Euroflora is an exhibition of flowers and ornamental plants. It represents one of the main events that take place in the Mediterranean and in the world on research to plant hybridization, cut flowers, potted plants, arboriculture, gardening and landscaping. It is organized by Genova Floralies with the support of municipality of Genoa. It is an event recognized by Association Internationale des Producteurs Horticoles (AIPH) and it is part of Association of International Floralies (AIF) founded in 2005 together with the Floralies of Ghent and Nantes.

Euroflora takes place every five years (quinquennial), with the first edition in 1966. Among the main themes of the event is biodiversity.

Euroflora was designed inspired by the famous floralie of Ghent, thanks to the ingenious intuition of the President of the Ente Fiera di Genova Carlo Pastorino that involved the Genoese and Ligurian floriculturists in this ambitious project. The authorization for its development was granted on 27 August 1965 by Association Internationale des Producteurs Horticoles (AIPH), through its president Emile Debroise, who inserted it into the vast panorama of its events. Many Italian floriculturists and botanical experts, but also many foreign exhibitors from countries of all world have presented their plants, flowers and trees at the Fiera di Genova, in over 100,000 square meters of covered pavilions, as well as in outdoor areas.

After the 2018 and 2022 editions at Parchi di Nervi, Euroflora returns to its original location, at Fiera di Genova, now part of the Waterfront di Levante, a renovation project of both the Fiera di Genova and all the surrounding areas, created by the architect Renzo Piano.

Fiera di Genova, Genoa, 30 April - 8 May 1966
In this inaugural edition the actress Grace Kelly, Princess of Monaco and Prince Rainier III of Monaco were also attendant.

Fiera di Genova, Genoa, 17–25 April 1971

Fiera di Genova, Genoa, 24 April - 2 May 1976

Fiera di Genova, Genoa, 25 April - 3 May 1981