Italian automobile company
DR Automobiles Groupe is an Italian automobile company established in 2006. It mainly sells rebadged vehicles from Chinese automakers BAIC Group , Chery Automobile , Dongfeng Motor Corporation and JAC Motors .
It produces vehicles under 5 brands : DR , EVO , Sportequipe , ICH-X and Tiger .
The company was founded by Massimo Di Risio in 1985. In 2006 the DR brand was launched.[ 2] As of 2008,[needs update ] the company had offices in Rome , Campobasso and Pescara .[ 3] [ 4]
Since November 2007, DR partners with Chery to assemble and distribute Chery vehicles in Italy under the DR brand.[ 5] [ 6] Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR vehicles. The original Chery Tiggo was marketed as the DR 5, while the Riich M1 became the DR 1.[ 7]
The company had a network of 20 dealers in Italy at the end of 2018.[ 8]
In 2020, DR launched their first subbrand called EVO , which at the same year, the company started rebranding vehicles from BAIC Group .[ 9]
In 2022, DR added a more "premium" brand called Sportequipe , which are also rebranded Chery vehicles.[ 10] [ 11] It also introduced the ICKX brand (later renamed to ICH-X due to a legal dispute with former motorsport driver Jacky Ickx ), initially with one model in offer, the ICH-X K2, based on the first-generation Beijing BJ40 ;[ 12] at the same year, the company acquired the OSCA brand from the Maserati family.[ 13]
In February 2023, DR started selling its first electric vehicle , the DR 1.0, a rebranded Chery eQ1 .[ 14]
Following the acquisition of Tiger Racing in 2023, in 2024 DR introduced the Tiger sub-brand,[ 15] which at the same year, the company started rebranding vehicles from Dongfeng Motor Corporation .
DR 1.0
DR 3.0
DR 5.0
DR 6.0
DR PK8
EVO 3 (2020–present, based on the JAC Refine S2 )
EVO 4 (2020–present, based on the JAC Refine S3 )
EVO 5 (2020–present, based on the Chery Tiggo 3 between 2020 and 2022, and later the second-generation Beijing X3 since 2023)
EVO 6 (2020–present, based on the Chery Tiggo 5 between 2020 and 2021, and later the second-generation Forthing T5 EVO since 2024)
EVO 7 (2023–present, based on the Sehol X8 )
EVO 8 (2024–present, based on the Kaiyi X7 )
EVO Cross 4 (2022–present, based on the JAC Shuailing T8 )
EVO Spazio (2024–present, based on the Forthing Yacht )
Formerly known as ICKX between 2022 and 2024.
ICH-X K2 (2023–present, based on the first-generation Beijing BJ40 )
ICH-X K3 (2024–present, based on the Jetour T2 )
ICH-X K4 (2024–present, based on the JAC Hunter )
ICH-X K2
ICH-X K3
ICH-X K4
Sportequipe 5
Sportequipe 6
Sportequipe 6 GT
Sportequipe 7
Sportequipe 7 GTW
DR 1 (2009–2014, based on the Riich M1 )
DR 2 (2010–2014, based on the Chery A1 )
DR 4 (2016–2020, based on the JAC Refine S3 )
DR 5 (2007–2020, based on the Chery Tiggo 3 )
DR 6 (2016–2020, based on the Chery Tiggo 5 )
DR 4.0 (2022–2024, based on the Chery Tiggo 5x , continuation of the pre-facelift DR 5.0)
DR CityCross / CityVan (2013–2016, based on the Riich X1 )
DR F35 (2020–2023, based on the first-generation Chery Tiggo 7 )
DR Zero (2015–2019, based on the second-generation Chery QQ3 )
DR 1
DR 2
DR 4
DR 5
DR 6
DR 4.0
DR F35
DR CityCross / CityVan
DR Zero
^ https://www.quattroruote.it/news/nuovi-modelli/2025/03/27/birba_il_gruppo_dr_debutta_nel_segmento_delle_microcar.html
^ Tribunale di Isernia (PDF; (in Italian) , retrieved 6 June 2020
^ Marek Brzeżański, Robert Jabłoński: Cars of the World. 2008 · 2009. Moto Media Print, Nowy Dwór Mazowiecki 2008, ISBN 978-83-61604-12-9 , page 323.
^ "Viaggia sugli spot il Suv low cost prodotto a Isernia" . Il Sole 24 ORE . Retrieved 2018-06-09 .
^ Ciferri, Luca (2008-12-08). "Italians to help Chery" . Automotive News Europe . Retrieved 2024-05-17 .
^ Ally (2009-03-09). "DR Motor to sell rebadged Chery cars by mid-'09" . Gasgoo . Retrieved 2024-05-17 .
^ "Chery launches DR Euro brand" . AUTOCAR . 2009-03-03. Retrieved 2024-05-17 .
^ "I NOSTRI DEALERS" . DR Motor Company S.p.A. Retrieved 2018-12-19 .
^ Grassi, Massimo (2023-10-23). "Dove vengono prodotte le auto DR?" [Where are DR cars produced?]. Motor1 Italia . Retrieved 2024-05-17 .
^ "DR Automobiles Group's new Italian brand unveils LPG hybrid Sportequipe 8" . auto-gas.net . 2022-10-26. Retrieved 2024-05-17 .
^ Rigatto, Alessandro (2022-10-17). "Sportequipe 8: la nuova top di gamma" . alVolante.it (in Italian). Retrieved 2024-05-17 .
^ Gori, Gianmarco (2022-06-17). "Sportequipe e ICKX, ecco a chi si rivolgono i due nuovi marchi DR" . Motor1 Italia (in Italian). Retrieved 2022-10-19 .
^ Murgida, Rosario (2022-09-19). "O.S.C.A. - Il proprietario della DR rilancerà lo storico marchio bolognese" . Quattroruote.it (in Italian). Retrieved 2024-07-19 .
^ Magni, Mirco (2023-02-13). "DR 1.0 EV - L'elettrica mignon ha quattro posti e prezzi sotto i 20 mila euro" . Quattroruote.it (in Italian). Retrieved 2024-05-17 .
^ Ragoni, Emiliano (2024-04-16). "Debutta in Italia il marchio Tiger" . alVolante.it (in Italian). Retrieved 2024-12-07 .
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