Heinz famously adopted the slogan '57 Varieties' despite producing far more than 57 products. He chose this number because he thought it was lucky and memorable. This marketing campaign proved incredibly successful in building brand recognition.

Heinz pioneered the concept of transparent food production by opening his factories to public tours. He wanted consumers to see the cleanliness and quality control processes involved in making his products. This built consumer trust and strengthened the brand's reputation.

The H.J. Heinz Company invested heavily in advertising, using innovative techniques to reach consumers. Heinz understood the power of advertising in building brand awareness and driving sales. He employed billboards, newspaper ads, and other promotional methods.

Throughout his career, Heinz was dedicated to maintaining the highest standards of quality in his products. He implemented rigorous quality control processes and used only the finest ingredients. This commitment to quality was a key factor in the company's success.