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Howard Hoffman
Howard Hoffman (born October 6, 1954) is an American voice actor and a broadcast branding producer in New York City. He also operates the internet radio station Great Big Radio. He was also a presenter of Contemporary Hit Radio shows in New York City, Chicago, San Francisco, Providence, Phoenix, and Houston.
Hoffman is currently the Creative Services/Production Director of WOR (AM)/iHeartMedia New York.
Hoffman's first radio job came in 1971 during his senior year in Suffern High School. An English Teacher (and faculty adviser of the school radio station WSHS), Hank Gross, was working at WTBQ Radio in Warwick, New York on weekends and brought in Hoffman to do odd jobs like news-gathering, music filing and an occasional newscast. The station hired him full-time shortly thereafter, and he did the 2p.m.-to-signoff shift. While finishing his final year in high school, Hoffman also took on the role of music director, and the station made a transition from a "beautiful music" format to a more adult contemporary sound.
After a brief stint in Spring Valley, New York, Hoffman landed his first Top 40 job doing evenings on WALL in Middletown, New York in 1973. It was here where Hoffman found his voice, relying heavily on listener phone participation. What set the show apart was the inclusion of local and national pop culture topics as well as humorously touching on the news as part of the show's fabric, along with the hits and oldies. Hoffman said, "… that's where I first started doing stuff like putting callers on the air, clowning around with them, hanging up on them … and they loved it." Hoffman also included pre-recorded parodies and sketches, which were a coveted talent that set apart the top DJ entertainers. This did not go unnoticed, and in 1974, he was hired at WDRQ in Detroit for his production and on-air skills.
In 1975, Hoffman was picked up by WPIX-FM in New York City – originally as a fill-in host before taking the reins as WPIX's permanent evening host on the station's "Disco 102." After initial success, the disco craze eventually fizzled, so Hoffman set his sights on an area he always loved, New England.
This drew him to WPRO-FM in Providence, Rhode Island, which gave him the freedom to do an evening show with more humor and poking fun at the music he had to play. This sparked some conversations with listeners who took on Hoffman – either in agreement or rage. A highlight of Hoffman's tenure happened on February 5, 1978, during the Northeastern United States blizzard of 1978. He and several other WPRO AM and FM staffers were stranded at the radio station for three days. With the FM discontinued and its transmitter unreachable, WPRO's AM and FM staff double-teamed on the AM and brought non-stop news and information to the area. Hoffman calls this his "first true radio moment" – in how the medium can be a force in bringing a community together in an emergency.
In 1979, Rick Sklar, vice president in charge of programming for ABC Radio, sought out and hired Hoffman to take over the evening show at their Houston FM station, KAUM. The station had just switched formats to CHR (contemporary hit radio – the new moniker for "Top 40") and despite his New York upbringing, Hoffman was a hit at KAUM, bringing the station to within striking distance of the long-established CHR leader, KRBE.
In late 1979, Hoffman got what everyone in the radio business refers to as "THE call" when WABC, New York, program director Al Brady Law offered him the coveted evening slot as part of a major restructuring of WABC's lineup. As it turned out, it was while Hoffman was in Providence that Law listened to his show while Law was programming WHDH in Boston. Hoffman jumped at the chance and became one of the last on-air hires of WABC's MusicRadio era.
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Howard Hoffman
Howard Hoffman (born October 6, 1954) is an American voice actor and a broadcast branding producer in New York City. He also operates the internet radio station Great Big Radio. He was also a presenter of Contemporary Hit Radio shows in New York City, Chicago, San Francisco, Providence, Phoenix, and Houston.
Hoffman is currently the Creative Services/Production Director of WOR (AM)/iHeartMedia New York.
Hoffman's first radio job came in 1971 during his senior year in Suffern High School. An English Teacher (and faculty adviser of the school radio station WSHS), Hank Gross, was working at WTBQ Radio in Warwick, New York on weekends and brought in Hoffman to do odd jobs like news-gathering, music filing and an occasional newscast. The station hired him full-time shortly thereafter, and he did the 2p.m.-to-signoff shift. While finishing his final year in high school, Hoffman also took on the role of music director, and the station made a transition from a "beautiful music" format to a more adult contemporary sound.
After a brief stint in Spring Valley, New York, Hoffman landed his first Top 40 job doing evenings on WALL in Middletown, New York in 1973. It was here where Hoffman found his voice, relying heavily on listener phone participation. What set the show apart was the inclusion of local and national pop culture topics as well as humorously touching on the news as part of the show's fabric, along with the hits and oldies. Hoffman said, "… that's where I first started doing stuff like putting callers on the air, clowning around with them, hanging up on them … and they loved it." Hoffman also included pre-recorded parodies and sketches, which were a coveted talent that set apart the top DJ entertainers. This did not go unnoticed, and in 1974, he was hired at WDRQ in Detroit for his production and on-air skills.
In 1975, Hoffman was picked up by WPIX-FM in New York City – originally as a fill-in host before taking the reins as WPIX's permanent evening host on the station's "Disco 102." After initial success, the disco craze eventually fizzled, so Hoffman set his sights on an area he always loved, New England.
This drew him to WPRO-FM in Providence, Rhode Island, which gave him the freedom to do an evening show with more humor and poking fun at the music he had to play. This sparked some conversations with listeners who took on Hoffman – either in agreement or rage. A highlight of Hoffman's tenure happened on February 5, 1978, during the Northeastern United States blizzard of 1978. He and several other WPRO AM and FM staffers were stranded at the radio station for three days. With the FM discontinued and its transmitter unreachable, WPRO's AM and FM staff double-teamed on the AM and brought non-stop news and information to the area. Hoffman calls this his "first true radio moment" – in how the medium can be a force in bringing a community together in an emergency.
In 1979, Rick Sklar, vice president in charge of programming for ABC Radio, sought out and hired Hoffman to take over the evening show at their Houston FM station, KAUM. The station had just switched formats to CHR (contemporary hit radio – the new moniker for "Top 40") and despite his New York upbringing, Hoffman was a hit at KAUM, bringing the station to within striking distance of the long-established CHR leader, KRBE.
In late 1979, Hoffman got what everyone in the radio business refers to as "THE call" when WABC, New York, program director Al Brady Law offered him the coveted evening slot as part of a major restructuring of WABC's lineup. As it turned out, it was while Hoffman was in Providence that Law listened to his show while Law was programming WHDH in Boston. Hoffman jumped at the chance and became one of the last on-air hires of WABC's MusicRadio era.
