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Information Please

Information Please is an American radio quiz show, created by Dan Golenpaul, which aired on NBC from May 17, 1938, to April 22, 1951. The title was the contemporary phrase used to request from telephone operators what was then called "information" and later called "directory assistance".

The series was moderated by Clifton Fadiman. A panel of experts would attempt to answer questions submitted by listeners. For the first few shows, a listener was paid $2 for a question that was used, and $5 more if the experts could not answer it correctly. When the show got its first sponsor (Canada Dry), the total amounts were increased to $5 and $10 respectively. A complete Encyclopædia Britannica was later added to the prize for questions that stumped the panel. At the end of the November 5th, 1940 program (131), an announcement was made that Canada Dry was ending their sponsorship of the program. Also, it was announced that the program was moving to another network and on Fridays.

The amounts rose to $10 and $25 when Lucky Strike took over sponsorship of the program.

By 1948, the prizes changed to the following: submitting a question awarded the viewer an Encyclopædia Britannica world atlas, and stumping the panel added a $50 savings bond plus the complete encyclopedia. They also replaced the regular sponsorship with a different sponsor for certain broadcasts.

Panel regulars included writer-actor-pianist Oscar Levant and newspaper columnists and renowned wits and intellectuals Franklin P. Adams and John Kieran. All the panelists were well versed in a wide range of topics, though each had a specialty. Music and film questions were often addressed to Levant. Adams was well known for his mastery of poetry, popular culture and Gilbert and Sullivan. Kieran was an expert in natural history, sports and literature. A typical question would have three or four parts and would require the panelists to get a majority of the questions right, lest they lose the prize money.

The show would always have a fourth guest panelist, usually either a celebrity, a politician or writer. Guest panelists included Fred Allen, Leonard Bernstein, Boris Karloff, Clare Boothe Luce, Groucho Marx, Dorothy Parker, S. J. Perelman, Sigmund Spaeth, Rex Stout, Jan Struther, Deems Taylor, Jackie Robinson, Alexander Woollcott, George S. Kaufman, Ruth Gordon, Orson Welles, Basil Rathbone, Moe Berg, and a very young Myron "Mike" Wallace.

The show was as much a comedy as a quiz show. The panelists displayed a quick wit in answering the questions, reveling in puns and malapropisms. (For instance, once the panel was asked to supply a common household expression. Adams: "Please pass the salt." Kieran: "The front doorbell's ringing." Levant: "Are you going to stay in that bathroom all day?") Due to the spontaneous nature of the program, it became the first show for which NBC allowed a prerecorded repeat for the West Coast.

During World War II, the show frequently went on tours from its New York City base to promote the buying of war bonds. Instead of the usual cash prize, a question writer would win a bond. The show received several awards as an outstanding radio quiz show. It is also believed to be the earliest example of the panel game genre.

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