Edward James Kenway is a fictional character in Ubisoft's Assassin's Creed video game franchise. He was introduced as a supporting character in Assassin's Creed: Forsaken, a companion novel to the 2012 video game Assassin's Creed III, before appearing as the protagonist of the 2013 video game, Assassin's Creed IV: Black Flag, and its novelization, Assassin's Creed: Black Flag. In the former, he is portrayed by Welsh actor Matt Ryan through performance capture. Since Black Flag's release, the character has made further appearances in several other works within the franchise.

Within the series' alternate historical setting, Edward was born in 1693 into a family of Welsh farmers, but his ambitions to improve his lifestyle eventually lead him to become a privateer and later a pirate, operating in the Caribbean during the final decades of the Golden Age of Piracy. During this time, he plays an important role in the establishment of a short-lived Pirate Republic, and inadvertently becomes caught in the conflict between the Assassin Brotherhood (inspired by the real-life Order of Assassins) and the Templar Order (inspired by the Knights Templar military order). Initially helping both sides for personal gain, he eventually has a change of heart and joins the Assassins following his retirement from piracy. Later in life, he settles down in London, becoming one of the co-leaders of the local branch of the Brotherhood, until his murder by the Templars in 1735. Edward is the father of Haytham Kenway, who would go on to become a high-ranking Templar and the main antagonist of Assassin's Creed III; the grandfather of Ratonhnhaké꞉ton / Connor, Haytham's son and the protagonist of Assassin's Creed III; and an ancestor of Desmond Miles, the protagonist of the modern-day sequences of the first five main games in the series.

Edward has received a positive reception for his charm and characterization as a morally ambiguous protagonist and self-made man and is considered to be one of the series' most popular characters. Various merchandise for the character, as with other of the series' protagonists, has been released.

The lead scriptwriter for Black Flag, Darby McDevitt, observed that previous series protagonists have joined the Assassin Brotherhood without much deliberation, often as part of a coming of age moment, as their personal goals are already naturally aligned with that of the organization's. For Black Flag, the developmental team wanted to explore the Assassins' tenets, their "creed", from a new perspective. The idea of a talented and shrewd pirate, a cynical and jaded man who comes into contact with the Assassins, was mooted and proposed as the protagonist who presents this different point of view and who may not share the Assassins' worldview or adherence to a higher purpose or ideal. The whole thrust of the story then became a constant conflict within Edward over the very idea of the Creed, even as he co-opts some of the Assassins' methods and tactics for his personal gain.

McDevitt explained that Black Flag is at its core a story of immorality and repentance, and Edward Kenway is a married man whose strained relationship with his wife is one of the central struggles in the game. McDewitt describe Edward as a "raucous and bawdy chap" who also has a few significant close relationships with other women in the story, and that his primary motivation in Black Flag is to get rich and prove himself a "man of quality' to his family and betters". As for his personality, McDevitt said Edward "is a pirate who yearns for freedom much like the Assassins do, but loathes the sense of responsibility that a truly functional freedom requires" and that the narrative intends to explore "at what point would Edward realize his brand of freedom is too chaotic to function for very long.” McDevitt compared Edward to his grandson Ratonhnhaké꞉ton, better known as Connor, the protagonist of Black Flag's antecedent Assassin's Creed III, and described his character arc as a counterpoint in someway.

Edward Kenway is voiced by Matt Ryan, who also portrayed the character in a motion capture studio. McDevitt admitted that the character and his back story became far more influenced by the culture of Wales than he had originally intended; the developmental team only decided to build their story around a Welsh pirate when they cast Ryan as the voice and image of the character. McDevitt originally envisioned Edward to hail from an English port town like Bristol, Portsmouth, or Manchester, but deliberately left his background blank prior to the finalization of the casting process because he wanted to draw from whichever actor was chosen. McDevitt praised Ryan for the charisma and the personality he brought to the character, but recalled that he initially read his lines in a West Country accent. Ryan was then asked to speak in his natural Welsh accent, which ultimately prompted McDevitt to finalize Edward as a Welsh character from Swansea, which matches his actor's cultural background. McDevitt consulted Ryan's father for ideas as he wanted to include some colloquial Welsh phrases into the game's dialogue.

Ryan noted that unlike the majority of the game's cast of characters who are fictionalized versions of historical figures, Edward is an original character. To prepare for the role, Ryan was asked to read books recommended by McDevitt as part of their research of the time period, as the game's developmental team wanted to avoid the usual tropes and archetypes associated with the depiction of piracy in popular fiction.

Unlike various pirates, Edward is shown to be a fairly reasonable man. He has various acts of kindness shown throughout the game, hinting at a softer side, which is fully revealed at the end of the game when he meets his daughter Jennifer Scott.