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Jade Goody

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Jade Goody

Jade Cerisa Lorraine Goody (5 June 1981 – 22 March 2009) was an English media personality. She rose to fame as a contestant on the third series of the Channel 4 reality show Big Brother in 2002. Following her eviction from the show, Goody went on to star in her own television programmes, which in turn led to her launching a variety of products under her own name.

Immediately criticised by the British press for her perceived lack of decorum and intelligence, Goody was dubbed by multiple outlets as "the most hated woman in Britain". The country's celebrity magazines were less derisive, publishing reports of her affable nature and competent school performance from those who knew her. Public opinion of Goody reached its most negative in January 2007, when she was involved in the Big Brother racism controversy while appearing as a housemate on Celebrity Big Brother 5. Following her eviction, she made a number of apologies, but continued to garner negative public reactions.

In August 2008, Goody participated in Bigg Boss, the Indian version of Big Brother, but left the show early and returned to the UK after finding out that she had cervical cancer. By February 2009, the cancer had metastasized and she was terminally ill. Goody died from cervical cancer in the early hours of 22 March 2009, at the age of 27. Public opinion of Goody had softened by the time of her death. Sky Living broadcast five tribute shows from 2009 to 2012, documenting her life.

Jade Cerisa Lorraine Goody was born in King's College Hospital in London on 5 June 1981, the daughter of English mother Jackiey Budden and English-Jamaican father Andrew Goody. Her paternal grandfather, Winston Coyne, was from the West Indies and emigrated to the United Kingdom in 1956. Supporters of the far-right National Front (NF) verbally abused Goody's father. Her mother was a drug addict and her father was a pimp. Goody's father suffered from substance dependence and had a criminal history, including a four-year term for robbery. He and Budden separated when Goody was two; estranged from his daughter while Budden raised her, he died of a drug overdose in Bournemouth in August 2005. At the age of five, Goody made an uncredited appearance as a primary school student in the 1986 television film London's Burning, which later spawned the television series of the same name. Before entering the Big Brother house, Goody worked as a dental nurse and lived in Upshire, Essex, where she was still living when she died.

When Goody appeared on Big Brother 3, she was ridiculed by the British tabloid press for her lack of general knowledge. She thought the English city of Cambridge was in London; when told that it was in East Anglia, she assumed East Anglia was outside Britain and referred to it as "East Angula". She was also criticised by the tabloid press during her time in the Big Brother house for backstabbing and an evening when she cavorted drunk and naked.

Goody appeared in her own reality TV shows and, regularly, in celebrity, trivia and gossip-oriented women's magazines such as Heat and OK!. She participated in the 2006 London Marathon but did not finish (collapsing after 34 km [21 mi] of the 42.195-kilometre [26.219 mi] course), and recovered overnight at the Royal London Hospital. Before the marathon, Goody described her preparations to TV chef Gordon Ramsay: "I've been eating curry, Chinese and drinking." She said afterwards, "I don't really understand miles. I didn't actually know how far it was going to be ... I didn't want to let everyone down." Goody raised £565.20 for her chosen charity, the National Society for the Prevention of Cruelty to Children.

On 16 February 2004, Goody entered the Back to Reality house on Channel 5. The series, similar to Big Brother, featured contestants from other reality shows such as Big Brother and I'm a Celebrity...Get Me Out of Here!. She was evicted on day 20.

In 2005, Goody created and introduced her own fragrance (Shh...) with distributor Jigsaw ESL, who gave its exclusive rights to Superdrug. Shh... became Superdrug's third-bestselling fragrance, behind Kylie Minogue's and Victoria Beckham's. On 2 May 2006, Jade: My Autobiography was published. That same year she won a celebrity edition of the ITV singing game show Stars in Their Eyes as Lynn Anderson performing "Rose Garden".

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