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Impossible Whopper
The Impossible Whopper is a veggie burger sold by Burger King. It is a variant of the Whopper, with a burger patty made from a meat alternative provided by Impossible Foods. It was first introduced in the United States in 2019 and made available in Canada in 2021.
By default, the Impossible Whopper is topped with tomatoes, lettuce, mayonnaise, ketchup, pickles, and onions; as with any other Burger King sandwich, customers can ask for toppings to be added or removed. It is typically cooked on the same grill as meat patties, though customers can request for it to be cooked separately.
Customers' opinions vary on how closely the Impossible Whopper resembles the beef Whopper. Reviewers have praised the burger's environmental benefits compared to the beef Whopper.
The Impossible Whopper was rolled out in 2019. Burger King already sold other veggie burgers before this, but they were not intended to be as meatlike as the Impossible Whopper. Burger King considered selling a burger from Beyond Meat but decided on Impossible Foods instead.
In developing the burger, Impossible Foods used the same recipe as their other products (their Impossible Burger was released in 2016) but redesigned the patties to match the shape of the regular Whopper and fit in the same bun. The Impossible Foods factory in Oakland, California, added an additional production line specifically for Impossible Whoppers. Burger King began test marketing the new burger in April 2019 at 59 locations in and around St. Louis, Missouri. This initial launch was accompanied with an April Fools-themed promotional video on April 1, 2019. That month, Burger King restaurants in St. Louis saw an increase in foot traffic, outperforming Burger King's average foot traffic nationwide by 18.5%, according to a market research firm. In May 2019, the trial was expanded to four cities.
In August 2019, the Impossible Whopper was made available nationwide, initially as a limited-time trial. Its price was $5.59, while the regular Whopper cost about $1 less. It was marketed as "100% Whopper, 0% Beef". As part of the rollout, Burger King offered a taste test box: customers could pay $7 to receive both a regular Whopper and an Impossible Whopper from DoorDash.
Burger King executive Chris Finazzo said that the new burger had "driven new guests into the restaurant", and Jose Cil, the CEO of Burger King's parent company Restaurant Brands International, said that it could "be part of the Burger King menu for the long term". In October 2019, Restaurant Brands International reported strong growth in sales, attributed to the popularity of the Impossible Whopper. The burger stayed on Burger King's menu and was still available in late 2022. As of 2024[update], Impossible Whopper is still available.
The introduction of the burger was seen as a promising sign for the future of the meat alternative industry. When it was first piloted in St. Louis, The New York Times reported that if Burger King began selling it throughout the United States, this would "more than double the total number of locations where Impossible's burgers are available". The Guardian wrote that the "fanfare" of the August 2019 rollout "would have been unimaginable" a decade before. Eric Bohl, a meat lobbyist, called the burger a wake-up call for his industry, stressing how similar the Impossible Whopper was to a beef burger.
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Impossible Whopper AI simulator
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Impossible Whopper
The Impossible Whopper is a veggie burger sold by Burger King. It is a variant of the Whopper, with a burger patty made from a meat alternative provided by Impossible Foods. It was first introduced in the United States in 2019 and made available in Canada in 2021.
By default, the Impossible Whopper is topped with tomatoes, lettuce, mayonnaise, ketchup, pickles, and onions; as with any other Burger King sandwich, customers can ask for toppings to be added or removed. It is typically cooked on the same grill as meat patties, though customers can request for it to be cooked separately.
Customers' opinions vary on how closely the Impossible Whopper resembles the beef Whopper. Reviewers have praised the burger's environmental benefits compared to the beef Whopper.
The Impossible Whopper was rolled out in 2019. Burger King already sold other veggie burgers before this, but they were not intended to be as meatlike as the Impossible Whopper. Burger King considered selling a burger from Beyond Meat but decided on Impossible Foods instead.
In developing the burger, Impossible Foods used the same recipe as their other products (their Impossible Burger was released in 2016) but redesigned the patties to match the shape of the regular Whopper and fit in the same bun. The Impossible Foods factory in Oakland, California, added an additional production line specifically for Impossible Whoppers. Burger King began test marketing the new burger in April 2019 at 59 locations in and around St. Louis, Missouri. This initial launch was accompanied with an April Fools-themed promotional video on April 1, 2019. That month, Burger King restaurants in St. Louis saw an increase in foot traffic, outperforming Burger King's average foot traffic nationwide by 18.5%, according to a market research firm. In May 2019, the trial was expanded to four cities.
In August 2019, the Impossible Whopper was made available nationwide, initially as a limited-time trial. Its price was $5.59, while the regular Whopper cost about $1 less. It was marketed as "100% Whopper, 0% Beef". As part of the rollout, Burger King offered a taste test box: customers could pay $7 to receive both a regular Whopper and an Impossible Whopper from DoorDash.
Burger King executive Chris Finazzo said that the new burger had "driven new guests into the restaurant", and Jose Cil, the CEO of Burger King's parent company Restaurant Brands International, said that it could "be part of the Burger King menu for the long term". In October 2019, Restaurant Brands International reported strong growth in sales, attributed to the popularity of the Impossible Whopper. The burger stayed on Burger King's menu and was still available in late 2022. As of 2024[update], Impossible Whopper is still available.
The introduction of the burger was seen as a promising sign for the future of the meat alternative industry. When it was first piloted in St. Louis, The New York Times reported that if Burger King began selling it throughout the United States, this would "more than double the total number of locations where Impossible's burgers are available". The Guardian wrote that the "fanfare" of the August 2019 rollout "would have been unimaginable" a decade before. Eric Bohl, a meat lobbyist, called the burger a wake-up call for his industry, stressing how similar the Impossible Whopper was to a beef burger.