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List of Burger King products
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List of Burger King products
When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, Burger King began expanding its menu by adding the Whopper. The company did not add another permanent hamburger to its menu until the introduction of the Big King sandwich in 1996 in response to McDonald's Big Mac sandwich. The company began experimenting with premium hamburgers, made from higher quality ingredients, in 1978 with the introduction of its Specialty Sandwich product line. The products were some of the first designed by a fast food restaurant chain that were intended to capture the adult market, members of which would be willing to spend more on a higher-quality product. However, it was not until 2002 when the company began to work on a premium burger in earnest. On the value side, Burger King first started offering sliders to its menu in the mid-1980s and offered them off and on for the next twenty years.
The company's first major chicken product, its Original Chicken Sandwich, was also part of the company's 1978 Specialty Sandwich line. Burger King's Chicken Tenders made their debut in a menu revision and expansion in 1985 to address the absence of a chicken fingers product akin to McDonald's Chicken McNuggets. The company began offering the first, nationally available grilled chicken sandwich product when it added the BK Broiler in the early 1990s. That sandwich would go on to be reformulated and renamed several times before settling on the current Grilled sandwich. The chain added a second chicken finger product with the introduction of its BK Chicken Fries product in the mid-2000s. Burger King's Chicken Fries would also be removed and re-added to its menu in response to ownership changes and customer demand.
The company introduced the first iteration of its breakfast menu was another addition that came in with the company's in a 1978 menu expansion. Initially a clone of McDonald's breakfast line, the company began to differentiate itself with the introduction of the Croissan'wich breakfast sandwich in 1982.
The Whopper sandwich is a hamburger sold by Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, it has undergone several reformulations including resizing and bread changes. The name is used in the Home of the Whopper advertising as well as the name of the BK Whopper Bar. The Whopper has prompted Burger King's competitors, mainly McDonald's with at least six different products and Wendy's with its Big Classic, to develop similar products designed to compete with it.
The company markets several variants of the burger, such as the Whopper Jr., as well as variants based on regional tastes or customs, such as the teriyaki Whopper in Japan or the LTO Canadian Whopper. With the company's expansion into India, the chain introduced two new variants on the Whopper while reintroducing the chicken version of the sandwich. To accommodate practitioners of Islam and Hinduism, who make up the majority of the Indian population, the chain has eliminated beef and pork from its menu. In their place, a combination of chicken, vegetarian patties and mutton are used in place of beef.
To promote continuing interest in the product, Burger King occasionally releases limited-time offerings ("LTO") on the Whopper such as the "Windows 7 Whopper" in Japan as a product tie-in with Microsoft's Windows 7 operating system. The hamburger contained seven stacked beef patties and measured 5 in (13 cm) high, weighed almost 2.2 lb (1.00 kg), and had more than 1,000 kcal (4,200 kJ). It was originally planned to be available for only seven days starting on 22 October 2009. Due to its success in selling 6,000 sandwiches within the first four days, Burger King decided to extend the promotion period an extra nine days, ending on 6 November.
As the signature product of the company, it is often at the center of advertising promotions, product tie-ins, and even corporate practical jokes and hoaxes such as its 1998 April Fool's Day prank where Burger King took out a full page advertisement in several national publications, such as USA Today, promoting a new version of the sandwich called the "Left-Handed Whopper". The advertisement claimed that the condiments were all rotated 180° to accommodate southpaws. Some of the early twenty-first century advertising programs, particularly in Europe, have drawn criticism for cultural insensitivity or misogyny. One such example was The Texican Whopper, an LTO version of the Whopper sold in Europe and was advertised with an ad that featured a pair of actors dressed as a cowboy and a lucha libre wrestler. The problem arose when the Mexican Ambassador to Spain complained that the commercial featured demeaning stereotypes of Mexicans. Additionally, the print version of the advertisement featured the wrestler wearing a cape that appeared to be a Mexican flag, a violation of Mexican laws governing the usage of its national banner.
The Big King sandwich is one of Burger King's major hamburger products and has been part of its menu for more than twenty years. During its testing phase in 1996–1997, it was originally called the Double Supreme and was configured similarly to the McDonald's Big Mac—including a three piece roll. It was later reformulated as a more standard double burger during the latter part of product testing in 1997. It was given its current name when the product was formally introduced in September 1997, but maintained the more conventional double cheeseburger format. Its introduction capped a period of sales success for Burger King, where the company successfully took on its rival McDonald's. The product was renamed King Supreme in 2001 when it was slightly reformulated as part of a menu restructuring during a period of corporate decline for the company in which its corporate parent, Diageo, was trying to sell the company. When a TPG Capital-led team of investors took over the company in 2002, the new management team again restructured the menu, eliminating the King Supreme in favor of its new BK Stacker line of sandwiches. The sandwiches were part of a line of controversial sandwiches high in fat and calories which several groups protested. A limited time offering (LTO) sandwich line known as BK Toppers accompanied the Stacker line briefly in 2012, including one sandwich known as the Deluxe topper — a virtual clone of the Big King in its formulation. The Stacker and Topper lines were discontinued in the United States shortly after, and the Big King returned to said market in November 2013 as a permanent product after the company was again sold, this time to 3G Capital of Brazil.
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List of Burger King products
When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, Burger King began expanding its menu by adding the Whopper. The company did not add another permanent hamburger to its menu until the introduction of the Big King sandwich in 1996 in response to McDonald's Big Mac sandwich. The company began experimenting with premium hamburgers, made from higher quality ingredients, in 1978 with the introduction of its Specialty Sandwich product line. The products were some of the first designed by a fast food restaurant chain that were intended to capture the adult market, members of which would be willing to spend more on a higher-quality product. However, it was not until 2002 when the company began to work on a premium burger in earnest. On the value side, Burger King first started offering sliders to its menu in the mid-1980s and offered them off and on for the next twenty years.
The company's first major chicken product, its Original Chicken Sandwich, was also part of the company's 1978 Specialty Sandwich line. Burger King's Chicken Tenders made their debut in a menu revision and expansion in 1985 to address the absence of a chicken fingers product akin to McDonald's Chicken McNuggets. The company began offering the first, nationally available grilled chicken sandwich product when it added the BK Broiler in the early 1990s. That sandwich would go on to be reformulated and renamed several times before settling on the current Grilled sandwich. The chain added a second chicken finger product with the introduction of its BK Chicken Fries product in the mid-2000s. Burger King's Chicken Fries would also be removed and re-added to its menu in response to ownership changes and customer demand.
The company introduced the first iteration of its breakfast menu was another addition that came in with the company's in a 1978 menu expansion. Initially a clone of McDonald's breakfast line, the company began to differentiate itself with the introduction of the Croissan'wich breakfast sandwich in 1982.
The Whopper sandwich is a hamburger sold by Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, it has undergone several reformulations including resizing and bread changes. The name is used in the Home of the Whopper advertising as well as the name of the BK Whopper Bar. The Whopper has prompted Burger King's competitors, mainly McDonald's with at least six different products and Wendy's with its Big Classic, to develop similar products designed to compete with it.
The company markets several variants of the burger, such as the Whopper Jr., as well as variants based on regional tastes or customs, such as the teriyaki Whopper in Japan or the LTO Canadian Whopper. With the company's expansion into India, the chain introduced two new variants on the Whopper while reintroducing the chicken version of the sandwich. To accommodate practitioners of Islam and Hinduism, who make up the majority of the Indian population, the chain has eliminated beef and pork from its menu. In their place, a combination of chicken, vegetarian patties and mutton are used in place of beef.
To promote continuing interest in the product, Burger King occasionally releases limited-time offerings ("LTO") on the Whopper such as the "Windows 7 Whopper" in Japan as a product tie-in with Microsoft's Windows 7 operating system. The hamburger contained seven stacked beef patties and measured 5 in (13 cm) high, weighed almost 2.2 lb (1.00 kg), and had more than 1,000 kcal (4,200 kJ). It was originally planned to be available for only seven days starting on 22 October 2009. Due to its success in selling 6,000 sandwiches within the first four days, Burger King decided to extend the promotion period an extra nine days, ending on 6 November.
As the signature product of the company, it is often at the center of advertising promotions, product tie-ins, and even corporate practical jokes and hoaxes such as its 1998 April Fool's Day prank where Burger King took out a full page advertisement in several national publications, such as USA Today, promoting a new version of the sandwich called the "Left-Handed Whopper". The advertisement claimed that the condiments were all rotated 180° to accommodate southpaws. Some of the early twenty-first century advertising programs, particularly in Europe, have drawn criticism for cultural insensitivity or misogyny. One such example was The Texican Whopper, an LTO version of the Whopper sold in Europe and was advertised with an ad that featured a pair of actors dressed as a cowboy and a lucha libre wrestler. The problem arose when the Mexican Ambassador to Spain complained that the commercial featured demeaning stereotypes of Mexicans. Additionally, the print version of the advertisement featured the wrestler wearing a cape that appeared to be a Mexican flag, a violation of Mexican laws governing the usage of its national banner.
The Big King sandwich is one of Burger King's major hamburger products and has been part of its menu for more than twenty years. During its testing phase in 1996–1997, it was originally called the Double Supreme and was configured similarly to the McDonald's Big Mac—including a three piece roll. It was later reformulated as a more standard double burger during the latter part of product testing in 1997. It was given its current name when the product was formally introduced in September 1997, but maintained the more conventional double cheeseburger format. Its introduction capped a period of sales success for Burger King, where the company successfully took on its rival McDonald's. The product was renamed King Supreme in 2001 when it was slightly reformulated as part of a menu restructuring during a period of corporate decline for the company in which its corporate parent, Diageo, was trying to sell the company. When a TPG Capital-led team of investors took over the company in 2002, the new management team again restructured the menu, eliminating the King Supreme in favor of its new BK Stacker line of sandwiches. The sandwiches were part of a line of controversial sandwiches high in fat and calories which several groups protested. A limited time offering (LTO) sandwich line known as BK Toppers accompanied the Stacker line briefly in 2012, including one sandwich known as the Deluxe topper — a virtual clone of the Big King in its formulation. The Stacker and Topper lines were discontinued in the United States shortly after, and the Big King returned to said market in November 2013 as a permanent product after the company was again sold, this time to 3G Capital of Brazil.
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