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Happy Yipee Yehey!
Happy Yipee Yehey!
from Wikipedia

Happy Yipee Yehey!
Latest title card of Happy Yipee Yehey!
GenreVariety show
Created byABS-CBN Studios
Developed byABS-CBN Studios
Directed byJohnny Manahan
Arnel Natividad
Creative directorsEdgar "Bobot" Mortiz
Willy Cuevas
Presented byRico J. Puno
Randy Santiago
John Estrada
Toni Gonzaga
Pokwang
Narrated byPeter Musñgi
Bob Novales
Country of originPhilippines
Original languageFilipino
No. of episodes302
Production
Executive producerMarvi Gelito
Production locationsStudio 4, (2011) Studio 3 (2011–12) and Dolphy Theatre (Studio 1; 2012), ABS-CBN Broadcasting Center, Quezon City, Philippines
AFP Theater, Quezon City, Philippines (2012)
Running time2½ hours (Weekdays)
2¾ hours (Saturdays)
Original release
NetworkABS-CBN
ReleaseFebruary 12, 2011 (2011-02-12) –
February 4, 2012 (2012-02-04)
Related

Happy Yipee Yehey! is a Philippine television variety show broadcast by ABS-CBN .[1] Hosted by Randy Santiago, John Estrada, Rico J. Puno, Pokwang and Toni Gonzaga and co-hosted by Bentong, Bianca Manalo, John Prats, Matteo Guidicelli and Melai Cantiveros,[1][2][3] It aired on the network's PrimeTanghali lineup from February 12, 2011 to February 4, 2012, replacing Pilipinas Win Na Win and It's Showtime on its timeslot, and replaced also by the latter's return on the same slot for the second and current time. The noontime show with a stadium launch at the Ynares Sports Arena and the show formally had its live finale at the AFP Theater with the "My Girl" grand finals.[3][4][5]

Hosts

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Final main hosts

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Final co-hosts

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Featuring

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  • HYY Hot Stuff (Dancers) (2011–12)
  • Joy Cancio (Choreographer) (2011–12)
  • DJ Ace Ramos (2011–12)
  • SexBomb Girls (2011–12)

Former co-hosts

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Development

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The existence of the show was first revealed by Willie Revillame on the January 26 episode of Willing Willie. Revillame voiced his ten-minute resentment over close friends and ex-Magandang Tanghali Bayan co-hosts Santiago and Estrada for accepting a noontime show with ABS-CBN, Revillame's former station with whom he has legal issues.[6] Two days later on January 28, ABS-CBN's Push announced a new variety show in the works in which Willie was referring to.[7] On February 4, TV Patrol officially announced the show with the complete cast list. Also announced, the show's dancers will be choreographed by Joy Cancio, manager of the SexBomb Girls of Eat Bulaga!.[8] First, the show was earlier reported to premiere on February 5,[9] then on February 7 along with The Price Is Right before setting the date to February 12.[8] It's Showtime returned to its original timeslot in the morning.[8] On February 6, a dry run of the show was held. Creative director Willy Cuevas also revealed the name of two segments: "Hole-logs" and "Kitang-kits".[10]

Various cast members have presented Happy Yipee Yehey. Sam Milby left because of his upcoming film projects such as Forever and a Day. Jobert Austria left the show to focus both on Banana Split, Usapang Lalake of Studio 23 and presently in the new weekly comedy series Toda Max. Jason Francisco of the popular Melason tandem later joined the co-hosts along with his partner Melai Cantiveros as the replacement of Austria but eventually left due to commitments on other TV programs such as Banana Split and Angelito: Batang Ama. Former Pilipinas Win Na Win hosts Pokwang and Rico J. Puno also later joined the main hosts.

A few hours later after a broadcast of TV Patrol, ABS-CBN released an official statement, stating that the show will air its final episode on February 4, 2012, with its "My Girl" grand finale.

Segments

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Final segments

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My Girl

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Presented Mondays, Wednesdays and Fridays, three female contestants ranging from 16 to 20 years old battle out showing off their lives, and talents in pageant-style while answering the question of the day. The criteria used are 50% for beauty, 25% for personality, and 25% for audience impact. The contestant with the highest score for that day wins ₱10,000 and will advanced to the weekly finals where the winner of that Saturday will advance to the monthly finals. The runners-up win ₱5,000. In the monthly finals, the rules and criteria are the same except one question will be asked by a celebrity panel of judges, and one bonus question by the hosts. All of the prizes and consolation prizes were sponsored by YSA botanica 2 in 1 skin soap with kojic acid. With six competitors in the monthly finals, the winner(s) will win ₱30,000 and advance to the grand finals for a chance to win ₱1,000,000, and a Star Magic contract, and a brand new car sponsored by BNY jeans, the one who will win the car must get the highest text votes on the grand finals and one texter will have a chance to win P50,000 via electronic raffle. The grand finals will be on February 4, 2012, the show's final episode.

Who's The Girl?

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Played Tuesdays, Thursdays and Saturdays, the celebrity player of the day must guess who's the one of three girls as the true "Certified Girl" by showing her fashion style, voice and talent. If the player correctly identifies the "Certified Girl", he/she will win P15,000. If the player identifies the fake girl, the "Certified Pa-Girl", the "Certified Girl" will win P15,000.

3-in-1 Tanging Hinga Mo

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Played weekdays, three groups of three players will be chosen to play the game and the group who has the longest breathe after singing a certain song will get an Extreme Magic Sing, a MSE pangkabuhayan showcase, and ULOAD Package and will advanced to the jackpot round. The non winners will also receive P3,000. The jackpot round has the same mechanics as the elimination round the group must have a long breathing technique which in every second of breathing is equivalent to P1,000 and if you can get it up to 90 seconds you will win up to P200,000.

Susi ng Kapalaran

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Three groups of ten contestants will battle out in an Elimination Round. The hosts will clue into a specific word, and the first three/four contestants from each group that successfully answers the correct word will pick one key from up to ten keys and advance to the Battle Round.

The ten contestants that earned their place with a key will battle each other in a Battle Round. The contestants need to simply answer a trivial question given by the hosts. The contestant that answers correctly has the opportunity to take a key from another contestant. If a contestant does not have any keys in play, they are automatically eliminated. The contestant who earns a key in a round cannot play for another key must skip the next round. The first contestant who holds three or four keys in play will advance to the Jackpot Round in which they can win P500,000, a brand new Jeepney, and P1,000,000.

The Jackpot Round will consist of the contestant's three or four keys in play, plus the six or seven keys not in play. A host will offer money amounts to buy their keys out of their game. When a contestant decides their keys to keep and sell for the jackpot, they must use the kept keys now to open vaults containing their prizes. There are three vaults to choose from: The Happy Vault, Yipee Vault, and Yehey Vault. The contestant must now decide which key to use to open only one vault. Once they decide, the host will play the key in the vault. The vault should light up as red first, then blue, and if the contestant is lucky, a yellow light will flash resulting in a jackpot win. However, if both red and blue closes and the "Maling Susi" landed, this signifies that the key does not work and is out of play. A contestant is allowed to use another key in the same vault as well. Also, the host will offer money amounts to the contestant if they are unsure that the vault will open until they accept or decline as a final answer.

Feeling Genius

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Played Saturdays, two celebrity players (defending champion vs. new player) will fight each other. The player who won every week is considered as defending champion and will play next game. The format was used during the Grand Finals of the predecessor, "Batang Genius". Each Question consists of 1, 2 or 3 points. One point is equivalent to one step. Each player will have 3 atras powers to move a leading player backwards. The player who reach the winning spot (12 steps) will win the game.

Discontinued segments

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Happy Yipee Yehey! "Nananana!": The Album

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Happy Yipee Yehey! "Nananana" : The Album
Compilation album by
HYY Hosts
ReleasedNovember 12, 2011 (2011-11-12)
Recorded2011
GenreSoundtrack
LabelStar Music
ProducerABS-CBN Film Productions, Inc.
Marvi Gelito (executive)

The debut album composed of seven music tracks and the bonus tracks (Minus One) featuring the Happy Yipee Yehey! Casts was released.[11][12]

Year Album title and Singles Released PARI Certification
2011 Happy Yipee Yehey! "Nananana": The Album
  • Nananana
  • I Swing Mo
  • No Boypren, No Problem
  • Matapos Man Ang Kailanman
  • Mahalin Ka Ng Totoo
  • Merry Christmas and a Happy Yipee Yehey
  • Happy Yipee Yehey Theme Song
Gold

Special episodes

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Tours

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Awards and nominations

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  • 2011 Anak TV Seal Awardee (Most Favorite TV Programs) - Nominated
  • 25th PMPC Star Award For TV (Best Variety Show) - Nominated
  • 2011 Golden Screen Awards (Outstanding Variety Show) - Nominated
  • 2011 Ateneo de Manila University Dangal ng Bayan Awards (Best Noontime Show) - Won

Ratings

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Happy Yipee Yehey! registered low ratings ranging from 8 to 10% while its rival show, Eat Bulaga! registered higher ratings ranging from 18 to 24% and sometimes hits the 30% mark. Its final episode, however, rated 17.3% but still failed to beat EB's 23.7%

See also

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References

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Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Happy Yipee Yehey! was a Philippine noontime that premiered on on February 12, 2011, and aired its final episode on February 4, 2012. The program was developed as a replacement for the long-running following host Willie Revillame's departure to rival network TV5. Hosted by a rotating ensemble of entertainers, the show featured main hosts , , , , and , with co-hosts including and toward the end of its run. Earlier hosts included and before some transitioned to other projects. It occupied the competitive 12:00 p.m. slot, directly rivaling GMA Network's Eat Bulaga!, and was broadcast live from studios in . The format emphasized light-hearted entertainment with a mix of simple studio games, outdoor challenges, skits such as "Lunch-A-Funny-Taym," and beauty pageant-style segments like "My Girl." Unlike its predecessor, which focused on large cash prizes and elaborate contests, Happy Yipee Yehey! prioritized accessible, family-oriented content including musical performances and audience interactions to appeal to a broad demographic. The show's debut episode garnered initial ratings of 5.1% in according to AGB Nielsen and 14% nationwide per Kantar Media-TNS, reflecting moderate viewer interest amid high expectations. Despite its short duration of nearly , the program showcased the versatility of its hosts and contributed to ABS-CBN's afternoon lineup before being replaced by the relaunched It's Showtime. It was also made available internationally via , extending its reach to overseas Filipino audiences.

Overview

Premiere and run

Happy Yipee Yehey! premiered on February 12, 2011, broadcast by in the network's noontime slot. The show launched with a live pilot episode from the in , marking 's renewed entry into the competitive noontime variety programming landscape. It aired weekdays from approximately 12:00 p.m. to 2:30 p.m. , filling a three-hour block dedicated to variety entertainment. The program ran for nearly one year, concluding with its final episode on February 4, 2012, after accumulating around 250 episodes. During its tenure, Happy Yipee Yehey! competed directly in the "noontime wars" against established rivals, including GMA Network's long-running Eat Bulaga!. The show was positioned as ABS-CBN's flagship offering in this genre following the end of its predecessor, , and aimed to capture audience share in the midday viewing demographic. Following its cancellation due to underwhelming ratings, the timeslot was taken over by the reformatted It's Showtime on February 6, 2012.

Format and premise

Happy Yipee Yehey! served as a family-oriented noontime variety show designed to deliver light-hearted entertainment through games, comedy sketches, and interactive elements that fostered a sense of happiness and community among its audience. The premise centered on creating joyful, relatable content that encouraged viewer participation and positivity, distinguishing itself as a wholesome program suitable for shared viewing experiences. The show's format spanned a 2.5-hour weekday block, incorporating live musical performances, contests, and celebrity interviews to fill the lunch-hour slot, primarily targeting housewives, families, and middle-class Filipino viewers seeking uplifting midday diversion. Unlike the earlier , which emphasized large cash prizes and high-stakes competitions, Happy Yipee Yehey! shifted toward simpler, everyday challenges, musical numbers, and relatable humor to highlight themes of positivity and ordinary luck without extravagant rewards. This approach aimed to build a communal atmosphere, with hosts like and driving the energetic, interactive style that engaged audiences in feel-good activities.

Hosts and cast

Main hosts

The main hosts of Happy Yipee Yehey! formed an evolving core ensemble that anchored the variety show's comedic, musical, and interactive elements, starting with an initial lineup at its premiere on February 12, 2011, and expanding with later additions until the show's final episode on February 4, 2012. Original hosts and led from the launch, while joined early on. Pokwang and later joined the lineup by mid-2011, contributing to the program's full ensemble. John Estrada acted as the lead host and comedic anchor, drawing on his prior experience hosting ABS-CBN's noontime show MTB to deliver engaging banter and segment transitions that kept the fast-paced format lively. His role emphasized humor and audience interaction, helping establish the show's energetic tone during its brief run. Randy Santiago, an original host, served as the musical director and performer, leveraging his background as a to lead musical numbers and coordinate live performances that integrated the show's variety elements. His contributions focused on harmonizing the ensemble's acts, ensuring seamless transitions between and segments throughout the 2011–2012 tenure. Toni Gonzaga brought youth appeal and led key segments, transitioning from her prominence in teleseryes to host interactive games and features like "HYY Hot Stuff," which highlighted her charismatic on-screen presence. She joined early in the show's run, enhancing its draw for younger viewers with her versatile hosting style until the finale. Pokwang specialized in comedy and improvisation, joining in May 2011 to inject viral sketch humor and spontaneous audience bits that amplified the show's laugh-out-loud moments. Her tenure as a main host emphasized relatable, high-energy improv, solidifying her role in the ensemble's dynamic interplay. Rico J. Puno, the veteran singer, handled musical segments with his OPM hits and performances, collaborating closely with Santiago to elevate the show's live music components, having joined later in 2011. His contributions as a main host added nostalgic appeal and vocal prowess, supporting the program's variety format through its conclusion. The hosts' ensemble style avoided a single dominant figure, prioritizing group chemistry through shared segments that blended their strengths in comedy, music, and interaction.

Co-hosts and regulars

The co-hosts of Happy Yipee Yehey! provided supporting roles alongside the main hosts, often assisting in facilitating games and segments to engage the audience. Early co-hosts included and , who joined at the premiere and contributed to the initial lineup's energy and audience interaction. Key figures included Jobert Austria, who served as through humorous skits and interactions, contributing to the show's lighthearted variety format. Similarly, (also known as Betong) delivered comedic performances, such as portraying characters in parody sketches like "Mariah Claire," enhancing the program's entertainment value. Mariel Rodriguez was an early co-host, joining at the show's premiere in February 2011 and participating in hosting duties, including promotions and on-air banter. However, she departed mid-run in late 2011 to transfer to TV5 and co-host Wil Time Bigtime. Her exit prompted rotations of guest co-hosts, such as John Prats and Matteo Guidicelli, to fill the supporting hosting slots through the show's end in February 2012. Regular performers bolstered the show's dynamic segments with dance and comedic elements. The Sexbomb Girls, a dance group, joined as performers shortly after the premiere, providing energetic routines that supported the variety show's musical and dance interludes. They departed later in 2011 due to other professional commitments. Additional regulars included a dedicated ensemble choreographed by Joy Cancio, who handled production numbers and audience interactions. Comedians like also appeared regularly in , offering ongoing support for humorous content.

Guest performers

Guest performers played a key role in enhancing the variety format of Happy Yipee Yehey!, bringing star power through musical performances, comedy crossovers, and interactive segments that engaged audiences. Notable appearances included international artist of the , who guested on the October 15, 2011 episode to perform hits and share stories from his career, highlighting the show's appeal to global Filipino talents. Local celebrities frequently joined for special episodes, such as the August 27, 2011 birthday celebration for co-host , where , , and Oxlade participated in comedic skits, dances, and games, adding festive energy and crossover appeal from other programs. These guest spots were integrated weekly into core segments like musical numbers and challenges, providing dynamic content and promotional opportunities for the performers.

Production

Development

Happy Yipee Yehey! was developed by as a new noontime variety to occupy the midday slot previously held by , with the goal of injecting fresh energy into the network's programming lineup amid the competitive Philippine landscape. The project originated in late 2010, positioning the show as an alternative in the noontime wars following the conclusion of 's long-running , which had set a high standard for audience engagement through lively . aimed to replicate elements of 's success by emphasizing fun, interactive games and widespread appeal, rather than relying solely on large cash prizes, as articulated by director Bobot Mortiz: "Di man kami magpapamigay milyon milyon pera dito, pero magbibigay kami ng milyung milyong saya." A key decision in the show's conceptualization was the adoption of an ensemble hosting format to foster a sense of inclusivity and represent a cross-section of society, diverging from single-host models prevalent in similar programs. The core lineup began with veteran entertainers and , drawing on their experience from the 1990s noontime show MTB, before expanding to include comedian , singer , and rising stars and Mariel Rodriguez-Padilla for a balanced mix of comedy, music, and youth appeal. Additional co-hosts like and were incorporated to enhance diversity, with guest performers such as and planned to boost star power during the initial episodes. Production allocated resources toward vibrant, upbeat set designs to create a festive atmosphere, supporting the show's theme of joy and celebration. The development phase encountered challenges from the outset, including intense competition from GMA's established Eat Bulaga!, which dominated the noontime ratings, and initial public skepticism about ABS-CBN's ability to break into the genre after a series of short-lived attempts. Casting proved particularly demanding, as securing high-profile talents required negotiations to align schedules and commitments. Director Mortiz viewed the rivalry as motivational: "Magandang challenge sa amin yun para mas pagandahin yung show." To build anticipation, rolled out promotional teasers in January 2011 highlighting the "happy" theme through upbeat music and glimpses of the hosts' energetic interactions, culminating in a on February 8 at the Theater. The campaign emphasized the show's promise of daily doses of laughter and excitement, leading into the grand launch on , 2011, at the in City.

Filming and production changes

Happy Yipee Yehey! was taped at the in , , with a setup designed to support the variety show's games, performances, and live audience participation. The premiere episode aired live from the in Pasig City on February 12, 2011, marking a special on-location kickoff before returning to the main studios. Mid-run production adjustments included transitions between studios within the Broadcasting Center to better accommodate the show's high-energy format and growing audience needs, such as enhanced space for interactive elements like contestant hot seats. The production team, led by director , focused on delivering wholesome, family-oriented content through live musical performances and engaging games, avoiding controversial elements to appeal to a broad demographic. In early 2012, the show incorporated viewer input from to refine certain segments, aiming to boost interactivity and relevance. Set modifications occurred around mid-2011 to incorporate festive themes for holiday episodes, enhancing the visual appeal with colorful decorations and thematic lighting. The final episode shifted to the AFP Theater in on February 4, 2012, for a grand finale with expanded staging.

Cancellation

On January 26, 2012, announced the cancellation of Happy Yipee Yehey!, confirming that the show would conclude with its final episode on February 4, 2012, featuring the grand finals of its "My Girl" search at the AFP Theater. The decision stemmed from the show's low ratings compared to competitors, particularly GMA Network's long-running Eat Bulaga!, which had dominated the noontime slot. opted for a strategic shift back to the It's Showtime format, which proved more successful in the past, leading to its return in the noontime slot starting February 6, 2012. Following the cancellation, committed to reassigning the hosts to other projects within the network, such as variety programs and acting roles in teleseryes. The noontime slot was promptly filled by the relaunched It's Showtime, restoring its pre-Happy Yipee Yehey! structure with core hosts like and . Fan reactions were mixed, with a PEP.ph poll of 348 respondents indicating over 50% had no strong response, 28% felt it was fine, and 24% expressed sadness; some viewers praised the show's short run for its upbeat and positive vibe despite its challenges.

Segments

Core segments

The core segments of Happy Yipee Yehey! were the interactive games and challenges that anchored the show's variety format, drawing viewer participation through contests involving , , and humor. These elements aired regularly throughout the program's run from February 2011 to February 2012, emphasizing audience engagement and prizes to compete with rival noontime shows. My Girl was a prominent beauty pageant segment presented on Mondays, Wednesdays, and Fridays, where female contestants from various regions competed for a title that included substantial rewards. The format involved 24 candidates undergoing intensive training under judges such as , Lara Quigaman, and , along with workshops on poise and presentation. The grand finals, held live at the AFP Theater on February 4, 2012, featured performances and culminated in the winner receiving ₱1 million in cash and a management contract, while the Texter's Choice award granted a car. This segment highlighted talents like singing and dancing, positioning it as one of the show's most notable features alongside other interactive games. Who's The Girl?, aired on Tuesdays, Thursdays, and Saturdays, was a comedic challenge segment centered on identification and surprise reveals. Participants, often celebrities like rock legend , attempted to discern the real woman among a group of drag queens through clues and interactions, testing and in a lighthearted, drag-infused setup. Hosted by figures such as and , it incorporated performances like song and dance numbers to heighten the humor and disguise elements. The segment's emphasis on laughter and quick guesses made it a staple for entertaining midday viewers. Batang Genius was a trivia competition for child contestants, testing their knowledge on various topics with a focus on and . It featured regular episodes culminating in grand finals, where finalists like Jomari and Chester competed for prizes, judged by hosts including . Ikaw Ang Bida highlighted ordinary audience members as "stars" of the day through personalized challenges, performances, and interactions, emphasizing feel-good participation and small prizes. 3-in-1 Tanging Hinga Mo was a weekday breath-holding contest that tested contestants' under pressure, often integrated into special events like media parties. Groups competed by holding their breath after completing simple tasks, with the longest duration determining the winner and associated prizes. This physically demanding game added an element of suspense and relatability, appealing to audience votes and participation. Susi ng Kapalaran functioned as a high-stakes jackpot game, typically involving teams navigating challenges to select keys that unlocked hidden prizes. In the jackpot round, players faced a choice: accept a guaranteed cash offer from the hosts—such as ₱200,000—or risk opening a mystery box with a key, potentially revealing larger rewards like ₱500,000. Notable episodes featured artists like Chienna Filomeno opting for the hidden prize, contributing to the segment's reputation for creating millionaires and vehicle winners through luck and decision-making. Hosted by , it combined obstacle elements with strategic choices to build tension. Feeling Genius, broadcast on Saturdays, pitted celebrity comediennes against each other in a humorous trivia competition designed to elicit laughs through escalating questions and witty responses. Battles featured performers like versus Ethel Booba or , focusing on knowledge tests infused with comedy to determine winners who advanced for cash prizes. The segment's playful format, following successes like Batang Genius, emphasized entertainment over strict academics, often leaving audiences in stitches.

Discontinued segments

Over the course of its one-year run, Happy Yipee Yehey! experimented with several segments that were ultimately discontinued, totaling around 5-7 such features across its 302 episodes. One early example was "Pera o Bayong," a nostalgic cash-or-bag game originally from Magandang Tanghali Bayan, which contestants played by selecting between money or mystery prizes like appliances or vehicles; it aired Tuesdays and Thursdays starting in March . Another discontinued segment was "Wonder Gays," a skit series featuring drag performers in humorous scenarios inspired by pop culture, which debuted in early and appeared through at least early 2012. Additional dropped segments included "Hole-logs," a physical challenge where teams of five jumped across floating logs with hidden holes to avoid falling into water. The "Mara Clara Spoof" under the "Lunch-A-Funny-Taym" comedy block parodied the popular teleserye with slapstick elements involving hosts like Bentong and Bianca Manalo, but was quickly axed for being unfunny and not resonating with viewers. "Kitang-kits," a guessing game with objects hidden behind "Happy," "Yipee," and "Yehey" panels matched to clues, also ended early as part of broader efforts to refresh the format. These discontinued segments had mixed impact; some, like "Pera o Bayong," provided short-term boosts to early ratings by tapping into , helping the show achieve up to 14% nationwide viewership in its pilot week, but were replaced to avoid stagnation and introduce fresher content amid competition from Eat Bulaga!. Overall, the rotations reflected the production team's attempts to evolve the program, though persistent low engagement contributed to the show's cancellation in 2012.

Music and media

Theme song and album

The theme song for Happy Yipee Yehey!, titled "Happy Yipee Yehey! Nananana!", is an upbeat pop track composed by Carlito Camo with lyrics emphasizing joy and enthusiasm. Performed by the show's hosts including , , and , it served as the opening and closing musical cue for episodes, often delivered live to engage the audience with its energetic refrain. In 2011, Star Records released Happy Yipee Yehey! Nananana! The Album, a seven-track soundtrack featuring the hosts and co-hosts in various performances. The album includes segment-inspired jingles and covers, such as the carrier single "Nananana" by , , and ; "I-Swing Mo Ako" by the same trio; "No Boypren, No Problem" by ; "Matapos Man Ang Kailanman" by , , and ; "Mahalin Ka Ng Totoo" by ; and holiday tracks like "Merry and Happy Yipee Yehey" and "Happy Yipee Yehey Theme Song" performed by the full HYY hosts. Produced as a to the , the album incorporates original compositions and festive arrangements to capture the program's lively spirit. The release achieved gold certification from the Philippine Association of the Record Industry (PARI) shortly after its November 2011 launch, recognizing strong initial sales driven by on-air promotions and live performances during episodes. Hosts frequently showcased tracks from the album in musical segments, boosting its visibility and tying it directly to the show's daily entertainment format. Happy Yipee Yehey! supplemented its theme song and album with various promotions and contests that distributed related merchandise as prizes to enhance viewer engagement. Sponsor collaborations extended to food tie-ins, with brands providing promotional products for contestants in segments like "Pera o Bayong," where participants selected between or bags filled with goods, including a notable P1 million win by an 11-year-old in April . The show ran contests for merchandise prizes, such as during the introduction of new games in September 2011, including "Ikaw Ang BidaOke" karaoke competition and "Miss KB" pageant, both promising substantial gifts to winners. Limited edition promotions were held during the 2011 holidays, featuring special prize bundles distributed via episodes and stores. These initiatives generated additional revenue through sponsor partnerships and boosted the show's cultural presence by tying brand products to its entertaining segments.

Special events

Live tours

Happy Yipee Yehey! conducted live tours in 2011 to extend its format to provincial audiences across the , featuring the full cast in performances of adapted segments and songs. The inaugural event of this provincial tour took place on April 30 at the Lingayen Beachfront in , coinciding with the province's Pistay Dayat festival and drawing thousands of spectators. These live shows adapted core segments for expansive outdoor venues, emphasizing interactive games and crowd engagement to suit larger gatherings. Highlights included high-energy dance numbers by the , musical performances by guests such as and Andrew E., and prize-giving contests like Pera O Bayong, where a jackpot passenger valued at P120,000 was awarded, as well as Ikaw ang Bida and One Time, Big Time, each distributing P50,000 prizes to winners. The events, supported by local government officials including Amado Espino Jr., aimed to deliver nationwide entertainment and excitement directly to regional viewers. Subsequent stops in the tour visited multiple provinces, with the production planning expansions such as to in to further broaden its reach.

Holiday and themed episodes

Happy Yipee Yehey! featured several and themed episodes during its run, incorporating seasonal elements into its variety format to enhance viewer engagement through special segments, performances, and contests. These episodes often aligned with major Philippine s, blending , games, and guest appearances to celebrate cultural traditions. One prominent themed series was the Halloween celebration, launched in early 2011 under the segment "Happy Yipee Awooh!" This spooky-themed contest aired on in October 2011, featuring participants dressed as Halloween characters competing for a P50,000 prize in a lively, family-oriented format. The segment included talent competitions and kid-focused challenges, contributing to the show's emphasis on interactive entertainment during the Halloween season. For Christmas, the show introduced holiday-themed content starting in October 2011, with a dedicated episode on October 15 featuring international guests Apl.de.Ap of the Black Eyed Peas and percussion group STOMP performing alongside the hosts. This episode premiered new Christmas music, including the track "Merry Christmas and a Happy Yipee Yehey," which was performed live and integrated into subsequent holiday broadcasts. The related album, released on November 12, 2011, supported ongoing Christmas episodes with carols, gift-related games, and festive skits, extending the show's runtime for seasonal merriment.

Reception

Awards and nominations

Happy Yipee Yehey! received a for Best at the 25th in 2011, but the award was given to Willing Willie. Host earned a for Best Actress at the same for her work on the ABS-CBN gag show . Happy Yipee Yehey! was also nominated for Outstanding Musical or Variety Program at the 2011 Golden Screen TV Awards.

Ratings and viewership

Happy Yipee Yehey! achieved its highest ratings during its premiere week in February 2011, registering a 14% national household rating according to Kantar Media, trailing competitor Eat Bulaga!'s 21% in the same timeframe. However, in the more competitive market measured by AGB Nielsen, the show's launch episode garnered only about 5.1% in people ratings, significantly trailing Eat Bulaga!'s 12%. Over the course of its run, the program maintained average national household ratings of approximately 9-10% via Kantar Media measurements, with examples including 9.4% in late March 2011 and 9.5% in early December 2011. In urban areas like Mega Manila under AGB Nielsen, viewership was lower, averaging 3-5% in people ratings during early months, reflecting a consistent gap compared to Eat Bulaga!'s double-digit figures. Regional variations showed stronger performance outside Metro Manila, with Kantar data indicating 16% in the Visayas and 14.1% in Mindanao during mid-2011, areas where the show occasionally surpassed Eat Bulaga!. Viewership trends revealed a strong start in the first quarter of , bolstered by the reunion of popular hosts from the That's Entertainment era, but a gradual decline to around 9% by year-end amid intensifying competition from , which held steady above 20% nationally. The show's lower overall ratings compared to the subsequent revival of It's Showtime in February 2012, which debuted at 11% nationally and sustained similar levels, contributed to its cancellation after less than a year on air.

Cultural impact and legacy

Happy Yipee Yehey! played a role in reviving the ensemble hosting format in Philippine noontime television by assembling a diverse group of main hosts including , , , and , alongside co-hosts such as and . This approach echoed the multi-host dynamic of earlier shows like Magandang Tanghali Bayan from the 1990s, where Estrada and Santiago had previously collaborated, marking their return to the genre after stints on other networks. The show's format emphasized light-hearted segments like simple studio games, outdoor challenges, and comedy skits, shifting away from high-stakes prizes seen in predecessors such as toward more accessible, fun-oriented content similar to . The program significantly boosted the careers of its hosts, providing a platform for renewed visibility and versatility. For , joining in May 2011 after the cancellation of allowed her to reclaim her hosting presence with her signature humor and costumes, leading to subsequent film and teleserye projects while expressing contentment in her professional growth. Toni Gonzaga's role as a main host from 2011 to 2012 reinforced her status as a multifaceted entertainer, building on her success and enhancing her profile in variety television. John Estrada's participation represented a pivotal return to noontime programming, prompting his exit from TV5's Everybody Hapi and P.O.5. amid network shifts, solidifying his enduring appeal in the format. Despite its short run, the show's emphasis on positivity and communal entertainment contributed to the evolving landscape of noontime programs, influencing later entries like It's Showtime in prioritizing engaging, feel-good interactions over extravagant rewards. Its legacy persists through online clips and nostalgic references, maintaining a cultural footprint in discussions of Philippine variety TV history as of 2025.

References

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