Odorono established the deodorant category as a distinct product segment in the personal care market. Its success inspired other companies to develop and market their own deodorants.

The fear-based advertising techniques used by Odorono, while controversial, became a model for subsequent marketing campaigns in the deodorant industry and beyond. Brands continued to emphasize the social benefits of odor control.

Edna Murphey and Odorono permanently changed the standards of personal hygiene and established deodorant as a staple in the daily routines of millions. The deodorant industry continues to thrive, reflecting the lasting impact of her vision.