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IQue

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IQue

iQue, Ltd. (simplified Chinese: 神游科技; traditional Chinese: 神遊科技; pinyin: Shényóu Kējì) is a Chinese video game/game localization and support development company located in Suzhou. It was founded as a joint venture between Wei Yen and Nintendo in 2002 as a Chinese video game console manufacturing company. The following year, the company released the iQue Player. The company had manufactured and distributed official Nintendo products for the mainland Chinese market under the iQue brand until 2018.

iQue only released portable Nintendo games for 3DS XL, DS, Game Boy Advance, and Game Boy Advance SP. The iQue Player is the only home console available from the company in China. There were plans to release the Wii in all of China but when Satoru Iwata officially announced the release date for it on 20 September of 2007, he said it would only be available in Hong Kong under the Nintendo brand. The Nintendo DSi was released in China in December 2009 as iQue DSi. The Nintendo 3DS XL was released in China as iQue 3DS XL in December 2012. By 2013, the company became a wholly-owned subsidiary of Nintendo.

The company worked on the emulators for NES and Game Boy on Virtual Console for 3DS and Nintendo 64 for the Wii U in the beginning of the 2010s, while on Nintendo Switch, the company was responsible for the Nintendo 64 emulator for Nintendo Switch Online.

By 2018, Nintendo had ceased any official distribution of older game consoles into mainland China under the iQue brand. Nintendo partnered with Tencent to bring the Nintendo Switch into the Chinese market at the end of 2019. Since 2017, iQue continues operations by offering consumer support for any previously released products, and translating and localizing new games released worldwide by Nintendo into simplified Chinese, while Nintendo Hong Kong does traditional Chinese.

In 2019, iQue began to hire developers, along with programmers and testers, indicating that the company was transitioning into development to support game projects for Nintendo EPD.

In 2025, following the end of partnership between Nintendo and Tencent, iQue got fully rebranded into Nintendo of China.

The iQue Player is a micro variant of a home video game console by iQue that plays ports of Nintendo 64 games. It was uniquely designed to bypass China's ban on home console products placed at the time. 14 games came out for the console. The Legend of Zelda: Majora's Mask and a Traditional Chinese translation of Ocarina of Time were completed, but not released by iQue.

The iQue GBA is the Chinese version of the Game Boy Advance. It was released on 8 June 2004. 8 games have been released for the console. 12 more games were planned, but cancelled after high piracy of the system.

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