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Hyuk Shin

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Hyuk Shin

Hyuk Shin (Korean신혁; born June 5, 1985) is an international multi-platinum record producer, music executive, and entrepreneur who has worked with global superstars such as Justin Bieber, Anderson .Paak, Blackbear, Dean, NCT, Super Junior, TXT, Exo, Monsta X, Shinee, Girls' Generation and many more.

Shin is the very first South Korean-born record producer to have entered the US Billboard Hot 100 in 2009 with Justin Bieber's hit single "One Less Lonely Girl". After establishing 153/Joombas Music Group in 2012, he has since led the company to a catalogue with over 1000 released songs, totaling nearly 10 million physical albums sales worldwide, and a roster of nearly 100 signed writers.

Shin produced the mega-hit song "Growl" by Exo in 2013, which led to the first million-seller album in the digital streaming era. "Growl" was also selected as the representative K-Pop song at the 2018 PyeongChang Winter Olympics and ranked No. 2 on Melon's Top 100 Best K-Pop Songs of All Time.

As an entrepreneur, Shin has partnered with some of the most influential global music companies such as Warner Music Group, Warner Chappell Music, Universal Music Group, and SM Entertainment for various projects and ventures.

Shin began his career as a singer-songwriter in 2004, with the release of his first album "Soar". The title song "Robot" was composed by K-pop ballad composer "Hyung-seok Kim" and the lyrics were written by Korean poet Tae-yeon Won. At age 20, he moved to Boston, Massachusetts to attend Berklee College of Music to achieve his goal that he had since 5th grade; charting his song on the Billboard. In his interview with Korean digital music library website/application MelOn in 2012, he mentioned that moving to United States to develop his musical ability was the best decision he has ever made.

Teaming up with songwriter Sean Hamilton, Shin started the music production duo "A-Rex". They worked together for 4 years until they made Justin Bieber's "One Less Lonely Girl," which debuted at No. 16 on the Billboard Hot 100, on the issue dated October 24, 2009. The song had 113,000 downloads in its first week and later scored the second highest debut of the week, only being surpassed by "3" by Britney Spears. As of February 2011, the single has sold over 1,025,000 digital copies in the United States. In his MelOn interview, he said those 4 years of waiting to achieve the goal, were the hardest time in his life. A-Rex also produced "Right Here Waiting" by Tynisha Keli and "Supa Luv" by Korean male idol group, Teen Top. The song was later remixed and featured on the American movie "Beastly" by the director Daniel Barnz, starring Vanessa Hudgens and Alex Pettyfer.

In 2011, Shin established independent music production and music publishing company "Joombas Music Group" with offices in Los Angeles, New York, and Seoul. Joombas began producing for major K-pop labels such as SM Entertainment and TOP Media, working to bring fresh, new sounds to the music industry. In 2011, he and Joombas were brought-in to contribute to the production and writing of EXO's debut album MAMA in the song "Angel." Exo's debut album MAMA was released in Korea and China in two language editions - Exo-K's Korean version and Exo-M's Mandarin version, and both versions hit No. 1 in Korea (Gaon Chart) and China (SINA Chart).

Joombas made waves in the K-pop music industry in 2013. With Shin leading the team, Joombas produced "Romantic St." by "Girls' Generation," "Dream Girl" by "Shinee," "Light Me Up," "G.R.8.U.," and "Voodoo Doll" by VIXX, "Want U Back" by "100%, "Pretty Girl" by F(x), and the mega hit-song "Growl" by EXO. "Growl" peaked at #3 on the Billboard Korea K-Pop Hot 100 chart and number two on South Korea's Gaon Singles chart. The song has also reached #1 one on most of South Korea's major downloadable charts, and stayed in the top five for three consecutive weeks. "Growl" is one of Exo's most successful songs in both chart performance and on South Korean music show awards, winning a total of fourteen number-one trophies throughout its promotional period. Shin and Joombas also produced the songs "Don't Go" and "Black Pearl" for Exo's debut studio album, XOXO.
Joombas has continued to establish itself as one of the premiere independent music production and music publishing companies in South Korea.

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