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IndiaMART InterMESH Ltd is an Indian B2B online marketplace company, headquartered in Noida. The company started its operations in 1996 when Dinesh Agarwal and Brijesh Agrawal founded the website IndiaMART.com,[3] a business-to-business portal to connect Indian manufacturers with buyers.[4][5]

Key Information

History

[edit]

Founded in 1996 by two cousins Dinesh Agarwal and Brijesh Agrawal, IndiaMART began as a B2B directory and website developer for SMEs.[6] At that time, India had only 15,000 internet users.[7]

Due to Indian rupee's appreciation between 2005 and 2007 and the impact of the 2008–09 US recession, the company decided to pivot the focus from export-oriented business to India-focused B2B market and raised funding from The Times Group and Intel Capital.[8][9][10]

In March 2016, it raised Series C funding from Amadeus Capital Partners and Quona Capital to scale up the activities of IndiaMART and Tolexo.[11] In 2016, IndiaMART invested in ProcMart.[12]

In June 2018, IndiaMART filled draft papers with SEBI to raise ₹600 crore through IPO and list on NSE and BSE.[13] In July 2019, IndiaMART went public via an IPO of ₹474 crore.[14][15] IndiaMART became the first online B2B marketplace to go public in India.[16]

As of 2019, IndiaMART was the largest Indian B2B marketplace for businesses with about 60% market share, according to KPMG.[16]

Subsidiaries

[edit]

In January 2022, IndiaMART acquired 100% stake in accounting software company Busy Infotech for ₹500 crore,[17] the acquisition was completed in April 2022, making BUSY a wholly owned subsidiary.[18] Busy is an Indian accounting software company focused on SMEs, offering comprehensive accounting, inventory management, and Indian indirect-tax compliance solutions, including complete GST functionalities such as e-invoicing and e-way bill generation.

Investments

[edit]

In 2019, IndiaMART led the Series A funding round in Vyapar.[19] In 2022, IndiaMART invested an additional ₹61.55 crore in Vyapar as part of its Series B funding.[20]

In 2024, it acquired a 10% stake in IDfy.[21]

Products

[edit]

IndiaMART handles 119 million products across 56 industry groups. It hosts 98,000 product categories - ranging from construction and building raw materials, industry plants, machinery and packaging material to electrical equipment, apparel to furniture, housewares, and cosmetics, among others. Godrej, Blue Star, Tata Motors, Automat, Essae, Hilti, TMTL are some of the biggest suppliers with IndiaMART. It hosts more than 8 million sellers and 211 million buyers on its platform.[22][23]

Regulatory and compliance

[edit]

In November 2020, IndiaMART filed a copyright infringement lawsuit against Justdial before the Delhi High Court on allegations of copying website compilations for the proposed JD Mart B2B marketplace.[24][25]

Since 2018, the USTR has listed IndiaMART as a "notorious market" due to reports of counterfeit products and illegal pharmaceuticals being sold on the marketplace.[26][27]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

IndiaMART

View on Grokipedia
from Grokipedia

IndiaMART InterMESH Limited is an Indian publicly listed company operating the country's largest online (B2B) , which connects suppliers and buyers across diverse industries by providing product listings, inquiries, and trade facilitation services. Founded in 1996 by cousins Dinesh Agarwal and Brijesh Agarwal and headquartered in , , the platform has grown to command approximately 60% market share in India's online B2B classified space, serving millions of small and medium enterprises (SMEs) through a subscription-based and pay-per-lead . The company went public in 2019 via an on the National Stock Exchange and , achieving significant revenue growth, with consolidated revenue from operations reaching ₹1,600 in fiscal year 2024-25, driven by expansions in digital tools and AI-enhanced matching capabilities. While praised for democratizing access to global markets for Indian SMEs, IndiaMART has faced scrutiny over data privacy practices and competition from emerging platforms, though it maintains dominance through its extensive supplier network exceeding 8 million listings.

History

Founding and Early Development

IndiaMART was founded in April 1996 by Dinesh Agarwal, an engineer and former senior systems analyst at HCL Technologies, who invested an initial ₹40,000 to launch an online business-to-business (B2B) directory aimed at connecting Indian suppliers, particularly small and medium enterprises (SMEs), with international buyers for export opportunities. At the time, internet penetration in India was minimal, with fewer than 1,000 users nationwide, and B2B e-commerce was virtually nonexistent, making the venture a pioneering effort in digital trade facilitation during the country's early internet adoption phase. Agarwal's cousin, Brijesh Agrawal, joined shortly thereafter as co-founder, contributing to the platform's development as a simple online catalog of supplier listings, which relied heavily on inquiries and manual lead matching due to limited web infrastructure. The platform initially emphasized export-focused categories like textiles, chemicals, and machinery, drawing from Agarwal's prior experience as a trader to address inefficiencies in traditional sourcing networks. By focusing on through supplier registrations and word-of-mouth among SMEs, IndiaMART achieved steady expansion despite dial-up connectivity challenges and low , reaching thousands of listings within its first few years. In 1999, the company was formally incorporated as IndiaMART InterMESH Limited, marking a shift toward structured operations and scalability, though it continued to operate with a lean team in , prioritizing supplier over aggressive . Early revenue came from basic listing fees and premium services for enhanced visibility, enabling reinvestment into website improvements amid India's , where many peers faltered but IndiaMART persisted through bootstrapping and focus on verifiable trade leads. This foundational period laid the groundwork for its evolution into a comprehensive B2B , with consistent annual growth rates of 45-60% from , driven by the platform's utility in bridging asymmetries in fragmented supply chains.

Expansion and Key Milestones

IndiaMART expanded its operations following its launch in , initially focusing on facilitating B2B connections between Indian suppliers and global buyers through its online portal. By 1999, the company was formally incorporated as IndiaMART InterMESH Ltd., enabling structured growth in digital infrastructure. In 2003, it introduced TrustSeal, a verification program for suppliers' documentary credentials, which enhanced platform credibility and supported early adoption among small and medium enterprises (SMEs). The platform's domestic expansion accelerated in with the launch of services tailored for Indian businesses, allowing SMEs to access a broader customer base beyond exports. This shift contributed to sustained user growth, culminating in FY2019 metrics of 723.5 million aggregate visits, including 550.3 million from mobile devices representing 76% of traffic, and a registered base of 82.7 million buyers alongside 5.55 million supplier storefronts as of March 31, 2019. Organic traffic growth, driven by visibility, supported a 32.9% (CAGR) in unique buyers from earlier periods through 2022. A pivotal milestone occurred in 2019 with the initial public offering (IPO), which opened on June 24 and closed on June 26, priced at ₹970-₹973 per share, followed by listing on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) on July 4, where shares debuted at a 34% premium to the issue price. The IPO, structured as an offer for sale of up to 4,887,862 equity shares by promoters, raised approximately $70 million and marked one of the few e-commerce listings in India at the time, signaling investor confidence in its B2B model. Subsequent achievements included a 2-for-1 effective June 21, 2023, aimed at improving and accessibility for retail investors. Financial expansion continued, with consolidated from operations reaching ₹269 in Q4 FY2023, reflecting 33% year-over-year growth driven by a 20% rise in paying suppliers. In Q4 FY2024, net profit surged 79% to ₹99.6 amid expansion, underscoring operational scaling in a competitive digital marketplace.

Recent Developments and Public Listing

IndiaMART InterMESH Limited launched its (IPO) on June 24, 2019, and it closed on June 26, 2019, with shares priced in the band of ₹970 to ₹973. The IPO aimed to raise approximately ₹475 through an offer for sale of 48.86 equity shares, marking the first public listing of an online B2B marketplace in . Shares listed on the National Stock Exchange (NSE) and (BSE) on July 4, 2019. Post-listing, IndiaMART has sustained operational expansion amid India's growing . In fiscal year 2024-25 (April 2024 to March 2025), the company released its on April 29, 2025, highlighting continued focus on MSME and platform enhancements. For the third quarter of FY25 (October to December 2024), consolidated revenue grew 16% year-over-year to ₹354 , supported by an EBITDA margin of 43%, despite a decline of 3,500 in paying suppliers. In early FY26, IndiaMART's board met on October 17, 2025, to approve unaudited financial results for the second quarter and half-year ended September 30, 2025, reflecting ongoing quarterly reporting obligations as a listed entity. Preliminary data for Q2 FY26 indicated consolidated of ₹401.20 , down 2.9% from the prior year, amid seasonal fluctuations in B2B . These developments underscore IndiaMART's adaptation to post-IPO regulatory scrutiny and market dynamics, with emphasis on diversification beyond traditional listings.

Business Model and Operations

Core Platform Mechanics

IndiaMART operates as a classifieds-style B2B , primarily facilitating rather than direct transactions. Suppliers register for free to create company profiles and detailed product or service listings, which include specifications, images, videos, pricing information, and contact details to attract potential buyers. As of recent data, the platform hosts listings from over 84 (8.4 million) registered suppliers across diverse categories, enabling small and medium enterprises to showcase offerings without upfront inventory or management by IndiaMART. Buyers, numbering around 21.5 (215 million) registered users, utilize keyword-based searches, category browsing, and advanced filters such as location, price range, and supplier ratings to identify relevant suppliers. They can also post Requests for Quotations (RFQs) specifying requirements, prompting suppliers to submit customized offers. The search functionality supports multi-language queries and voice-assisted inputs, broadening for users in regional markets. Once a match is identified, buyers initiate contact through forms or dedicated platform phone numbers, generating leads that suppliers track and respond to via an integrated Lead Management System (LMS) dashboard. This system allows suppliers to prioritize, follow up on, and analyze leads for conversion efficiency. Data-driven algorithmic further refines connections by analyzing user behavior, query patterns, and historical interactions to suggest relevant buyer-supplier pairs, enhancing response times and deal closure rates without mandating on-platform payments or fulfillment. The mechanics emphasize network effects, where increased supplier density draws more buyers, sustaining organic growth in a horizontal covering products from goods to industrial machinery.

Revenue Streams and Monetization

IndiaMART primarily monetizes through a subscription-based model targeted at suppliers, who pay for premium access to buyer inquiries and enhanced platform features. Under this structure, buyers post requirements (Buy Leads) at no cost, while suppliers subscribe to packages granting credits for responding to leads, improved search visibility, and priority listings. Subscriptions constituted approximately % of total revenues as of fiscal year 2022. Subscription tiers, such as the IndiaMART Advantage Program, allocate varying numbers of lead credits—e.g., higher plans provide more responses per lead—and include add-ons like custom website building or promotional banners. Suppliers can supplement subscriptions by purchasing extra leads on a pay-per-lead basis, where each additional inquiry access incurs a deducted from credit points. This hybrid approach encourages ongoing engagement, with pay-per-lead serving as a flexible upsell for high-demand periods. Ancillary revenue streams include slots for featured supplier profiles and value-added verification services like TrustSEAL, which certifies business legitimacy to boost lead quality and conversion rates for paying users. These services enhance supplier credibility but represent a smaller portion of overall compared to core subscriptions. Transaction fees on completed deals are minimal or absent, as the platform focuses on rather than end-to-end facilitation.

Technology Infrastructure

IndiaMART's technology infrastructure relies on a combination of open-source tools and a transitioning architecture from monolithic to microservices-based systems to support its B2B marketplace operations. Key components include for web serving, and for backend development, for search functionality, and for logging and monitoring, and tools like for caching, as the operating system, for version control, and for configuration management. The platform has adopted Devtron to enhance developer productivity by 40%, facilitating containerized deployments and orchestration amid this shift. The company employs a multi-cloud strategy emphasizing , with providing instances through Compute Engine to handle variable traffic loads from millions of users. This setup supports persistent storage using local SSDs, which reduces infrastructure costs, improves query performance, and simplifies scaling compared to traditional networked storage solutions. IndiaMART's infrastructure criteria prioritize providers capable of elastic scaling to accommodate peak demands without . Security and reliability are bolstered by ISO 27001 certification for and for business continuity, alongside AI-driven tools for detection, enhanced search, and threat mitigation via Google Cloud Armor. The adoption of and open-source technologies, as outlined by CIO Prabhakar, aims to foster innovation while maintaining platform stability for buyer-supplier interactions.

Services and Features

Buyer and Supplier Tools

IndiaMART provides distinct tools tailored to buyers and suppliers to facilitate efficient B2B transactions on its platform. Buyers utilize search functionalities, posting, and sourcing aids to identify and connect with suppliers, while suppliers leverage systems, product listing capabilities, and subscription-based enhancements to increase visibility and convert inquiries into sales. These tools operate within a free basic access model, with premium features available via paid subscriptions.

Buyer Tools

Buyers can register for free and create a business profile to access core features, including advanced search options using keywords, categories, or filters to locate products and services from millions of listings across diverse industries such as machinery, , and . A key functionality is posting buy leads or Requests for Quotations (RFQs), which notify relevant suppliers to respond with quotes, enabling direct negotiation. The platform's Buyer allows management of purchase requirements, tracking of responses, and improved communication with suppliers. Additional buyer aids include the IndiaMART Product Sourcing Chrome Extension, which streamlines posting buying requirements and sourcing raw materials or directly from suppliers. Secure transaction support features services for protected payments, and integration with shipping options via "Ship with IndiaMART" for handling. access ensures on-the-go functionality, with connections prioritized to verified suppliers indicated by mobile verification markers.

Supplier Tools

Suppliers begin with free registration, requiring a minimum of three product or service listings to activate visibility, followed by a system that serves as a CRM for organizing, tracking, and following up on inquiries from buyers. This Lead Manager, available on desktop and mobile, categorizes leads and supports conversion through systematic tracking. Productivity enhancements include the Preferred Number Service, a cloud telephony tool linking up to eight phone numbers for handling simultaneous buyer calls without revealing direct contact details. Paid subscriptions such as the IndiaMART Advantage Program and IM Leader provide boosted search rankings, verified leads, and AI-driven optimization for business reach, alongside tools like TrustSEAL for credibility badges, Mini Dynamic Catalog for automated product showcases, and Maximiser for enhanced listings. Suppliers also access "Pay with IndiaMART" for integrated payment processing and "Ship with IndiaMART" for , plus a learning center for platform best practices. These features aim to maximize enquiry volume, with no commissions charged on sales.

Lead Generation and Matching

IndiaMART generates leads primarily through buyer-submitted inquiries, referred to as "buy leads," in which potential buyers detail specific requirements for products, services, quantities, or other criteria. These inquiries are aggregated from buyer interactions on the platform, including search queries and posted requests, enabling the system to capture demand signals across categories. The platform allocates these leads to registered suppliers based on subscription plans, with distribution determined by package tiers; for example, the Mini Dynamic Catalog monthly plan delivers 7 buy leads per week, while annual variants provide 10, supplemented by daily bonus leads. Suppliers receive notifications via app, email, or and must actively accept or reject leads, incurring charges only for accepted ones to ensure relevance and accountability. Matching occurs via AI-driven algorithms that analyze buyer requirements against supplier profiles, incorporating factors such as product specifications, geographic proximity, and behavioral patterns derived from historical interactions. This behavior-based system prioritizes suppliers best equipped to fulfill needs by category and location, using a combination of open-source models and APIs to optimize recommendations and refine matches over time through continuous learning. Personalized recommender systems further enhance precision by predicting compatibility, aiming to boost engagement and conversion rates while minimizing mismatches. Suppliers can refine their eligibility by updating profiles, setting preferences for product types or regions, and responding promptly to improve algorithmic favorability in future distributions.

Verification and Security Measures

IndiaMART employs a multi-tiered verification process primarily targeted at suppliers to enhance platform trustworthiness. Suppliers can achieve "Verified Supplier" status through a basic validation where IndiaMART employees conduct a phone call to confirm addresses, names, and contact details; this requires sellers to first register, verify their mobile and via OTP, and add at least six products to their catalog. For enhanced credibility, the involves document scrutiny, including GST registration and incorporation papers, distinguishing verified suppliers and signaling reliability to buyers. Exporters undergo additional checks under the Verified Exporter Service, encompassing export licenses, GST details, and business validations to mitigate risks in . Buyer verification is less formalized, relying instead on user-reported feedback and platform alerts rather than mandatory checks. Security protocols on IndiaMART prioritize data protection and transaction integrity, utilizing 256-bit SSL encryption to secure communications and payments, aligning with industry standards for preventing unauthorized access. The platform issues fraud alerts and promotes badges like TrustSEAL to flag potentially unreliable listings, while encouraging users to independently validate suppliers via GST portals or bank details. Despite these measures, external analyses note limitations, such as the absence of Alibaba-style gold supplier audits or real-time vouching, prompting buyers to cross-verify details like IFSC codes against claimed locations to avoid discrepancies. IndiaMART also complies with India's Rules, including reasonable security practices for sensitive data, though enforcement relies on self-reported compliance.

Financial Performance

Revenue Growth and Profitability

IndiaMART has demonstrated consistent revenue growth since its public listing in June 2019, primarily driven by subscription fees from suppliers and services. For fiscal year 2025 (ending March 31, 2025), revenue from operations increased 15.9% to ₹13,200.58 million from ₹11,389.94 million in FY2024. This growth reflects expansion in the supplier base and higher average revenue per paying supplier, amid a competitive landscape in . Total income rose 22.6% to ₹16,038.67 million, bolstered by other income streams including interest and investments. Profitability metrics have shown strength, with operating EBITDA improving in FY2025, supported by scalable platform operations and controlled costs. Net profit surged 64.9% year-over-year, elevating net profit margins from 27.9% in FY2024 to 39.7% in FY2025, attributed to efficient and reduced relative operating expenses. Quarterly results in FY2025 varied; for instance, Q1 FY2025 (April-June 2024) saw standalone revenue grow 18%, while consolidated EBITDA margins hovered around 33% in subsequent periods.
Fiscal YearRevenue from Operations (₹ million)YoY Growth (%)Net Profit Margin (%)
FY202411,389.94-27.9
FY202513,200.5815.939.7
Into FY2026, growth moderated; Q2 (July-September 2025) consolidated rose 12% to ₹3,910 million, though net profit fell 38.8% to ₹827 million due to one-off factors like treasury losses. Deferred , an indicator of future income, grew 18% year-over-year to ₹1,755 by Q2 FY2026, signaling sustained demand. Overall, IndiaMART's asset-light model has enabled high margins, though profitability remains sensitive to acquisition costs and economic cycles affecting SMEs.

Market Valuation and Stock Performance

IndiaMART InterMESH Ltd., the parent company operating the IndiaMART platform, conducted its (IPO) from June 24 to 26, 2019, offering 4.89 million shares at a price band of ₹970 to ₹973 per share, raising approximately ₹475 entirely through an offer for sale. The IPO was subscribed 36.21 times overall, with qualified institutional buyers subscribing 30.83 times and non-institutional investors 62.13 times. Shares listed on the National Stock Exchange (NSE) and (BSE) on July 4, 2019, opening at ₹1,180, a 21.4% premium over the upper price band, reflecting strong initial investor demand for the B2B marketplace operator. Post-listing, the experienced volatility but delivered significant long-term gains, rising from the IPO of around ₹972 to a peak of ₹2,799 within 52 weeks as of 2025. As of 24, 2025, the share closed at ₹2,370.80 on the NSE, with a 52-week range of ₹1,900.10 to ₹2,799.00, indicating a correction from recent highs amid broader market conditions. Over the past year, the declined by approximately 2.79%, underperforming the S&P BSE Sensex benchmark, though it has compounded positively since listing, with a 10-year stock CAGR reflecting sustained growth driven by expansion. Market capitalization stood at ₹14,243 crore as of October 24, 2025, valuing the company at roughly 9.7 times its trailing twelve-month of ₹1,472 crore. The trailing price-to-earnings (P/E) ratio was 24.16, based on derived from net profit of ₹538 crore, positioning it at a premium relative to some peers but aligned with high-growth digital platforms, though analysts note sensitivity to economic cycles affecting B2B transactions. Enterprise value approximated ₹11,394 crore, incorporating and cash positions, with an EV/ multiple of 8.3x for the latest period. These metrics underscore a valuation supported by consistent profitability but vulnerable to fluctuations in volumes and competitive pressures in the sector.

Controversies and Regulatory Issues

Allegations of Counterfeit Goods

In 2022, the Trade Representative's Notorious Markets List identified IndiaMART as a platform where , including pharmaceuticals, , and apparel, were allegedly available in large volumes. The report highlighted IndiaMART's role in facilitating access to such infringing products through its supplier listings, though it noted the platform's classification as an rather than a direct seller. A prominent legal challenge arose in 2021 when Puma SE filed a suit against IndiaMART in the , alleging the platform hosted multiple listings for Puma products by unauthorized sellers. On January 3, 2024, the denied IndiaMART safe harbor protection under India's Information Technology Act, ruling that the platform's failure to proactively verify listings or remove infringing content after complaints exposed it to liability, as it effectively enabled violations. The issued an restraining IndiaMART from displaying Puma goods and directed the removal of offending listings. Subsequent rulings in 2025 reinforced these obligations, with a division bench affirming that listing counterfeit goods bearing registered trademarks constitutes infringement, and intermediaries like IndiaMART cannot claim absolute safe harbor without , such as verifying seller authenticity or blocking known infringing keywords like "Puma." Estimates from analyses suggest that counterfeit items may comprise over 50% of certain categories on IndiaMART, particularly pharmaceuticals and , exacerbating risks for buyers seeking genuine products. IndiaMART maintains it operates as a without inventory control and relies on user complaints for remediation, disclaiming responsibility for supplier misconduct. However, critics argue this passive approach inadequately addresses systemic counterfeiting, given the platform's scale and the prevalence of unverified sellers.

Fraud and Scam Complaints

IndiaMART has faced numerous complaints from users alleging involvement in and , primarily through fake suppliers listing or non-existent products, leading to financial losses for buyers. Review platforms such as report a low average rating of 1.7 out of 5 from over 330 reviews, with many users describing the site as "loaded with suppliers and manufacturers with fake IDs" and warning against monetary losses from unverified contacts. Similarly, MouthShut.com aggregates a 1.6 out of 5 rating from more than 8,300 reviews, including accounts of sellers scamming buyers for sums like ₹10 while IndiaMART continued to display the fraudulent listings despite complaints. Buyer scam reports often involve suppliers demanding advance payments for undelivered , with the platform accused of releasing payments prematurely without verifying samples or proforma invoices. For instance, in July 2024, a user detailed being cheated after IndiaMART disbursed payment to a supplier within two hours of order placement, despite the buyer not receiving promised or . Another case in June 2025 involved a buyer losing ₹24,000 after ordering commodities like jeera and pulses from a listed supplier, prompting an for online fraud. In February 2023, arrested an animation artist from for cheating multiple businessmen via IndiaMART by posing as a supplier, highlighting vulnerabilities in user verification. Sellers have also reported scam-like practices by the platform itself, such as sudden deletion of listings and buyer data without notice, coupled with pressure to purchase paid upgrades for "leads" that yield little value. A May 2025 Reddit thread described this as turning IndiaMART into a "scam for sellers," with users urging others to share similar experiences amid allegations of fraudulent data handling. IndiaMART's official policy disclaims responsibility for third-party fraud, advising users to report incidents via email or helpline, but critics argue this response is inadequate given the platform's role in facilitating initial contacts. No comprehensive regulatory data quantifies the scale of such complaints, though user forums like Quora and Reddit frequently cite fake supplier profiles as a systemic issue, with some advising against trusting the platform outright. IndiaMART has faced legal challenges primarily concerning its status as an online under Section 79 of the , which provides safe harbor protection from liability for third-party listings provided the platform does not initiate, select, or modify unlawful content and acts upon specific knowledge of infringement. In trademark disputes, such as the 2025 case filed by Puma SE against IndiaMART Intermesh Ltd., the ruled that including brand names like "PUMA" in searchable drop-down menus does not constitute infringement absent evidence of active facilitation of sales, upholding IndiaMART's intermediary defense while directing it to implement proactive measures like keyword blocking upon . The court emphasized that mere listing capabilities do not equate to endorsement or control over supplier products, though it mandated "reasonable efforts" to curb repeats of notified infringements, highlighting tensions between platform and owners' demands for stricter monitoring. Regulatory compliance issues have emerged in sector-specific domains, notably pharmaceuticals, where listings of unapproved or patented drugs on the platform prompted complaints to the (CDSCO). In September 2025, the granted interim relief to IndiaMART, restraining CDSCO from prosecuting the company for alleged illegal drug sales, as it invoked safe harbor by arguing listings were user-generated and promptly addressed upon notices. Sources indicated complaints from firms like Kyowa Kirin over listings of drugs such as Crysvita at suspiciously low prices, raising concerns of or unauthorized sales, yet the court found no basis to pierce intermediary protections without proof of IndiaMART's direct involvement. This ruling underscores unresolved conflicts between India's general IT safe harbor framework and stringent sectoral laws like the , which impose liabilities potentially incompatible with passive platform models. Additionally, IndiaMART initiated litigation against Just Dial Ltd. in 2023, alleging unauthorized scraping and use of its proprietary supplier database compilations for competitive B2B services, illustrating defensive legal strategies amid data protection challenges in the sector. These cases reflect broader compliance pressures on IndiaMART to balance facilitation with obligations under evolving regulations, including the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, which require and proactive content moderation without eroding core intermediary immunities.

Impact and Reception

Economic Contributions to India

IndiaMART serves as a key digital infrastructure for India's micro, small, and medium enterprises (MSMEs), which collectively contribute approximately 30% to the country's , over 45% to exports, and employment for around 18.42 individuals as per recent registrations. By operating a subscription-based platform that generates leads rather than processing transactions directly, IndiaMART enables suppliers to connect with buyers without intermediary commissions, thereby reducing barriers to market entry for resource-constrained MSMEs. In FY 2023-24, the platform hosted 7.9 million Indian supplier storefronts and 194 million registered buyers, delivering 520 million enquiries that facilitated potential trade opportunities across diverse sectors. This lead-generation model has onboarded over 55,000 small-scale suppliers in the same , enhancing their visibility and sales prospects in both domestic and international markets. from platform usage indicates high repeat engagement, with 53% of buyers returning and 37% of suppliers also acting as buyers, underscoring sustained economic activity. For export-oriented MSMEs, IndiaMART supports access to global buyers, aligning with broader trends where MSME exports grew from ₹3.95 crore in FY 2020-21 to ₹12.39 crore in recent years, though the platform's direct export revenue share remains modest at 0.4% of its turnover. Such connectivity aids causal chains of growth by lowering asymmetries and transaction costs, empirically boosting MSME profitability through improved acquisition as noted in studies on digital marketplaces. Beyond direct facilitation, IndiaMART's operations contribute to and fiscal revenues; the company employed 5,384 individuals in FY 2023-24, with over 900 internal promotions, while its net profit of ₹3,340 million supports inflows. By digitizing B2B interactions—45% of buyers originate from small cities—the platform promotes , amplifying MSME resilience and contributing to India's and multipliers without relying on subsidies for its core model. This aligns with first-principles efficiency in matching , though impacts are inferred from lead volumes rather than tracked transaction outcomes due to the platform's non-custodial design.

User Reviews and Criticisms

Users report mixed experiences with IndiaMART, though aggregate ratings indicate predominant dissatisfaction. On , the platform holds a 1.7 out of 5 rating based on 331 reviews as of 2025, with frequent complaints centering on fraudulent suppliers using fake identities to solicit advance payments before vanishing. Similarly, MouthShut.com rates it at 1.6 out of 5 from over 8,359 reviews, highlighting issues like unprofessional sellers, substandard product quality, and delayed or non-delivery of goods. Sitejabber echoes this with a 1.6-star average from 393 reviews, where buyers express frustration over unreliable transactions and minimal recourse. Positive feedback, often from sellers, praises the platform's capabilities. Company-provided testimonials claim that verified leads contribute to 40-50% of sales for some businesses, enabling market expansion within months of joining. Individual buyers occasionally note success in sourcing bulk items at competitive rates through genuine suppliers, particularly in industrial categories like chemicals. However, such endorsements appear selective and are outnumbered by negative accounts, suggesting that while functional for established users exercising , the platform's value diminishes for novices due to inconsistent supplier reliability. Criticisms predominantly focus on scam prevalence and inadequate verification. Users frequently report encounters with fake sellers who demand upfront payments for undelivered or products, with IndiaMART disclaiming liability despite facilitating connections. In a July 2025 LinkedIn post, a user detailed losing ₹5.5 to an unverified vendor, underscoring lax accountability. A Reddit thread from April 2024 described deceptive subscription sales tactics by representatives, leading to unwanted ₹3,540 monthly commitments under false promises of enhanced visibility. goods are another recurring issue, with estimates indicating over 50% of listings in sectors like pharmaceuticals and may be fake, as platforms fail to proactively curb infringements despite court rulings holding them accountable. IndiaMART's reporting tools exist but are criticized as ineffective, with users alleging non-responsiveness and seller protection over buyer safeguards. These patterns reflect systemic challenges in B2B marketplaces where scale prioritizes quantity over , eroding trust for casual participants.

Achievements and Competitive Position

IndiaMART maintains a leading competitive position in India's online B2B sector, holding over 60% in the B2B listings space as of 2023, driven by its extensive network of suppliers and buyers. The platform outperforms rivals such as , Udaan, and ExportersIndia through features like the TrustSEAL verification system, which enhances supplier credibility and user trust, contributing to its dominance in user base and transaction volume. Key achievements include consistent recognition for corporate reporting excellence, with IndiaMART's Integrated securing from the League of American Communications Professionals (LACP) Spotlight Awards for three consecutive years, including a score of 98/100 in 2024 that ranked it 46th among the top 100 global annual reports. In 2022, the report ranked 35th worldwide and 5th in at the same LACP competition. Additionally, in October 2024, IndiaMART received an award for excellence in at the Technology Senate Awards organized by Express Computer. The company's milestones underscore its operational scale, including listing over 4.7 million suppliers by 2018 and sustaining market leadership amid growing adoption in , where it remains the largest player by supplier and user metrics. These accomplishments reflect IndiaMART's ability to innovate in digital matchmaking for small and medium enterprises, positioning it ahead of fragmented competitors in a market projected to expand significantly.

References

  1. https://investor.indiamart.com/company-information/company-profile
  2. https://corporate.indiamart.com/
  3. https://corporate.indiamart.com/2014/02/19/the-founder-of-indiamart-dinesh-agarwal/
  4. https://wafflebytes.com/blog/indiamart-business-model/
  5. https://investor.indiamart.com/files/IndiaMART_Annual_Report_FY_2024-25.pdf
  6. https://corporate.indiamart.com/about-us/
  7. https://www.founderthesis.com/p/from-by-lanes-of-delhi-to-an-ipo
  8. https://yourstory.com/2019/06/indiamart-ipo-dinesh-agarwal-growth-ecommerce-b2b-startup
  9. https://www.livemint.com/Companies/5JO4fE02uyUb8iFcY8md5O/What-you-need-to-know-about-Indiamart.html
  10. https://corporate.indiamart.com/2001/07/01/indiamart-com-a-third-party-b2b-marketplace-started-in-1996-when-internet-was-in-its-infancy-in-india-and-b2b-was-unheard-of/
  11. https://corporate.indiamart.com/2019/11/11/starting-up-when-india-only-had-500-internet-users-indiamarts-brijesh-agarwal-on-building-in-india-and-the-journey/
  12. https://yourstory.com/2016/06/indiamart-dinesh-agarwal
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