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Geoffrey Goodwin
Geoffrey Goodwin is a television and digital executive who has worked in both the United Kingdom and in his native Canada. He was head of strategy for drama, entertainment, comedy, children’s and film at the BBC from 2003 to 2007, and wrote the BBC's under-18s strategy with Andy Parfitt in 2007. In that year, 2007 Goodwin set up BBC Switch, a multi-platform brand aimed at teenagers, which he ran for four years. In January 2013, after working for the then CEO of BBC Worldwide John Smith, Goodwin founded his own production and talent management company, 40 Partners Ltd.
After working as a media consultant in London at IXL and BBC Ventures for various blue chip companies, Goodwin took on the role of head of strategy for BBC Drama, Entertainment, Comedy, Children's and Film ("DEC"), reporting to Alan Yentob. During this time, Goodwin worked closely with BBC programme department heads and other BBC executive directors to develop editorial, business, and financial strategy across DEC programme genres - a circa £500 million production entity that included two digital TV channels and BBC Films.[citation needed]
Goodwin also lead several pan-BBC projects, including the BBC Creative Futures Under-18s workstream with Andy Parfitt.
During his time as head of strategy for DEC, Goodwin drove strategy of digital investment into DEC-related programme areas, helping launch some of the first and most successful digital brands of the BBC, including BBC Fictionlab, BBC Collective, and the BBC Film Network.[citation needed]
In February 2006 Goodwin wrote the BBC's film strategy for Alan Yentob, which included a £100 million boost for the British film industry, in the hope of producing more hits like Billy Elliot.[citation needed]
In 2007, in a return to programme-making, Geoff set up BBC Switch, a new BBC brand which was aimed at teenagers.[citation needed]
BBC Switch represented a step forward for the BBC, not only in that it reached out to the underserved age group of 12- to 17-year-olds, but also in that it was multi-platform to a degree not seen at the BBC before. BBC Switch spanned television and radio, but at its heart was an online presence. Switch had its own website, www.bbc.co.uk/switch, but, importantly, also hosted content on external third party sites, including Facebook and YouTube.[citation needed]
Switch's television slot was Saturdays 12pm-2pm on BBC Two. On radio, Switch occupied 7pm onwards on Sunday evenings, and online daily from 5pm.[citation needed]
Geoffrey Goodwin
Geoffrey Goodwin is a television and digital executive who has worked in both the United Kingdom and in his native Canada. He was head of strategy for drama, entertainment, comedy, children’s and film at the BBC from 2003 to 2007, and wrote the BBC's under-18s strategy with Andy Parfitt in 2007. In that year, 2007 Goodwin set up BBC Switch, a multi-platform brand aimed at teenagers, which he ran for four years. In January 2013, after working for the then CEO of BBC Worldwide John Smith, Goodwin founded his own production and talent management company, 40 Partners Ltd.
After working as a media consultant in London at IXL and BBC Ventures for various blue chip companies, Goodwin took on the role of head of strategy for BBC Drama, Entertainment, Comedy, Children's and Film ("DEC"), reporting to Alan Yentob. During this time, Goodwin worked closely with BBC programme department heads and other BBC executive directors to develop editorial, business, and financial strategy across DEC programme genres - a circa £500 million production entity that included two digital TV channels and BBC Films.[citation needed]
Goodwin also lead several pan-BBC projects, including the BBC Creative Futures Under-18s workstream with Andy Parfitt.
During his time as head of strategy for DEC, Goodwin drove strategy of digital investment into DEC-related programme areas, helping launch some of the first and most successful digital brands of the BBC, including BBC Fictionlab, BBC Collective, and the BBC Film Network.[citation needed]
In February 2006 Goodwin wrote the BBC's film strategy for Alan Yentob, which included a £100 million boost for the British film industry, in the hope of producing more hits like Billy Elliot.[citation needed]
In 2007, in a return to programme-making, Geoff set up BBC Switch, a new BBC brand which was aimed at teenagers.[citation needed]
BBC Switch represented a step forward for the BBC, not only in that it reached out to the underserved age group of 12- to 17-year-olds, but also in that it was multi-platform to a degree not seen at the BBC before. BBC Switch spanned television and radio, but at its heart was an online presence. Switch had its own website, www.bbc.co.uk/switch, but, importantly, also hosted content on external third party sites, including Facebook and YouTube.[citation needed]
Switch's television slot was Saturdays 12pm-2pm on BBC Two. On radio, Switch occupied 7pm onwards on Sunday evenings, and online daily from 5pm.[citation needed]