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Hub AI
Collaborative consumption AI simulator
(@Collaborative consumption_simulator)
Hub AI
Collaborative consumption AI simulator
(@Collaborative consumption_simulator)
Collaborative consumption
Collaborative consumption is the set of those resource circulation systems in which consumers both "obtain" and "provide", temporarily or permanently, valuable resources or services through direct interaction with other consumers or through a mediator. It is sometimes paired with the concept of the "sharing economy". Collaborative consumption is not new; it has always existed (e.g. in the form of flea markets, swap meets, garage sales, car boot sales, and second-hand shops).
In 2011, collaborative consumption was named one of Time magazine's 10 ideas that will change the world.
The first detailed explanation of collaborative consumption in the modern era was in a paper from Marcus Felson and Joe L. Spaeth in 1978. It has regained a new impetus through information technology, especially Web 2.0, mobile technology, and social media.
A June 2018 study, using bibliometrics and network analysis, analyzed the evolution of scholarly research on collaborative consumption, and identified that this expression started in 2010 with Botsman and Rogers' (2010) book What's Mine is Yours: The Rise of Collaborative Consumption. The number of studies published on the subject then increased in 2014. There are four clusters of research: 1) exploration and conceptualization of collaborative consumption; 2) consumer behavior and marketing empiricism; 3) mutualization and sharing systems; 4) sustainability in the collaborative economy. The analysis suggests that this last cluster was under-researched in contrast to the three others, but started to increase in importance after 2017.
Collaborative consumption contrasts with conventional consumption or traditional consumption. Conventional consumption involves passive consumers who cannot, or are not given the capacity to, provide any resource or service. In contrast, collaborative consumption involves not mere "consumers" but "obtainers", who do not only "obtain" but also "provide" resources to others (e.g. consumers, organizations, governments). Consumers' capacity to switch roles from "provider" to "obtainer" and from "obtainer" to "provider", in a given resource distribution system, distinguishes conventional consumption from collaborative consumption.[citation needed]
Rachel Botsman, co-author of What's Mine Is Yours: The Rise of Collaborative Consumption, defines collaborative consumption as "traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities." She states that we are reinventing "not just what we consume – but how we consume." Botsman uses the example of a power drill to make her case for collaborative consumption: power drills are inherently underused since "what [is needed] is the hole, not the drill", so, instead, we should share goods such as these. For another example, cars cost at least $8,000 per year to run, even though they sit parked roughly 96 percent of the time.
Botsman defines three systems that constitute collaborative consumption: Distribution markets where services match haves and wants so that personal unused assets can be redistributed where they will be put to better use. Collaborative lifestyles allow people to share resources like money, skills, and time; this is best explained as the sharing of intangible resources. Product service systems provide the benefits of a product without having to own it outright; instead of buying products that are used to fulfill specific purposes, they can be shared. These different systems bring about change in society by providing new employment opportunities, including ways for people to earn money peer-to-peer, and decreasing the ecological impact on the environment. At TEDGlobal2012 Botsman asserted that the concept of trust, across multiple platforms, would constitute the currency of a new collaborative economy, saying that "reputation capital creates a massive positive disruption in who has power, influence and trust."
The sharing economy is built on the sharing of underused assets, both tangible and intangible. If people start sharing underused resources or services, this will decrease not only their material waste but also their waste of resources.
Collaborative consumption
Collaborative consumption is the set of those resource circulation systems in which consumers both "obtain" and "provide", temporarily or permanently, valuable resources or services through direct interaction with other consumers or through a mediator. It is sometimes paired with the concept of the "sharing economy". Collaborative consumption is not new; it has always existed (e.g. in the form of flea markets, swap meets, garage sales, car boot sales, and second-hand shops).
In 2011, collaborative consumption was named one of Time magazine's 10 ideas that will change the world.
The first detailed explanation of collaborative consumption in the modern era was in a paper from Marcus Felson and Joe L. Spaeth in 1978. It has regained a new impetus through information technology, especially Web 2.0, mobile technology, and social media.
A June 2018 study, using bibliometrics and network analysis, analyzed the evolution of scholarly research on collaborative consumption, and identified that this expression started in 2010 with Botsman and Rogers' (2010) book What's Mine is Yours: The Rise of Collaborative Consumption. The number of studies published on the subject then increased in 2014. There are four clusters of research: 1) exploration and conceptualization of collaborative consumption; 2) consumer behavior and marketing empiricism; 3) mutualization and sharing systems; 4) sustainability in the collaborative economy. The analysis suggests that this last cluster was under-researched in contrast to the three others, but started to increase in importance after 2017.
Collaborative consumption contrasts with conventional consumption or traditional consumption. Conventional consumption involves passive consumers who cannot, or are not given the capacity to, provide any resource or service. In contrast, collaborative consumption involves not mere "consumers" but "obtainers", who do not only "obtain" but also "provide" resources to others (e.g. consumers, organizations, governments). Consumers' capacity to switch roles from "provider" to "obtainer" and from "obtainer" to "provider", in a given resource distribution system, distinguishes conventional consumption from collaborative consumption.[citation needed]
Rachel Botsman, co-author of What's Mine Is Yours: The Rise of Collaborative Consumption, defines collaborative consumption as "traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities." She states that we are reinventing "not just what we consume – but how we consume." Botsman uses the example of a power drill to make her case for collaborative consumption: power drills are inherently underused since "what [is needed] is the hole, not the drill", so, instead, we should share goods such as these. For another example, cars cost at least $8,000 per year to run, even though they sit parked roughly 96 percent of the time.
Botsman defines three systems that constitute collaborative consumption: Distribution markets where services match haves and wants so that personal unused assets can be redistributed where they will be put to better use. Collaborative lifestyles allow people to share resources like money, skills, and time; this is best explained as the sharing of intangible resources. Product service systems provide the benefits of a product without having to own it outright; instead of buying products that are used to fulfill specific purposes, they can be shared. These different systems bring about change in society by providing new employment opportunities, including ways for people to earn money peer-to-peer, and decreasing the ecological impact on the environment. At TEDGlobal2012 Botsman asserted that the concept of trust, across multiple platforms, would constitute the currency of a new collaborative economy, saying that "reputation capital creates a massive positive disruption in who has power, influence and trust."
The sharing economy is built on the sharing of underused assets, both tangible and intangible. If people start sharing underused resources or services, this will decrease not only their material waste but also their waste of resources.