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Is This It

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Is This It

Is This It is the debut studio album by American rock band the Strokes. It was first released on July 30, 2001, in Australia, with RCA Records handling the release internationally and Rough Trade Records handling the United Kingdom release. It was recorded at Transporterraum in New York City with producer Gordon Raphael during March and April 2001. For their debut, the band strived to capture a simple sound that was not significantly enhanced in the studio. Building on their 2001 EP The Modern Age, the band members molded compositions largely through live takes during recording sessions, while lead singer and songwriter Julian Casablancas continued to detail the lives and relationships of urban youth in his lyrics.

After completing the album, the Strokes embarked on a promotional world tour before its release. The album was released progressively to coincide with their tour dates, with it being released in Japan on August 22 and the United Kingdom on August 27. The album's cover photograph was deemed too sexually explicit for the US market, and was replaced there. After the September 11 attacks, the American compact disc release was delayed from September 25 to October 9 and had its track list amended, with the song "New York City Cops" being removed and replaced with the newly written track "When It Started"; however, the American vinyl release still includes the track as a result of its release falling on September 11. Three singles were released from the album: "Hard to Explain", "Last Nite", and "Someday".

Promoted by the music press for its twin-guitar interplay and melodic, pop-influenced sound, Is This It peaked at number 33 on the US Billboard 200 and number two on the UK Albums Chart, going on to achieve platinum status in several countries. The album received widespread acclaim upon release, with critics praising it for its charisma and rhythm, which often referenced the works of 1970s garage rock bands. The release of the album was a watershed moment, and crucial in the reinvention of post-millennium guitar music. As a result, Is This It is widely considered to be one of the most influential albums of all time, and has appeared in many publications' lists of the best albums of the 2000s and of all time.

In 1998, the Strokes consisted of singer Julian Casablancas, guitarist Nick Valensi, bassist Nikolai Fraiture, and drummer Fabrizio Moretti. Casablancas's stepfather and Moretti's and Fraiture's older brothers introduced the quartet to the music of reggae artist Bob Marley, protopunk group the Velvet Underground, and alternative rock band Jane's Addiction. Discussing the formative stages of the group, Moretti noted, "Our music was, like, [the Doors'], but trying to be classical. We all took music classes and tried writing songs, and when we put them together they were this crazy amalgam of insane ideas that we thought was really cool." In 1998, Albert Hammond Jr., whom Casablancas knew from his time at a Swiss boarding school, moved to New York City to attend film school and joined the Strokes as a second guitarist. His arrival provided the catalyst for the band's musical and emotional evolution.

By 2000, all band members had part-time jobs and were practicing new material several nights a week in a small hired recording space. In the fall of that year, their demo caught the attention of Ryan Gentles, a talent booker at New York City's Mercury Lounge. He scheduled the Strokes for four December gigs. With support from personal mentor JP Bowersock and producer Gordon Raphael, the band recorded three tracks which later appeared on Is This It: "The Modern Age", "Last Nite", and "Barely Legal". British label Rough Trade Records was impressed by the songs and released them as a January 2001 extended play titled The Modern Age. Music press reaction was very positive and the Strokes embarked on a sold-out UK tour, followed by US support slots for alternative rock groups Doves and Guided by Voices. Gentles quit his job to manage the band full-time and, in March 2001, the Strokes signed to RCA Records after a protracted bidding war.

After the deal with RCA, the Strokes started working with Gil Norton, who had produced recordings for alternative rock group Pixies. Although the two parties developed a rapport, the band were unhappy with the results of preliminary sessions which they thought sounded "too clean" and "too pretentious"; the three songs recorded with Norton were scrapped. Like The Modern Age, Is This It was eventually recorded with Gordon Raphael at Transporterraum in Manhattan's East Village in New York City. The studio is located in a basement with poor lighting, but despite its poor infrastructure, it includes modern Pro Tools digital audio workstation hardware. The Strokes liked Raphael's lack of ego and formed a good collaborative relationship with the producer.

"I just wanted to write music that could touch people. [As] a songwriter, you play a few chords and sing a melody that's been done a thousand times, and now you're a singer-songwriter. I think it takes a little more than that to do something that matters. And I wish I could write a song where all the parts work. When you hear a song like that, it's like finding a new friend."

Before recording started, the Strokes and Raphael organized a listening session with the musical material Hammond and Casablancas had brought to show the tone and energy they liked. At the meeting, the band said they wanted to go in a different direction than contemporary music. Casablancas wanted Is This It to sound like "a band from the past that took a time trip into the future to make their record". The approach for the album became more studied than that of The Modern Age. The group wanted the majority of songs to sound like them playing live, while they requested a few others to be like "a weird, in-studio production with a drum machine, even though no drum machine was used". The songs of the latter type were done track-by-track and were crafted into non-standard rock arrangements. Raphael's background in industrial music played a large part in the album's conception.

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