Kaplan became heavily immersed in EverQuest, dedicating significant time to playing the game. He was known to spend extensive periods online, exploring the world, engaging with other players, and mastering the game's mechanics. This wasn't just casual play; it was a deep dive into the possibilities of online gaming.

Beyond just playing, Kaplan actively participated in the EverQuest community. He wrote fan fiction, posting stories and content online. This demonstrated his understanding of the game's world, characters, and lore, and showcased his creative writing abilities to a wider audience.

Kaplan's EverQuest activities brought him to the attention of Rob Pardo, a key figure at Blizzard Entertainment. Pardo recognized Kaplan's talent and passion for gaming, ultimately leading to Kaplan being hired at Blizzard. This was a pivotal moment, transforming his gaming obsession into a professional career.