Jacques Fath

Jacques Fath (6 September 1912 in Maisons-Laffitte, France – 13 November 1954 in Paris, France) was a French fashion designer who was considered one of the three dominant influences on immediate postwar haute couture, the others being Christian Dior and Pierre Balmain. The playwright Georges Fath was his great-grandfather.

The son of André Fath, an Alsatian-Flemish insurance agent, Fath came from a creative family. His paternal great-grandparents, Caroline and Georges Fath, were fashion illustrators and writers, and his paternal grandfather, Rene-Maurice Fath, was a landscape painter.

Fath presented his first collection in 1937, working out of a two-room salon on Rue de la Boetie. The studio was later moved to a second location on Rue Francois Premier in 1940 before settling into a third location at 39 Avenue Pierre-ler-de-Serbie in 1944. Among his models was Lucie Daouphars (1921 or 1922–1963), a.k.a. Lucky, a former welder who eventually became the top house model for Christian Dior.

A self-taught designer who learned his craft from studying museum exhibitions and books about fashion, Fath hired a number of young designers as assistants and apprentices, some of which later went on to form their own houses, including Hubert de Givenchy, Guy Laroche, and Valentino Garavani.

A popular and occasionally innovative designer known for dressing "the chic young Parisienne", Fath utilized such materials as hemp sacking and sequins made of walnut and almond shells. His 1950 collection was called Lily, and its skirts were shaped to resemble flowers. For eveningwear, he advocated velvet gowns. During World War II, Fath was known for "wide fluttering skirts" which, The New York Times explained, "he conceived for the benefit of women forced to ride bicycles during gasoline rationing". His clients included Ava Gardner, Greta Garbo, and Rita Hayworth, who wore a Fath dress for her wedding to Prince Aly Khan.

Jacques Fath also dressed Eva Perón. In one of the few remaining paintings of the 1940s and 1950s not destroyed by the Revolución Libertadora in 1955 (three years after Evita's death), when Perón was ousted from power, Evita is depicted beside General Perón wearing a white evening dress designed by Fath. This same dress is showcased beside the painting on a mannequin under a protected glass cover in the Museo del Bicentenario in Buenos Aires, Argentina.

Fath’s wife Genevieve ran the Fath house after Fath’s 1954 death from leukemia. She presented her first well-regarded collection for the fashion house in 1955, and worked with three of her husband's former associates: Catherine Brivet (who previously had worked for Paul Poiret, Jean Patou, Pierre Balmain, Coco Chanel, and Cristóbal Balenciaga); Pierrey Metthey; and Suzanne Renoult (a fabric expert who had worked for Lucien Lelong; Elsa Schiaparelli; and Gaston Worth). The haute couture division was closed in 1957.

After the company's haute couture operations ceased, it went into business producing perfumes, gloves, hosiery, and other accessories.