Elliott Omar Power-Taiwo, simply known as Elliott Power (often stylised as ELLIOTT POWER), is an English filmmaker and recording artist born and raised in West London.[1][2] Power released his debut single, "Sink/Swim", in 2013 on Marathon Artists.[3] His debut album, Once Smitten, was released in 2016 as a Marathon Artists and Mo' Wax collaboration.[4] In 2015, Power's songs "Sword Souls" and "On The Windrush" were remixed by UNKLE and featured on Global Underground #GU41: James Lavelle Presents UNKLE Sounds - Naples compilation. [5] In 2022, Power received a nomination for a Primetime Emmy Award for Outstanding Commercial for Skate Nation Ghana, a film he co-directed alongside Bafic and Justyna Obasi.[6]
Elliott Power was born in Ealing Hospital in Southall, London, and was raised in Brentford, West London.[7] He attended Little Ealing Primary School, Isleworth & Syon Secondary School and the University of Roehampton. Power's mother is of English and Irish descent, his father of Nigerian and Trinidadian descent.[8]
Power met his production partner Dorian Lutz through a mutual friend when he was 15 years old. Lutz's uncle had a small recording studio just off Askew Road in Shepherd's Bush, West London were the pair began to record music together.[9]
When Power was 21 years old, he began trying to sell his demo to a record label, with little success.[10] Power went onto release his debut single, "Sink/Swim", through Marathon Artists in May 2013.[11] He went onto sign an album deal with Marathon Artists and released his debut album Once Smitten as a collaborative project with James Lavelle's Mo' Wax in February 2016.[12]
In 2020, Power directed a branded content short documentary film for Hennessy following the rise of the chess player Maurice Ashley,[13] the first Black person to attain the title of Grandmaster.[14]
On 12 April 2021 vogue.com premiered Eartheater's music video for their song "Faith Consuming Hope", which Power directed.[15] The video was filmed in Kyiv, Ukraine and depicts Eartheater as a runaway nun breaking free from religious dogmas of her childhood.[16]
Power directed the lead single "Paper Doll" from Miink's second album, Notice Me. Released on 23 June 2022, the music video explores the cultures and ideals of the enslaved blended on the long trans-Atlantic trips, creating new cultural practices, religions, and philosophies.[17] "Paper Doll" specifically looks at the themes of death and rebirth within this wider concept. The video was shot over a period of 12 hours in San Juan Texcalpan, Atlatlahucan, Mexico.[18]
In 2023, Power was part of a cohort of directors and artists tasked with the rebrand of British free-to-air Channel 4 station identifications. Power directed two segments ("Funeral Flowers" and "Unrest") of the 25 identifications. Each is linked to a certain theme: Identity, The Land, System, Release and Love.[19]
In October 2024, Elliott Power was ranked 2nd in the D&AD Directors rankings, an annual recognition of creative excellence in advertising and design. The rankings are based on the accumulation of points from Pencil wins and shortlists across various categories.[20]
In 2024, Power married British fashion designer Clio Peppiatt in an intimate ceremony in Charente, France. The couple held a celebration at the Institute of Contemporary Arts in London a month later.[21]
| Year | Title | Director | Writer | Producer | Ref. |
|---|---|---|---|---|---|
| 2025 | K-9INE! | Yes | Yes | Executive | [22] |
| Year | Artist | Title | Ref. |
|---|---|---|---|
| 2021 | Eartheater | "Faith Consuming Hope" | [23] |
| 2022 | Miink | "Paper Doll" | [24] |
| 2023 | Bloc Party | "So Here We Are" | [25] |
| Year | Company / Brand | Title | Ref. |
|---|---|---|---|
| 2020 | Hennessy | "Maurice Ashley, The Grandmaster" | [26] |
| 2021 | Meta | "Skate Nation Ghana" | [27] |
| 2022 | StockX | "Own It" | [28] |
| Bureau of Travel & Tourism | "Let Travel Do What Travel Does" | [29] | |
| 2023 | "Here When You Can't Be There" | [30] | |
| EE | "Freedom" | [31] | |
| Clio Peppiatt | "Bon Appétit" | [32] | |
| Las Vegas | "Excessive Celebration" | [33] | |
| EE | "Broadband Made For Working From Home" | [34] | |
| 2024 | B&Q | "The Voice" | [35] |
| New Balance | "Grey Days" | [36] | |
| Lexus | "Rise To It" | [37] | |
| Cadillac | "Go Louder" | [38] | |
| M&S | "Christmas Starts Here" | [39] | |
| JD Sports | "The Family Portrait" | [40] | |
| Beats | "Ordinary Is For Everyone Else" | [41] | |
| Clio Peppiatt | "Break a Leg" | [42] | |
| 2025 | Puma | "Go Wild" | [43] |
| Harry's | "Rugged Man of Mystery" | [44] | |
| Nike | "The Dream Is Real" | [45] | |
| Rimowa | "Never Still (Rosé)" | [46] | |
| Nike | "Fly Vini" | [47] | |
| McDonald's | "Side Missions" | [48] | |
| Spotify | "Blasting Mass" | [49] | |
| Sky Bet | "Not For Everyone. For The Fans" | [50] | |
| Irn-Bru | "This is Not a Soft Drink" | [51] |
| Year | Broadcaster | Title | Notes | Ref. |
|---|---|---|---|---|
| 2023 | Channel 4 | "Love" | Funeral Flowers ident | [52] |
| "Release" | Unrest ident | [53] |
| Elliott Power discography | |
|---|---|
| Studio albums | 1 |
| EPs | 4 |
| Singles | 22 |
| Music videos | 11 |
| Mixtapes | 1 |
| Title | Details |
|---|---|
| Once Smitten |
|
| Title | Details |
|---|---|
| The Grimace[54] |
|
| Title | Details |
|---|---|
| Murmur[55] |
|
| Sword Souls (Remixes)[56] |
|
| Kill Fee[57] |
|
| The Grimace (Screwed & Brewed)[58] |
|
| Title | Year | Album |
|---|---|---|
| "Sink / Swim"[59] | 2013 | Once Smitten |
| "On The Windrush"[60] | 2014 | |
| "Murmur"[61] | 2015 | |
| "Once Smitten"[62] | 2016 | |
| "Kill Fee"[63] | 2019 | Kill Fee |
| "Inferno"[64] | ||
| "Deep Breaths"[65] | Non-album singles | |
| "Vox Pop"[66] | ||
| "How You Mean?" (featuring LYAM)[67] |
2020 | |
| "Me, Myself and Many"[68] | ||
| "Together"[69] | ||
| "Pressure"[70] | 2022 | The Grimace |
| "Not For You" (featuring Callum Finn)[71] | ||
| "Glaring" (featuring Bawo)[72] | ||
| "Guess Again..."[73] | ||
| "Behind the Eyes"[74] | ||
| "Prophecy"[75] | ||
| "Empty Threats"[76] | ||
| "The Grimace"[77] | ||
| "Precious Metal"[78] | ||
| "No Guts No Glory"[79] | ||
| "Half Light"[80] |
| Title | Year | Artist(s) | Album |
|---|---|---|---|
| "Cowboys or Indians"[81] (featuring Elliott Power, Miink and Ysée) |
2016 | Unkle | The Road: Part I |
| "Ar.Mour"[82] (featuring Miink, Elliott Power) |
2018 | The Road: Part II (Lost Highway) | |
| "Ar.Mour (Ronin Dub)"[83] (featuring Miink, Elliott Power) |
2020 | Rōnin I |
| Title | Year | Artist(s) | Album |
|---|---|---|---|
| "You Don't"[84] (featuring Elliott Power) |
2016 | Formation | Non-album single |
| "Farewell"[85] (featuring Ysée, Eska, Elliott Power, Keaton Henson, Liela Moss, Miink, Dhani Harrison & Steven Young) |
2017 | Unkle | The Road: Part I |
| "Arm's Length"[86] (featuring Elliott Power, Miink and Callum Finn) | |||
| "Iter VI: Prologue"[87] (featuring Elliott Power) |
2019 | The Road: Part II (Lost Highway) | |
| "Nothing To Give"[88] (featuring Miink, Elliott Power) | |||
| "Iter IX: Epilogue / Tales of the City"[89] (featuring Elliott Power) | |||
| "Farewell (Girls of the Internet Remix)"[90] (featuring Ysée, Eska, Elliott Power, Keaton Henson, Liela Moss, Miink, Dhani Harrison & Steven Young) |
2020 | Girls of the Internet Remix | |
| "Farewell (Amtrac Remix)"[91] (featuring Ysée, Eska, Elliott Power, Keaton Henson, Liela Moss, Miink, Dhani Harrison & Steven Young) |
Amtrac Remixes | ||
| "Farewell (Amtrac Rapid Remix)"[92] (featuring Ysée, Eska, Elliott Power, Keaton Henson, Liela Moss, Miink, Dhani Harrison & Steven Young) | |||
| "Farewell (Rōnin / Revisited)"[93] (featuring Ysée, Eska, Elliott Power, Keaton Henson, Liela Moss, Miink, Dhani Harrison & Steven Young) |
2022 | Rōnin II | |
| "Ar.Mour (Rōnin Def Mix)"[94] (featuring Miink, Elliott Power) | |||
| "Arm's Length (Rōnin / Club)"[95] (featuring Elliott Power, Miink and Callum Finn) | |||
| "Fade to Black"[96] (featuring Elliott Power) |
2023 | Kloxii Li | Gentle Impermanence |
| Title | Year | Artist(s) | Album |
|---|---|---|---|
| "Iter V - Friend or Foe"[97] | 2017 | Unkle | The Road: Part I |
| Title | Year | Director(s) | Ref. |
|---|---|---|---|
| "On The Windrush" | 2014 | Sam Pilling | [98] |
| "Murmur" | 2015 | Toby Dye | [99] |
| "Once Smitten" | 2016 | Alex Hulsey | [100] |
| "Kill Fee" | 2019 | Elliott Power | [101] |
| "Inferno" | [102] | ||
| "Banshee" | [103] | ||
| "Guillotine Dream" | [104] | ||
| "Deep Breaths" | [105] | ||
| "Vox Pop" | [106] | ||
| "How You Mean?" | 2020 | [107] | |
| "Together" | [108] |
| Title | Year | Director(s) | Ref. |
|---|---|---|---|
| "Cowboys or Indians" (UNKLE featuring Elliott Power, Miink and Ysée) |
2017 | Warren Du Preez and Nick Thornton Jones | [109] |
| "Ar.Mour" (UNKLE featuring Elliott Power & Miink) |
2019 | Dorçia Studio | [110] |
| "Dot Ashby" (Miink featuring Elliott Power) |
2020 | N/A | [111] |
| Year | Nominee / work | Award | Result |
|---|---|---|---|
| 2022 | Meta "Skate Nation Ghana"[112] | ||
| Advertising Excellence | Won | ||
| Editorial | Won | ||
| Licensed Soundtrack or Arrangement | Won | ||
| Production | Won | ||
| 2023 | StockX "Own It"[113] | Audio Mix | Nominated |
| Year | Nominee / work | Award | Result |
|---|---|---|---|
| 2022 | Meta "Skate Nation Ghana"[114] | Editing | Bronze |
| 2024 | Channel 4 "Idents"[115][116] | ||
| Best Over 90 Second Commercial | Gold
| ||
| Achievement in Production | Gold
| ||
| Writing | Gold
| ||
| Entertainment & Sports Promotion | Gold
| ||
| Sound Design | Gold
| ||
| VFX | Gold
| ||
| Animation: CGI | Silver
| ||
| UK Campaign (The John Webster Award) | Silver
| ||
| EE "Freedom"[117][118] | |||
| UK Campaign (The John Webster Award) | Gold
| ||
| Casting | Silver
| ||
| Best Over 90 Second Commercial | Bronze
| ||
| Director (The Frank Budgen Award) | Bronze
| ||
| 2025 | B&Q "The Voice"[119] | Retailer | Silver
|
| Beats "Ordinary is For Everyone Else"[120] | Fashion & Apparel | Bronze
| |
| JD Sports "The Family Portrait"[121] | Fashion & Apparel | Bronze
|
| Year | Nominee / work | Award | Result |
|---|---|---|---|
| 2022 | Meta "Skate Nation Ghana"[122] | ||
| Editing | Silver
| ||
| 2024 | Channel 4 "Idents"[123][124][125] | ||
| Achievement in Production | Gold
| ||
| Sound Design | Silver
| ||
| Visual Effects | Silver
| ||
| Direction | Bronze
| ||
| 2024 | B&Q "The Voice"[126] | Editing | Shortlisted |
| Year | Nominee / work | Award | Result |
|---|---|---|---|
| 2021 | Meta "Skate Nation Ghana"[127] | ||
| Color Grading | Grand Prix Winner | ||
| Direction (91 to 180 Seconds) | Finalist | ||
| Cinematography | Finalist | ||
| Editing | Finalist | ||
| 2023 | Channel 4 "Idents"[128] | ||
| Direction (Over 120 Seconds) | Grand Prix Winner | ||
| Post Production VFX | Grand Prix Winner | ||
| Production Achievement | Gold
| ||
| Color Grading | Gold
| ||
| Sound Design | Gold
| ||
| Film (Over 120 Seconds) | Gold
| ||
| Direction (Over 120 Seconds) | Silver
| ||
| 2024 | New Balance "Grey Days"[129] | ||
| Direction (Over 120 Seconds) | Bronze
| ||
| Cinematography | Bronze
| ||
| Fashion & Luxury | Bronze
| ||
| Sound Design | Finalist | ||
| B&Q "The Voice"[130] | |||
| Editing | Bronze
| ||
| EE "Freedom"[131] | |||
| Sound Design | Finalist |
| Year | Nominee / work | Award | Result |
|---|---|---|---|
| 2022 | Meta "Skate Nation Ghana"[132] | ||
| Editing | Gold
| ||
| Direction | Bronze | ||
| Cinematography | Bronze | ||
| 2023 | Channel 4 "Idents"[133] | ||
| Channel Network Branding | Gold
| ||
| Channel Network Branding | Silver
| ||
| Direction | Silver
| ||
| Voiceover | Silver
| ||
| Idents Bumpers Interstitials | Bronze
|
| Year | Nominee / work | Award | Result |
|---|---|---|---|
| 2022 | Meta "Skate Nation Ghana"[134] | ||
| Best Editing | Gold
| ||
| 2024 | Channel 4 "Idents"[135] | ||
| Best Broadcast/Terrestrial TV 61secs or over | Gold
| ||
| Best Channel Idents | Gold
| ||
| Best Writing for Film | Gold
| ||
| EE "Freedom"[136] | |||
| Best Broadcast/Terrestrial TV 61secs or over | Gold
| ||
| Best Direction | Gold
| ||
| Best Music Video Story/Idea | Gold
| ||
| Best Cinematography | Silver
|
| Year | Nominee / work | Award | Result |
|---|---|---|---|
| 2022 | Meta "Skate Nation Ghana"[137] | ||
| Casting / Street Casting | Yellow Pencil | ||
| Editing | Yellow Pencil | ||
| Direction | Wood Pencil | ||
| Sound Design & Use of Music | Wood Pencil | ||
| Writing for Advertising | Wood Pencil | ||
| 2024 | Channel 4 "Idents"[138] | ||
| Art Direction | Yellow Pencil | ||
| Branding | Yellow Pencil | ||
| Direction | Yellow Pencil | ||
| Commercials Over 120 Seconds | Yellow Pencil | ||
| Visual Effects | Yellow Pencil | ||
| Sound Design & Use of Music | Yellow Pencil | ||
| Animation | Wood Pencil | ||
| Colour Grading | Wood Pencil | ||
| Writing for Advertising | Wood Pencil | ||
| EE "Home, Learn, Work, Game"[139] | |||
| Editing | Graphite
| ||
| Las Vegas "Excessive Celebration"[140] | |||
| Casting | Wood Pencil | ||
| 2025 | New Balance "Grey Days"[141] | ||
| Film & Social Commercial Campaigns | Graphite
|
| Year | Nominee / work | Award | Result |
|---|---|---|---|
| 2022 | Meta "Skate Nation Ghana"[142] | ||
| Primetime Emmy Award for Outstanding Commercial | Nominated |
| Year | Nominee / work | Award | Result |
|---|---|---|---|
| 2024 | B&Q "The Voice"[143] | ||
| Young Director Award (Commercial) | Gold
| ||
| EE "Freedom"[144] | |||
| Young Director Award (Commercial) | Silver
|
