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Hit Me Hard and Soft
Hit Me Hard and Soft is the third studio album by American singer and songwriter Billie Eilish, released on May 17, 2024, through Darkroom and Interscope Records. She co-wrote the album with her brother and frequent collaborator Finneas O'Connell, who also produced the record. Stylistically, it has been labeled as an alternative pop and bedroom pop record.
Upon release, Hit Me Hard and Soft received universal acclaim from critics, praising the production, songwriting, and vocal performances. It topped the charts in over 20 countries, including Australia, Canada, Germany, Ireland, New Zealand, and the United Kingdom. In the United States, Hit Me Hard and Soft debuted at number two on the Billboard 200, and charted all 10 of its songs in the top 40 of the Billboard Hot 100. The track "Lunch" was released as the lead single concurrently. "Birds of a Feather" was released as the second single from the album to great commercial success, peaking at number two on the Billboard Hot 100 and in the top ten of several charts. To support the album, Eilish embarked on her seventh concert tour, Hit Me Hard and Soft: The Tour, from September 2024 to November 2025. A concert film, Billie Eilish – Hit Me Hard and Soft: The Tour (Live in 3D), was filmed at the Manchester show of the tour and was theatrically released in May 2026.
At the 67th Annual Grammy Awards, the album and its songs received a total of seven nominations, including Album of the Year, Best Pop Vocal Album, Song of the Year and Record of the Year. At the following ceremony, the single "Wildflower" won Song of the Year, making Eilish and Finneas the artists with the most wins in the category. The siblings also tied with Adele, Bruno Mars, and Paul Simon for the most wins in the General Field, with seven wins each. The song was also nominated for Record of the Year.
Eilish co-wrote and recorded her second studio album, Happier Than Ever, at her brother Finneas' home recording studio, located in the basement of his Los Angeles residence. Recording took place weekly between April 2020 and February 2021, with the track listing finalized by the duo during the album's creation. Released on July 30, 2021, Happier Than Ever was met with critical acclaim and commercial success, topping the Billboard 200 and receiving two nominations at the 64th Annual Grammy Awards. Eilish surprise-released her second extended play (EP) Guitar Songs in July 2022. The following year, she released "What Was I Made For?" for the soundtrack to the fantasy-comedy film Barbie (2023); she was inspired to write the song after seeing unfinished scenes of the film during its production. The song won the Academy Award for Best Original Song and Grammy Awards for Song of the Year and Best Song Written for Visual Media.
In December 2021, Eilish began formulating ideas for her third studio album with O'Connell. In an interview with Zane Lowe for Apple Music, she mentioned that she hoped to start writing the album in 2023. In December 2023, Eilish said on The Tonight Show Starring Jimmy Fallon that the album was "almost done". Three months later, she confirmed that it had been mastered.
The album art, which was shot by underwater photographer William Drumm, depicts Eilish falling through a door frame into dark blue water. Eilish described the photoshoot, which took six hours to complete and involved her being repeatedly submerged for two minutes at a time with a weight attached to her shoulders and without goggles or nose plugs, as being one of the most painful experiences of her life.
In early April 2024, various news articles reported that billboards teasing snippets of lyrics for the album had appeared in multiple cities in Australia, the United Kingdom, and the United States; although they did not mention the artist's name, her signature "blohsh" was recognized. The promotional billboards displayed cryptic lyrics, including "She's the headlights I'm the deer" and "Did I cross the line?". Eilish later changed her profile picture to a "blue circle" and shared an image with the caption "Do you know how to bend?". Eilish added her Instagram followers to her "Close friends", a feature that allows limited accounts to see exclusive stories. The post features a "lo-fi" image showcasing the artist's hand, and an image of her new midriff tattoo.
On April 29, 2024, Eilish announced Hit Me Hard and Soft: The Tour, her seventh concert tour, in support of the album. The North American leg of the tour started on September 29, 2024, at the Videotron Centre in Quebec City, Canada. The 2025 leg of the tour, covering Europe and Oceania, started on February 18, at the Brisbane Entertainment Centre.
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Hit Me Hard and Soft
Hit Me Hard and Soft is the third studio album by American singer and songwriter Billie Eilish, released on May 17, 2024, through Darkroom and Interscope Records. She co-wrote the album with her brother and frequent collaborator Finneas O'Connell, who also produced the record. Stylistically, it has been labeled as an alternative pop and bedroom pop record.
Upon release, Hit Me Hard and Soft received universal acclaim from critics, praising the production, songwriting, and vocal performances. It topped the charts in over 20 countries, including Australia, Canada, Germany, Ireland, New Zealand, and the United Kingdom. In the United States, Hit Me Hard and Soft debuted at number two on the Billboard 200, and charted all 10 of its songs in the top 40 of the Billboard Hot 100. The track "Lunch" was released as the lead single concurrently. "Birds of a Feather" was released as the second single from the album to great commercial success, peaking at number two on the Billboard Hot 100 and in the top ten of several charts. To support the album, Eilish embarked on her seventh concert tour, Hit Me Hard and Soft: The Tour, from September 2024 to November 2025. A concert film, Billie Eilish – Hit Me Hard and Soft: The Tour (Live in 3D), was filmed at the Manchester show of the tour and was theatrically released in May 2026.
At the 67th Annual Grammy Awards, the album and its songs received a total of seven nominations, including Album of the Year, Best Pop Vocal Album, Song of the Year and Record of the Year. At the following ceremony, the single "Wildflower" won Song of the Year, making Eilish and Finneas the artists with the most wins in the category. The siblings also tied with Adele, Bruno Mars, and Paul Simon for the most wins in the General Field, with seven wins each. The song was also nominated for Record of the Year.
Eilish co-wrote and recorded her second studio album, Happier Than Ever, at her brother Finneas' home recording studio, located in the basement of his Los Angeles residence. Recording took place weekly between April 2020 and February 2021, with the track listing finalized by the duo during the album's creation. Released on July 30, 2021, Happier Than Ever was met with critical acclaim and commercial success, topping the Billboard 200 and receiving two nominations at the 64th Annual Grammy Awards. Eilish surprise-released her second extended play (EP) Guitar Songs in July 2022. The following year, she released "What Was I Made For?" for the soundtrack to the fantasy-comedy film Barbie (2023); she was inspired to write the song after seeing unfinished scenes of the film during its production. The song won the Academy Award for Best Original Song and Grammy Awards for Song of the Year and Best Song Written for Visual Media.
In December 2021, Eilish began formulating ideas for her third studio album with O'Connell. In an interview with Zane Lowe for Apple Music, she mentioned that she hoped to start writing the album in 2023. In December 2023, Eilish said on The Tonight Show Starring Jimmy Fallon that the album was "almost done". Three months later, she confirmed that it had been mastered.
The album art, which was shot by underwater photographer William Drumm, depicts Eilish falling through a door frame into dark blue water. Eilish described the photoshoot, which took six hours to complete and involved her being repeatedly submerged for two minutes at a time with a weight attached to her shoulders and without goggles or nose plugs, as being one of the most painful experiences of her life.
In early April 2024, various news articles reported that billboards teasing snippets of lyrics for the album had appeared in multiple cities in Australia, the United Kingdom, and the United States; although they did not mention the artist's name, her signature "blohsh" was recognized. The promotional billboards displayed cryptic lyrics, including "She's the headlights I'm the deer" and "Did I cross the line?". Eilish later changed her profile picture to a "blue circle" and shared an image with the caption "Do you know how to bend?". Eilish added her Instagram followers to her "Close friends", a feature that allows limited accounts to see exclusive stories. The post features a "lo-fi" image showcasing the artist's hand, and an image of her new midriff tattoo.
On April 29, 2024, Eilish announced Hit Me Hard and Soft: The Tour, her seventh concert tour, in support of the album. The North American leg of the tour started on September 29, 2024, at the Videotron Centre in Quebec City, Canada. The 2025 leg of the tour, covering Europe and Oceania, started on February 18, at the Brisbane Entertainment Centre.