Heinz & Noble faced financial difficulties due to a bad cucumber crop and went bankrupt. This was a significant setback for Heinz, but he remained determined to succeed. He considered this experience a valuable lesson in business management.

Determined to rebuild his business, Heinz partnered with his brother John and cousin Frederick to found F. & J. Heinz. They focused on producing high-quality products and rebuilding their reputation.

Heinz introduced his ketchup, which quickly became one of the company's most popular products. Heinz recognized the importance of quality ingredients and a consistent recipe, contributing significantly to the product's success.

Heinz bought out his partners and reorganized the business as the H.J. Heinz Company. This solidified his control over the company and allowed him to implement his vision for growth and innovation.

The H.J. Heinz Company began expanding into international markets, opening offices and factories in Europe and other parts of the world. Heinz recognized the global potential for his products and actively pursued international opportunities.