House of Reeves

House of Reeves is an independent family-run furniture store in Croydon, southern Greater London, England, founded in 1867. It is located in the Old Town area, and gives its name to Reeves Corner, a road intersection between Church Street and Roman Way, and so to Reeves Corner tram stop.

The company came to widespread national public attention in August 2011, when one of its two adjacent buildings was destroyed in an arson attack during the 2011 England riots. Images of the furniture store on fire, with firefighters unable to arrive in time to tackle the fire because police could not guarantee their safety, became symbolic of the violence that spread across the country during several days of rioting and looting. Despite this setback, the company is still trading.

The store was founded in 1867 as Ye Olde Curiositie Shoppe on Church Street – in the Old Town area of Croydon, next to the Elis David Almshouses, and close to Croydon Parish Church – by Edwin Reeves, a cooper from Sherborne, Dorset. He subsequently extended his business to include the sale of ironmongery, and later furniture. In 1913, he passed the business to his son, William. William expanded the store from the original premises, 120 Church Street, into neighbouring properties, acquiring 114–18 Church Street in 1915, and a lease of the Old Victory Coffee Tavern in 1916. The upper part of the tavern (formerly a lodging house) was converted to auction rooms, and the lower part to second-hand furniture showrooms. In 1921, he acquired the Dome Picture Palace; and at later dates 110 and 112 Church Street. In 1967 the store was threatened by a redevelopment scheme for Old Town, but was saved after the Church Street Traders' Association protested that "the future prosperity of the lower part of Church Street materially depends on the preservation of the business of Messrs E. Reeves Ltd, at or near the present site". By 1970, now occupying ten shops in four streets, the business could be described as "one of the town's shopping landmarks". The firm's last furniture auction on the site was held in 1985.

The firm became a limited company in 1947, trading as E. Reeves Ltd. In the 1980s it began trading as House of Reeves. It continued to be run as a family business, passing in turn from William Reeves Sr. to William Jr., and then to Maurice Reeves, the company chairman as of 2011. The Croydon business is run by Maurice's sons, Trevor and Graham. Another of Edwin Reeves' great-great-grandsons is Marc Reeves, former editor of the Birmingham Post.

In 1919, William Reeves Sr. visited his brother in Sherborne, who subsequently opened a shop there, which became a branch of the Croydon store; and in 1929 a second branch was opened at Caterham.

The complex of properties that make up the House of Reeves formerly lay on two principal sites, respectively to the north and south of Elis David Road (now Reeves Corner). Those to the south, which survive, lie within the Croydon Minster Conservation Area. They include a three-storey early eighteenth-century house at 120 Church Street (Edwin Reeves' original premises), which is Grade II listed, and a two-storey nineteenth-century building at 114–18 Church Street.

The properties on the northern side of Reeves Corner lay within the Church Street Conservation Area, and included a striking Edwardian Arts and Crafts building. These properties were destroyed in the 2011 arson attack.

The area of Croydon in which the shops were located (the junction of Church Street and Church Road) gradually acquired the informal name of "Reeves Corner", and in the late 1970s this name was formally assigned to part of a realigned street system (incorporating, and replacing the name of, Elis David Road). In 2000, the name was also given to the nearby Reeves Corner tram stop (in Cairo New Road) on the new Tramlink service.