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Ford Brasil
Ford Motor Company Brasil Ltda. is the Brazilian subsidiary of American automaker Ford Motor Company, founded on 24 April 1919. The operation started out importing the Ford Model T cars and the Ford Model TT trucks in kit form from the United States for assembly in Brazil. The Ford brand, however, had already been present in the country since 1904 with both vehicles being sold in Brazil.
Initially operating in rented buildings, Ford opened its own plant in 1921 in São Paulo. Called Solon Plant, it was a scaled-down Highland Park Plant, also designed by Albert Kahn. Also, in 1928, a rubber plantation village was open in Pará to supply tires and other parts, called Fordlândia. This was abandoned in 1934.
In 1953 Ford opened a new and bigger plant in São Paulo, known as the Ipiranga Plant, geared for local production.
Ford inaugurated a full blown manufacturing operation on 26 August 1957, with the first Ford F-600 medium truck, very similar to the US-made F-600, leaving the production line featuring a Y-block engine, 40% of its parts being Brazilian made. The remaining items were still imported from the United States, but gradually, as the number of OEM parts suppliers in Brazil grew, this number decreased significantly. The F-600 was followed in 1958 by the F-100 pick-up truck and in 1959 by the F-350 light truck.
In 1958 the Ipiranga Plant was expanded with the start of local engine production, the 272 Y-block engine.
On 9 October 1967, Ford took control of troubled Willys-Overland do Brasil as majority shareholder and integrated the factory in São Bernardo do Campo as well as the product mix of two mid-range sedans, the Aero-Willys and the Willys Itamaraty, the utility vehicle Willys F-75, the pick-up truck F-75 and the ever-popular off-roader Willys Jeep into their Brazilian line-up.
When Ford acquired Willys' Brazilian operation, they inherited a work-in-progress that evolved into the front-wheel drive Ford Corcel, that was widely based on the Renault 12, but had its very own design. The Corcel was one of the most popular cars in the 1970s, it sold well as a four-door sedan and the two-door coupe was launched for younger buyers. Of those the more prestigious was the Ford Corcel GT with more power, a black hood and aggressive looking racing stripes on the sides.
The mid-range sedan at the time was the ancient Ford (Willys) Aero, in fact, it was a modified version of the Aero-Eagle that Kaiser-Willys had started building in the USA way back in 1954 and had been on the market as Aero Willys. When Chevrolet launched the Opala in 1968, and it proved to be very popular in both the 2-door and 4-door models, Ford needed urgently a competitive replacement for the outdated Aero.
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Ford Brasil
Ford Motor Company Brasil Ltda. is the Brazilian subsidiary of American automaker Ford Motor Company, founded on 24 April 1919. The operation started out importing the Ford Model T cars and the Ford Model TT trucks in kit form from the United States for assembly in Brazil. The Ford brand, however, had already been present in the country since 1904 with both vehicles being sold in Brazil.
Initially operating in rented buildings, Ford opened its own plant in 1921 in São Paulo. Called Solon Plant, it was a scaled-down Highland Park Plant, also designed by Albert Kahn. Also, in 1928, a rubber plantation village was open in Pará to supply tires and other parts, called Fordlândia. This was abandoned in 1934.
In 1953 Ford opened a new and bigger plant in São Paulo, known as the Ipiranga Plant, geared for local production.
Ford inaugurated a full blown manufacturing operation on 26 August 1957, with the first Ford F-600 medium truck, very similar to the US-made F-600, leaving the production line featuring a Y-block engine, 40% of its parts being Brazilian made. The remaining items were still imported from the United States, but gradually, as the number of OEM parts suppliers in Brazil grew, this number decreased significantly. The F-600 was followed in 1958 by the F-100 pick-up truck and in 1959 by the F-350 light truck.
In 1958 the Ipiranga Plant was expanded with the start of local engine production, the 272 Y-block engine.
On 9 October 1967, Ford took control of troubled Willys-Overland do Brasil as majority shareholder and integrated the factory in São Bernardo do Campo as well as the product mix of two mid-range sedans, the Aero-Willys and the Willys Itamaraty, the utility vehicle Willys F-75, the pick-up truck F-75 and the ever-popular off-roader Willys Jeep into their Brazilian line-up.
When Ford acquired Willys' Brazilian operation, they inherited a work-in-progress that evolved into the front-wheel drive Ford Corcel, that was widely based on the Renault 12, but had its very own design. The Corcel was one of the most popular cars in the 1970s, it sold well as a four-door sedan and the two-door coupe was launched for younger buyers. Of those the more prestigious was the Ford Corcel GT with more power, a black hood and aggressive looking racing stripes on the sides.
The mid-range sedan at the time was the ancient Ford (Willys) Aero, in fact, it was a modified version of the Aero-Eagle that Kaiser-Willys had started building in the USA way back in 1954 and had been on the market as Aero Willys. When Chevrolet launched the Opala in 1968, and it proved to be very popular in both the 2-door and 4-door models, Ford needed urgently a competitive replacement for the outdated Aero.