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Ember (coach operator)

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Ember (coach operator)

Ember is a coach operator based in Edinburgh, Scotland. It operates the first electric intercity coach services in Scotland.

Ember was founded in 2019 by Pierce Glennie and Keith Bradbury, who previously worked for iwoca. Glennie was inspired by a bus journey he took from Namibia to South Africa. The name Ember was chosen because it describes "the end of fire".

Ember's first route, numbered the E1, between Dundee and Edinburgh, was planned to start operating in March 2020, but this was set back by government Covid restrictions delaying the delivery of its first coach. Ember received a £490,000 Coronavirus Business Interruption loan via Triodos Bank, which allowed it to launch in October 2020 with two coaches. The coaches recharge at a Dundee City Council charging point at Greenmarket.

In February 2022, Ember was awarded £5,562,126 from the Scottish Zero Emission Bus challenge fund for twenty six battery electric vehicles and associated charging infrastructure. Ember aims to develop a national network running between all the main cities in Scotland. The company launched a route between Dundee and Glasgow in August 2022. The route was numbered E3.

In July 2023, Ember ordered fourteen tri-axle Yutong GTe14 electric coaches to join their all-electric fleet of Yutong coaches. The delivery of the GTe14 fleet will take the Ember fleet of Yutong battery-electric coaches to thirty eight. In highlighting the significance of the order, co-founder Pierce Glennie emphasizes that their current Yutong TCe12 coaches have demonstrated high reliability, which has allowed them to develop an extensive zero-emission route network in less than three years. As of July 2024, three of these coaches have entered service, with the remainder being kitted out and branded.[citation needed]

In January 2024, the company introduced a new "short but useful" service between Dundee Michelin Scotland Innovation Parc & the city centre. Over forty services run per day in each direction with three pre-booked stops along the way. Ember introduced the E10 service to enhance local connectivity, covering trips to and from its depot which would otherwise be dead mileage. This service is designed to connect with Ember's Edinburgh and Glasgow services, with the promise of future through ticketing.

In May 2024, Ember introduced a new express service, E3X, between Perth City Centre and Glasgow with four services per day in each direction. Two of those four services continue to Dundee. This service started on 7 May. Ember also introduced the E1X operating between Dundee, Kinross, Edinburgh and Wallyford Park and Ride where it will use new chargers before returning to Dundee on the 14th. This was then scrapped on 22 October the same year.

In September 2024, Ember announced that they will be launching a new route from Bridge of Don and Aberdeen City Centre to Edinburgh via Dundee, with stops in the towns, such as Brechin and Forfar, en route. A connection to Edinburgh Airport is also be available. The full launch is expected to be on 22 October 2024, with twenty services per day running throughout the day and week. The launch of this route will mean the doubling of the frequency from Dundee to Edinburgh, with forty buses per day providing a half hourly frequency at most times of day. Their new Aberdeen depot is in Bridge of Don to go alongside their depot in Dundee.

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