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Decathlon (retailer)
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Decathlon (retailer)
Decathlon (French pronunciation: [dekatlɔ̃]) is a French sporting goods retailer. With 1,817 stores in 79 countries and regions (2024), it is the largest sporting goods retailer in the world.
The company manages the research, design, production, logistics and distribution of its products in-house; partners with global suppliers; and markets its own brands directly to consumers in Decathlon-branded big-box stores.
The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, usually in large, big-box superstores averaging 4,000 m2 in size. Decathlon Group markets its products under more than 20 brands. The company employs about 101,000 staff (2024).
Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France. Its holding company was formerly known as Oxylane.
The company expanded abroad to Germany in 1986, Spain in 1992, Italy in 1993, Belgium in 1997, Portugal, the United Kingdom in 1999, Brazil in 2001, mainland China in 2003, India and Romania in 2009, Turkey and Czech Republic in 2010, Sweden in 2011, Taiwan and Lebanon in 2012, Hong Kong in 2013, Malaysia, Singapore and Mexico in 2016, South Africa, Philippines, Tunisia and Indonesia in 2017; in South Korea, and Australia in 2018, and Canada in 2019.
In 2015, Michel Aballea was appointed as CEO of Decathlon. In September 2019, Decathlon reached an agreement with Alltricks, an online retailer of accessories for cyclists and runners.
In January 2022, Barbara Martin Coppola was appointed CEO. In 2022 Decathlon closed their retail store presence in the United States.
In 2023, Decathlon opened a training center in Lille. By October 2023, Decathlon had nine training centers in partnership with Afpa Entreprises, an association for the professional training of adults, and three centers of its own on its premises.
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Decathlon (retailer)
Decathlon (French pronunciation: [dekatlɔ̃]) is a French sporting goods retailer. With 1,817 stores in 79 countries and regions (2024), it is the largest sporting goods retailer in the world.
The company manages the research, design, production, logistics and distribution of its products in-house; partners with global suppliers; and markets its own brands directly to consumers in Decathlon-branded big-box stores.
The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, usually in large, big-box superstores averaging 4,000 m2 in size. Decathlon Group markets its products under more than 20 brands. The company employs about 101,000 staff (2024).
Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France. Its holding company was formerly known as Oxylane.
The company expanded abroad to Germany in 1986, Spain in 1992, Italy in 1993, Belgium in 1997, Portugal, the United Kingdom in 1999, Brazil in 2001, mainland China in 2003, India and Romania in 2009, Turkey and Czech Republic in 2010, Sweden in 2011, Taiwan and Lebanon in 2012, Hong Kong in 2013, Malaysia, Singapore and Mexico in 2016, South Africa, Philippines, Tunisia and Indonesia in 2017; in South Korea, and Australia in 2018, and Canada in 2019.
In 2015, Michel Aballea was appointed as CEO of Decathlon. In September 2019, Decathlon reached an agreement with Alltricks, an online retailer of accessories for cyclists and runners.
In January 2022, Barbara Martin Coppola was appointed CEO. In 2022 Decathlon closed their retail store presence in the United States.
In 2023, Decathlon opened a training center in Lille. By October 2023, Decathlon had nine training centers in partnership with Afpa Entreprises, an association for the professional training of adults, and three centers of its own on its premises.
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