This timeline highlights the innovative marketing techniques employed by Edna Murphey and James Albert Wales that made Odorono a household name and revolutionized advertising.
Focus on Perspiration Control
Early 1910s
Unlike previous products that masked odor with fragrance, Odorono directly addressed the issue of perspiration, a key selling point that differentiated it from competitors.
Embracing Fear-Based Advertising
Mid-1910s
The deliberate use of fear to motivate consumers was a groundbreaking and controversial marketing strategy. Ads emphasized the potential for social humiliation and romantic rejection due to body odor.
Targeting Women's Social Aspirations
1920s
Advertisements positioned Odorono as essential for women's success in social and romantic relationships. The brand appealed to the desires and anxieties of women striving to meet societal expectations of beauty and attractiveness.
Evolution of Product Line
Continuous Brand Adaptation
The Odorono product line expanded to include different formulas and application methods, catering to a wider range of consumer preferences and solidifying its market position.
