Cruiser bicycle
Cruiser bicycle
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Cruiser bicycle

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Cruiser bicycle

A cruiser bicycle, also known as a beach cruiser or (formerly) motobike, is a bicycle that usually combines balloon tires, an upright seating posture, a single-speed drivetrain, and straightforward steel construction with expressive styling. Cruisers are popular among casual bicyclists and vacationers because they are very stable and easy to ride, but their heavy weight and balloon tires tend to make them rather slow. Another common feature is their ability to be customized with accessories including fenders, lights and saddle bags. They are designed for use primarily on paved roads, low speeds/distances, and are included in the non-racing/non-touring class and heavyweight or middleweight styles of the road bicycle type.

The bikes, noted for their durability and heavy weight, were the most popular bicycle in the United States from the early 1930s through the 1950s, and have enjoyed renewed popularity since the late 1990s.

Schwinn was one of many manufacturers who contributed to the development of the cruiser at a time when U.S. bicycle sales had declined sharply due to the Great Depression; adults purchased few bicycles, which were seen as luxury products intended largely for sport or recreation. In response to other manufacturers' innovations, Schwinn conceived their own sturdy, affordable bicycle designed for the more resilient youth market—originally marketing the Schwinn B-10E Motorbike—which resembled a motorcycle but carried no motor—in 1933. Mr. Schwinn adapted features from the Henderson and Excelsior motorcycles that his (formerly purchased) bankrupt company had built during the 1920s, including a heavy "cantilevered" frame with two top tubes and 2.125-inch-wide (54.0 mm) "balloon" tires from Germany. Schwinn, like others, copied what they saw going on in Europe. Both Sears and Montgomery Ward had bicycles in 1932 that had balloon tires in the USA, a full year before Schwinn. And the streamline movement in bicycles was really pioneered by Sears and Huffman. The resulting bicycles could endure abuse that could damage others.

In 1934, Schwinn successfully re-styled the B-10E, renaming it the Aero Cycle. While the Aero Cycle featured no technical improvements over the original B-10E, its streamlined frame, faux gas tank, and battery-powered headlight came to define the cruiser 'look'. Modern cruiser bicycles retain these design elements, (except sometimes for the tank and/or light accessories). Schwinn is credited with kicking off the balloon tire craze when they introduced their offerings for 1933. By 1954, the balloon tire was tired and on its way out. That's when Schwinn introduced the middleweight. All other manufacturers followed suit in quick succession. The middleweights would last well into the 1970s.

Cruisers were popular throughout the 1930s and 40s and gained greater postwar success. Their combination of substantial weight (some models weighing over 70 pounds)[citation needed], single speed mechanicals (often New Departure Model D oil coaster hubs), and wide tires (26 × 2.25″ 559) made the bicycles primarily suited to flat terrain. They were popular with paperboys and bicycle couriers.

Competing firms including the Cleveland Welding Corporation (CWC) which made many of the Ward's Hawthornes and Shelby Flyers, later American Machine and Foundry AMF (Roadmaster) after the merger that took place in 1954, Westfield (Columbia), Monark-Silver King (bought out by Huffy in 1957), Snyder Rollfast, Evan's Colson, Murray (Elgin, JC Higgins and later Sears), and Huffman (Huffy) used styling features and distinctive models to attract buyers—including a Donald Duck bike (Shelby Flyer) with quacking horn, "cowboy" models named after Gene Autry or Hopalong Cassidy (Snyder Rollfast), and details such as fringed saddlebags, capgun holsters, proprietary springer fork suspensions, motorcycle-style horn tanks, and extensive chrome plating. The Huffy "RadioBike"® (one word) featured an electron-tube radio built into the tank and an antenna and battery pack on the rear carrier.

During the late 1950s and early 1960s, bicycles imported from Great Britain and Continental Europe became popular, especially lighter and more nimble sports roadster models or "English racer". These models featured three-speed gearing, taller wheels, narrower tires and lighter weight and greater hill-climbing ability. By the late 1950s, U.S. manufacturers such as Schwinn ramped up production of the English racer. Schwinn was no stranger to this style. Between the 28 inch wheeled track bikes that they built between the turn of the 20th century and the 1920s and the lightweight offerings they introduced in the 30s such as the Continental, Varsity and Superior, they knew their way around. These prewar bikes could be had with imported half inch pitch drivetrains with freewheels and hand brakes. In postwar production, Schwinn began producing lightweights again in the mid 40s with models such as the New World. These bikes could be had with Sturmey Archer 3 speeds from England and had chromoly tubing. To popularize these bicycles they enlisted the help of Hollywood celebrities. Ronald Reagan is seen riding one in the 1947 Schwinn catalog.

The cruiser also ceded market share to muscle and lowrider bikes, which Schwinn introduced in 1963, featuring banana seats, oversized shift levers, and ape-hanger bars inspired by West coast motorcycle customizers—which in turn gave birth to the modern BMX bike, while the cruiser went into a steep sales decline.

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