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Everyday Rewards
Everyday Rewards, known as Woolworths Rewards between 2015 and 2020, is a customer loyalty program owned and operated in Australia and New Zealand by Woolworths Group. Members can earn points in the program from Woolworths Group companies (Woolworths Supermarkets, Big W, BWS, MyDeal, Everyday Market, BigW Market etc), as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies.
As of August 2023[update], Everyday Rewards has over 14.5 million members. As of November 2024[update], there are 1.8 million active members in New Zealand. Members can access their Everyday Rewards card through the app, by adding it to digital wallets like Google Wallet, or by ordering a physical card online. Accrued points can then by redeemed at Woolworths Group stores (at a rate of 2,000 points for an A$10 discount), or converted to 1,000 Qantas Frequent Flyer points. Spending A$30 or more in a Woolworths Supermarket also gives a 4c/litre fuel discount voucher at participating Ampol or EG Australia branded outlets.
Everyday Rewards was first trialled in Central West, New South Wales from September 2007. This followed Woolworths' announcement that it was planning to launch a general purpose credit card in 2008, the Everyday Money credit card.
During the NSW trial, 50,000 cards were issued to customers. In February 2008, Woolworths announced that following the NSW trial, Everyday Rewards would be rolled out nationally, beginning with South Australia and the Northern Territory in mid-February, and to other states by the end of May 2008.
Woolworths stated in June 2008 that "well over a million" shoppers had taken a card and registered their details. In July 2008, Woolworths stated that the program had exceeded expectations, with more than three million cards on issue.
In May 2012, Woolworths started offering in-store discounts to Everyday Rewards members who use the card.
On 26 October 2015 Woolworths announced that, from 1 January 2016, customer loyalty cards would no longer earn Qantas Frequent Flyer points. Instead they will receive more discounts on groceries. The new discount program came into effect on 28 October 2015. Everyday Rewards cardholders will be sent new 'Woolworths Rewards' cards.
In April 2016, doubts were expressed over the effectiveness of the new program with claims by analysts that the program has not gained traction in the community and is possibly a cause of the slow down in supermarket sales growth which has slowed to 3 per cent.
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Everyday Rewards
Everyday Rewards, known as Woolworths Rewards between 2015 and 2020, is a customer loyalty program owned and operated in Australia and New Zealand by Woolworths Group. Members can earn points in the program from Woolworths Group companies (Woolworths Supermarkets, Big W, BWS, MyDeal, Everyday Market, BigW Market etc), as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies.
As of August 2023[update], Everyday Rewards has over 14.5 million members. As of November 2024[update], there are 1.8 million active members in New Zealand. Members can access their Everyday Rewards card through the app, by adding it to digital wallets like Google Wallet, or by ordering a physical card online. Accrued points can then by redeemed at Woolworths Group stores (at a rate of 2,000 points for an A$10 discount), or converted to 1,000 Qantas Frequent Flyer points. Spending A$30 or more in a Woolworths Supermarket also gives a 4c/litre fuel discount voucher at participating Ampol or EG Australia branded outlets.
Everyday Rewards was first trialled in Central West, New South Wales from September 2007. This followed Woolworths' announcement that it was planning to launch a general purpose credit card in 2008, the Everyday Money credit card.
During the NSW trial, 50,000 cards were issued to customers. In February 2008, Woolworths announced that following the NSW trial, Everyday Rewards would be rolled out nationally, beginning with South Australia and the Northern Territory in mid-February, and to other states by the end of May 2008.
Woolworths stated in June 2008 that "well over a million" shoppers had taken a card and registered their details. In July 2008, Woolworths stated that the program had exceeded expectations, with more than three million cards on issue.
In May 2012, Woolworths started offering in-store discounts to Everyday Rewards members who use the card.
On 26 October 2015 Woolworths announced that, from 1 January 2016, customer loyalty cards would no longer earn Qantas Frequent Flyer points. Instead they will receive more discounts on groceries. The new discount program came into effect on 28 October 2015. Everyday Rewards cardholders will be sent new 'Woolworths Rewards' cards.
In April 2016, doubts were expressed over the effectiveness of the new program with claims by analysts that the program has not gained traction in the community and is possibly a cause of the slow down in supermarket sales growth which has slowed to 3 per cent.