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The Odorono Era: Product Development and Early Marketing (1912-1920s)The Odorono Era: Product Development and Early Marketing (1912-1920s)Impact on the Deodorant IndustryImpact on the Deodorant IndustryEarly Life and Family (Hypothetical - Limited Data)Early Life and Family (Hypothetical - Limited Data)Marketing Innovations and StrategiesMarketing Innovations and StrategiesMain milestonesMain milestones
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Impact on the Deodorant Industry

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This timeline details the transformative influence of Edna Murphey and Odorono on the development and marketing strategies of the modern deodorant industry.
Pioneering the Category
1910s-1920s
Odorono established the deodorant category as a distinct product segment in the personal care market. Its success inspired other companies to develop and market their own deodorants.
Influence on Marketing Tactics
1920s Onwards
The fear-based advertising techniques used by Odorono, while controversial, became a model for subsequent marketing campaigns in the deodorant industry and beyond. Brands continued to emphasize the social benefits of odor control.
Lasting Legacy
Ongoing
Edna Murphey and Odorono permanently changed the standards of personal hygiene and established deodorant as a staple in the daily routines of millions. The deodorant industry continues to thrive, reflecting the lasting impact of her vision.
Other Timelines
5
Main milestonesMain milestonesEarly Life and Family (Hypothetical - Limited Data)Early Life and Family (Hypothetical - Limited Data)Marketing Innovations and StrategiesMarketing Innovations and StrategiesThe Odorono Era: Product Development and Early Marketing (1912-1920s)The Odorono Era: Product Development and Early Marketing (1912-1920s)