural recipients, recognizing his foundational role in establishing the organization and his competitive achievements in and . This honor, awarded upon his retirement from competition after the 1996 PBR World Finals, highlighted his contributions alongside fellow pioneers like Ted Nuce, , and Harry Tompkins. In 2012, Lambert was inducted into the Texas Rodeo Cowboy Hall of Fame during a ceremony at the , where he delivered a 15-minute speech sharing anecdotes about notable rodeo figures and paying tribute to the late steer wrestler Harley May. The induction celebrated his extensive career, including multiple qualifications and his innovations in rider safety, such as the protective vest he designed. Lambert described the event as a "nice surprise" that exceeded his expectations. Lambert's prior induction into the in 2002 further acknowledged his impact on the sport before the 2012 honor. He received induction into the National Rodeo Hall of Fame in 2020, honoring his multifaceted contributions to rodeo as a competitor, innovator, and mentor. The recognition emphasized his nine NFR appearances, co-founding of the PBR, development of the protective vest in 1992 following Frost's death, and ongoing role as PBR Director of Livestock since 1997, where he has guided champions like Jess Lockwood. In 2023, Lambert was enshrined in the as part of its ninth annual class during a ceremony at Cowtown Coliseum in , on May 20. This accolade spotlighted his pioneering status in , including seven NFR qualifications between 1985 and 1993, multiple Texas Circuit Finals championships, and his lasting influence on the discipline's growth through the PBR.

Media appearances

Film roles

Cody Lambert's film appearances center on rodeo and bull riding narratives, often drawing directly from his professional experiences. The 1994 biographical drama , directed by , features a prominent role for a character based on Lambert as a loyal friend and traveling companion to champion bull rider , portrayed by actor . This depiction highlights Lambert's real-life camaraderie with Frost during their time on the professional circuit in the 1980s. Lambert appeared as himself in the 2021 documentary Lane: Life, Legend, Legacy, directed by Bradley J. Hughes and James Trawick, where he shared firsthand accounts of Frost's personality, their joint travels, and the sport's demands. The film delves into Frost's career, tragic death in 1989, and lasting influence on , with Lambert's contributions providing authentic insights from a key contemporary. In the 2018 independent drama Cowboy & Indiana, directed by Rodney Ray, Lambert played a supporting role as Cody Lambert, a figure informed by his own background, in a story about a retired bull rider mentoring a troubled amid rodeo challenges. These portrayals and appearances have amplified Lambert's recognition beyond circles, underscoring his role in preserving Frost's memory and advancing riding's cultural prominence through media.

Television and other media

Cody Lambert has made numerous appearances on (PBR) television broadcasts throughout the and , often serving as the organization's Director of to provide expert insights on selection and event dynamics. During PBR events televised on networks such as and Versus (now Network), Lambert was frequently interviewed by sideline reporters like Leah Garcia to discuss the athleticism of featured s and the challenges riders faced. For instance, in 2012, he analyzed the power for the PBR 15/15 Bucking Battle in , highlighting the strength of the lineup during a live broadcast segment. These on-air contributions stemmed from his foundational role in the PBR, allowing him to offer authoritative commentary that enhanced viewer understanding of the sport's component. In addition to broadcast interviews, Lambert has contributed comments to coverage of safety, sharing perspectives on drawn from his experiences as a competitor and innovator. His insights into the evolution of were also included in Versus coverage of PBR World Finals events in the late , where he discussed the progression of the sport since its inception. In 2025, Lambert's role as head coach of the Texas Rattlers garnered significant media attention amid the PBR Teams Championship series. Coverage in outlets like PaperCity Magazine highlighted his leadership in guiding the team toward a potential repeat title, emphasizing his strategic drafting and of riders during the season. Magazine profiled his impact in October 2025, noting how his background influenced team dynamics in high-stakes matches broadcast on . These features underscored Lambert's ongoing influence on professional through televised team events. Beyond television, Lambert has engaged in various print articles and podcasts discussing history and his career. In a 2023 interview with Magazine, he reflected on the PBR's growth over three decades, crediting early visionaries for elevating bull riding's profile. He appeared on the Rodeo Time Podcast in April 2025, hosted by Dale Brisby, where he recounted hauling to with legends like and the mindset required for success in the sport. Similarly, on The Luke Branquinho Show in September 2025, Lambert explored modern 's changes and speculated on how figures like might view current innovations. Earlier, in 2021, he joined the According to Flint podcast to break down PBR formats and champion mentalities, drawing from his time as a seven-time NFR qualifier.

References

  1. https://nationalcowboymuseum.org/collections/awards/rodeo-hall-of-fame/inductees/cody-lambert/
  2. https://texasrodeocowboy.com/inductees/cody-lambert/
  3. https://www.codyenterprise.com/news/sports/article_c5893566-b948-11e9-b614-e3f69a60cfcd.html
  4. https://www.findfarmcredit.com/landscapes-articles/shooting-the-bull-with-a-rodeo-legend
  5. https://pbr.com/teams/texas-rattlers/
  6. https://ntfronline.com/2021/03/cody-lambert/
  7. https://teamropingjournal.com/ropers-stories/racehorse-trainer-casey-lamberts-long-time-love-of-team-roping/
  8. https://pbr.com/news/2012/09/heroes-legends-cody-lambert-and-jerome-robinson/
  9. https://bowienewsonline.com/2023/05/lambert-enters-the-hall-of-fame/
  10. https://nationalcowboymuseum.org/collections/awards/pbr/honorees/leanne-lambert/
  11. https://acusports.com/sports/mens-basketball/roster/riley-lambert/2381
  12. https://www.imdb.com/name/nm0483098/bio/
  13. https://www.facebook.com/pbr/posts/914712389288271/
  14. https://www.oklahoman.com/story/news/1997/08/24/son-gives-lambert-most-thrilling-ride/62306421007/
  15. https://www.youtube.com/watch?v=GnN1oPvcwBg
  16. https://pbr.com/news/2011/07/heroes-legends-cody-lambert/
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  19. https://pbr.com/news/2014/07/lane-s-legacy-one-final-ride/
  20. https://probullstats.com/riders/nfr-riders.php?q=rider&rider=Cody+Lambert
  21. https://www.dailyrecordnews.com/news/protective-vests-helmets-revolutionized-the-sport-of-rodeo/article_5f62b707-1d43-5fe1-8974-d7b3e9030157.html
  22. https://eu.oklahoman.com/story/news/1995/01/22/lamberts-injury-spurred-development-of-vests/62402317007/
  23. https://www.oklahoman.com/story/news/2007/02/15/vests-protect-cowboys-from-bulls-fury/61814170007/
  24. https://omakstampede.us/when-did-they-start-wearing-helmets-for-bull-riding/
  25. https://www.elpasotimes.com/story/sports/2020/08/25/former-el-pasoans-tuff-hedeman-cody-lambert-join-cowboy-rodeo-hall-fame/5629608002/
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  27. http://pbrcanada.com/news/features/2023/august/succession-pbr-style-riley-gagnon-filling-gigantic-boots-as-pbr-s-second-director-of-livestock/
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  32. https://pbr.com/news/2025/07/texas-rattlers-defeat-reigning-pbr-teams-champion-austin-gamblers-sunday-afternoon-in-duluth-georgia-to-remain-no-1-in-the-league/
  33. https://pbr.com/news/2025/10/texas-rattlers-beat-no-1-florida-freedom-to-earn-final-first-round-bye-as-field-is-set-for-pbr-teams-championship-in-las-vegas-oct-24-26/
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  35. https://www.fortworth.com/blog/stories/post/meet-your-texas-rattlers-team/
  36. https://www.facebook.com/dalebrisby/posts/cody-lambert-makes-the-texasrattlersofficial-go-through-this-every-wednesday-bra/1220854256065363/
  37. https://pbr.com/news/2025/05/four-selections-at-2025-pbr-teams-new-rider-draft-further-fuels-potential-aussie-takeover/
  38. https://texasrattlers.com/unleash-the-beast-brady-fielder-shines
  39. https://www.pbr.com/news/2025/09/rattlers-look-to-slither-their-way-into-a-bye-and-strike-up-some-wins-on-their-home-dirt/
  40. https://pbr.com/heroes-and-legends/
  41. https://pbr.com/news/2012/04/lambert-inducted-into-texas-rodeo-cowboy-hall-of-fame/
  42. https://www.imdb.com/title/tt0109021/
  43. https://www.imdb.com/title/tt14611798/
  44. https://pbr.com/news/2025/07/new-documentary-lane-life-legend-legacy-brings-depth-and-perspective-to-legendary-bull-rider-s-impact/
  45. https://www.imdb.com/title/tt7177250/
  46. https://www.thenewsstar.com/story/money/2017/02/20/bull-riding-movie-film-monroe/98160752/
  47. https://www.youtube.com/watch?v=xg_qRpDHRaM
  48. https://www.youtube.com/watch?v=1SBHWvtf5y0
  49. https://cjsmblog.com/2011/07/12/rodeo-catastrophic-injuries-espn-video-special/
  50. https://www.youtube.com/watch?v=HgofnU4LX7A
  51. https://www.papercitymag.com/culture/pbr-world-finals-fort-worth/
  52. https://fwtx.com/culture/texas-rattlers-gunning-for-pbr-glory-prove-team-sports-are-s/
  53. https://fwtx.com/news/pbr-cofounder-cody-lambert-talks-about-30-years-of-rough-rid/
  54. https://www.youtube.com/watch?v=QfOiQcwcIsM
  55. https://www.youtube.com/watch?v=S46BmgGdP0c
  56. https://www.youtube.com/watch?v=-3gKPErq7E4
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