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Haas Lola

Team Haas (USA) Ltd., sometimes called Beatrice Haas after its major sponsor, was an American Formula One team founded by Carl Haas in 1984 after an agreement with Beatrice Foods, a US consumer products conglomerate, which competed in the World Championship from 1985 to 1986. An agreement to use Ford engines for three seasons faltered after a change of management at Beatrice. The firing of Beatrice CEO Jim Dutt led to Beatrice withdrawing their funding of the project. The team was unable to continue in Formula One after the 1986 season. 1980 World Champion Alan Jones was coaxed out of retirement to drive the team's first car at the end of the 1985 season and on into 1986. Future prestigious designers Ross Brawn and Adrian Newey passed through the team.

The team also was commonly known as Haas Lola due to Haas's association with Lola Cars International, although Lola was not involved in the project. Their cars were actually designed by Haas-owned design and construction company known as FORCE. Lola however earned the team's points towards the Constructors' Championships as the team's designated constructor.

The cars were named "THL", THL refers to "Team Haas Lola".

In autumn 1984, Carl Haas had successfully negotiated a sponsorship deal with Beatrice Foods for Haas's entry into the Formula One World Championship. At the urging of Beatrice Foods' CEO, Jim Dutt, Haas dropped sponsor Budweiser and took on Beatrice as title sponsor of their Championship Auto Racing Teams (CART) IndyCar team. With the aid of Beatrice, later that year Haas announced an engine supplier for the program. Ford was in the process of developing a turbocharged V6 engine (known as the TEC) as a replacement for their aged naturally aspirated Cosworth DFV V8 which was no longer able to successfully compete with its turbocharged competitors. The deal was announced to last for three seasons, with Haas being the exclusive receiver of the new engines. As part of the announcement, former World Champion Alan Jones announced his return from retirement to drive the team's first car in 1985, his first time in the sport since Long Beach in 1983. The development of the GBA engine at Cosworth was documented for Channel 4's Equinox series and broadcast on TV in 1986.

With cash flow and engines, Carl Haas began creating the team as well as organising a design team to develop a new car. Former McLaren owner Teddy Mayer was recruited to the project and aided the team in setting up their base, purchasing a disused factory in Colnbrook, England, and establishing the company Formula One Race Car Engineering (FORCE). The FORCE base housed the team's designers, led by former Williams engineer Neil Oatley, and included an up-and-coming designer in Formula One, Ross Brawn, as the lead aerodynamicist. The team's cars were also to be built in the same factory.

Even with FORCE designing and building the cars, Carl Haas chose to enter the cars in the 1985 season under the constructor name of Lola. Haas was the official importer of cars from British firm Lola Cars International to the United States, and wished to associate the more popular Lola name with the team. Lola was however not involved in the project, and played no part in the design or construction of the team's cars.

Team Haas's first car, the Oatley-designed THL1, was still under development at the start of the 1985 season and would only be ready to race at the twelfth round, the Italian Grand Prix. The team's promised Ford TEC engines were also not ready (the deal to build the turbocharged V6 Ford was only agreed to at the 1984 British Grand Prix and engine designer Keith Duckworth lost 4 months unsuccessfully trying to develop a 4 cylinder engine before eventually deciding on a V6). This forced Haas to do a deal with Hart Racing Engines to use their 1.5-litre turbocharged, 4 cylinder 415T engines until the Ford units could be completed, while Goodyear became the team's tyre supplier.

When the team made their first race appearance at Monza, Jones qualified 25th out of 26 cars, before the Hart engine failed after only six laps. Haas were unable to race in the next round, the Belgian Grand Prix at Spa, as this race had been rescheduled from earlier in the season after the circuit's newly-laid surface broke up badly during practice, and as they were not on the original entry list they were not allowed to compete.

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