Information pollution
Information pollution
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Information pollution

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Information pollution

Information pollution (also referred to as info pollution) is the contamination of an information supply with irrelevant, redundant, unsolicited, hampering, and low-value information. Examples include misinformation, disinformation, junk e-mail, and media violence.

The spread of useless and undesirable information can have a detrimental effect on human activities. It is considered to be an adverse effect of the information revolution.

Information pollution generally applies to digital communication, such as e-mail, instant messaging (IM), and social media. The term acquired particular relevance in 2003 when web usability expert Jakob Nielsen published articles discussing the topic. As early as 1971 researchers were expressing doubts about the negative effects of having to recover "valuable nodules from a slurry of garbage in which it is a randomly dispersed minor component." People use information in order to make decisions and adapt to circumstances. Cognitive studies demonstrated human beings can process only limited information before the quality of their decisions begins to deteriorate. Information overload is a related concept that can also harm decision-making. It refers to an abundance of available information, without respect to its quality.

Although technology is thought to have exacerbated the problem, it is not the only cause of information pollution. Anything that distracts attention from the essential facts required to perform a task or make a decision could be considered an information pollutant.

Information pollution is seen as the digital equivalent of the environmental pollution generated by industrial processes. Some authors claim that information overload is a crisis of global proportions, on the same scale as threats faced by environmental destruction. Others have expressed the need for the development of an information management paradigm that parallels environmental management practices.

The manifestations of information pollution can be classified into two groups: those that provoke disruption, and those that damage information quality.

Typical examples of disrupting information pollutants include unsolicited electronic messages (spam) and instant messages, particularly in the workplace. Mobile phones (ring tones and content) are disruptive in many contexts. Disrupting information pollution is not always technology based. A common example are newspapers, where subscribers read less than half or even none of the articles provided.[clarification needed] Superfluous messages, such as unnecessary labels on a map, also distract.

Alternatively, information may be polluted when its quality is reduced. This may be due to inaccurate or outdated information, but it also happens when information is badly presented. For example, when content is unfocused or unclear or when they appear in cluttered, wordy, or poorly organised documents it is difficult for the reader to understand.

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