George Edwardes

George Joseph Edwardes (né Edwards; 8 October 1855 – 4 October 1915) was an English theatre manager and producer of Irish ancestry who brought a new era in musical theatre to the British stage and beyond.

Edwardes started out in theatre management, soon working at a number of West End theatres. By the age of 20, he was managing theatres for Richard D'Oyly Carte. In 1885, Edwardes became a manager at the Gaiety Theatre with John Hollingshead, who soon retired.

For the next three decades, Edwardes ruled a theatrical empire including the Gaiety, Daly's Theatre, the Adelphi Theatre and others, and sent touring companies around Britain and abroad. In the early 1890s, Edwardes recognised the changing tastes of musical theatre audiences and led the movement away from burlesque and comic opera to Edwardian musical comedy.

Edwardes was born at Great Grimsby, Lincolnshire, England. He was the eldest of four sons and three daughters of James Edwards, comptroller of customs, and his wife, Eleanor Widdup. Edwardes's parents were Roman Catholics from Wexford, Ireland. He attended St James's College, in Clee, after which he was sent to London to take the examination for the Royal Military Academy. He did not enter the Academy, however, because his cousins, Irish theatre managers John and Michael Gunn, obtained a job for him at Leicester's Royal Opera House.

Michael Gunn met Richard D'Oyly Carte in 1875 and later became a partner in his production company. He and young Edwardes moved to London to work for Carte at the Opera Comique in the mid-1870s, with Edwardes being given the trusted position of treasurer. He eventually became Carte's manager at the Opera Comique and then was Carte's first managing director of the Savoy Theatre in 1881, helping to produce several of the famous Gilbert and Sullivan comic operas until 1885. During this time, he added the "e" to his surname. While working at the Opera Comique, Edwardes met his future wife, the singer Julia Gwynne, who was appearing with the D'Oyly Carte Opera Company, where she was playing small principal roles. The couple married in 1885 and produced three daughters, including one named Dorothy, and a son, D'Arcy.

In 1885, Edwardes was hired to succeed John Hollingshead as manager at the Gaiety Theatre, producing the burlesques in which the Gaiety specialised. Together, they produced Little Jack Sheppard a burlesque in a full-length format with an original score by Meyer Lutz, which opened at Christmas 1885. After this, in 1886, Hollingshead retired, and from then on the Guv'nor (as Edwardes came to be known) was in charge, with the assistance of the theatre's star player, Nellie Farren.

The next show that Edwardes produced at the Gaiety was Dorothy (1886), a comic opera similar to the Gilbert and Sullivan operas that he had produced for Carte, but the Gaiety's audiences were used to burlesques, and so Edwardes sold the rights to Dorothy, which became a hit at another theatre. Following on the success of Little Jack Sheppard, Edwardes turned the Gaiety back to producing burlesques, but these were "new burlesques": full-length pieces with original music by Meyer Lutz, instead of scores compiled from popular tunes. These included Monte Cristo, Junior (1887), Miss Esmeralda (1887), Frankenstein, or The Vampire's Victim (1887), Faust up to Date (1888), Ruy Blas and the Blasé Roué (1889), Carmen up to Data (1890), Cinder Ellen up too Late (1891), and Don Juan (1892, with music by Meyer Lutz, book by Fred Leslie and lyrics by Adrian Ross). John D'Auban choreographed the Gaiety burlesques until 1891. These new burlesques were very successful and toured widely in Britain and abroad. However, Dorothy's runaway success (it became the longest-running piece in musical theatre history up to that time) showed Edwardes and other producers that topical, light comedies could be enormously successful. At the same time, the death of Fred Leslie and retirement of Nellie Farren by 1892 helped bring to an end the era of Gaiety burlesque.

Edwardes produced shows at other theatres as well. For instance, in 1892, he took over the Prince of Wales Theatre. In addition, after Gilbert and Sullivan stopped working together exclusively in the 1890s, Edwardes produced Gilbert's His Excellency at the Lyric Theatre in 1894. He also became manager of the struggling Empire Theatre, London, and transformed it into a music hall before it became associated with several successful ballets under the composer-director Leopold Wenzel.